New Premises
GUZEMA Fine Jewelry Opens First U.S. Boutique In New York’s SoHo
The Ukrainian fine jewelry house marks its 10th anniversary with a sculptural new boutique designed by Victoria Yakusha, strengthening its growing presence in the U.S. market.
Ukrainian fine jewelry house GUZEMA Fine Jewelry has opened its first U.S. boutique at 112 Wooster Street in New York’s SoHo, marking a significant milestone during its 10th anniversary year. The new location reflects the brand’s continued international expansion and its growing connection to the United States, where its global headquarters are now based.


Founded in Kyiv in 2016 by Valeriya Guzema, GUZEMA has built its identity around refined minimalism, sculptural silhouettes and timeless fine jewellery designed for everyday wear. The brand is recognised for its delicate diamond essentials and signature Flats and Orbs collections, and has introduced more than 20 collections over the past decade.


Designed in collaboration with internationally acclaimed architect and designer Victoria Yakusha, the 1,100-square-foot boutique translates GUZEMA’s understated aesthetic into an immersive retail environment. The space features soft stone tones, monolithic counters, fluid architectural forms and bespoke artisan works, alongside a private VIP room designed for a discreet and personalised experience.
The boutique also showcases collectible furniture and lighting from Yakusha’s FAINA design collection, while GUZEMA’s jewellery is displayed on custom hand-sculpted vessels, turning each presentation into an artistic experience. With its SoHo debut, GUZEMA aims to offer more than a traditional retail destination, creating a space centred on craftsmanship, storytelling, quiet luxury and intentional design as the brand begins its next decade.
Mortantra, the contemporary ceremonial Indian jewellery house founded on the belief that Indian craft should be lived, worn and be in circulation, opens its Mumbai flagship, Mortantra Culture House – an immersive experiential environment where jewellery becomes the starting point for an exploration of Indian craft, culture and contemporary design.
Spread across approximately 2,000 sq. ft. in Khar, the Culture House brings Mortantra’s world of jewellery, craft, storytelling and hospitality under one roof. Its design is shaped by an Indian Modern sensibility, where lime plaster, glass, wood and brushed brass meet traditional textiles, hand-worked surfaces, artefacts and jewellery techniques passed down through generations of karigars.
Craft traditions including Kalamkari, Phad Chitra, Pattachitra, Mata Ni Pachedi, Bandhani, Mochi Bharat to name a fewappear throughout the space as a cultural thread and a blessing for this new chapter of the brand.


A Gallery in Motion
The experience begins with a one of a kind 200 KG raw brass door, an interpretation of Mortantra’s philosophy of making Indian traditional jewellery crafts accessible through the metal of India.
Inside, a seven-foot Mata Ni Pachedi introduces visitors to the world of Mortantra. A peacock – a metaphor for the brand and a reference to its name, Mortantra, meaning peacock magic, is placed against a Warli artwork representing Mumbai and Maharashtra. The meeting of the two becomes a visual dialogue between Mortantra’s roots in Gujarat and its new home in Mumbai.
The ground floor unfolds like a gallery, with jewellery presented within warm wooden vitrines detailed in brushed brass. Terracotta, textiles, Kalamkari, hand-carved objects and hand-worked metal sit alongside the jewellery.
An alta- red arch frames a Phad painting commissioned from National Award – winning artist Kalyan Joshi, inspired by the founder’s idea of a fictional city where Indian women from every era coexist.The work reflects on how jewellery and its stories travel through time, and what it means to preserve them.

Across the space, jewellery finds its place alongside a wider world of Indian craft and culture. Artworks and installations draw from Kalamkari, Phad, Mata Ni Pachedi, Warli and the country’s rich textile traditions, bringing craft, memory and adornment into the same conversation. Details reveal themselves as you move through the space – from the 108 names of shringaar etched across brass plates, to sacred motifs beneath the jewellery and textiles woven into a chhat overhead. Together, these touches encourage you to look beyond the jewellery itself and discover the histories, hands and traditions that have shaped Indian adornment over generations.
The Collective & The Sanctum

The lower level becomes warmer and more intimate, housing Sangrah : The Collective, a three-walled grand display of Mortantra’s jewellery- Jadau Kundan, Quartz Polki, Temple, Mishr, Meenakari and Thappa Jadau, alongside statement pieces and bridal jewellery.
The ceiling is layered with textiles from across India, reflecting Mortantra’s commitment to regional crafts, and is finished with a Kutch Mochi Bharat shawl, paying homage to the brand’s Gujarati roots.
A heritage installation traces the evolution of Kundan and Jadau, bringing together archival references, Mortantra pieces and insights into technique and provenance.
The adjoining The Sanctum – Shringaar Antahpuris conceived as a contemporary haveli dressing room, defined by four alta-red arches. It includes spaces for bridal and groom jewellery selections, a getting-ready dresser featuring artefacts from across India, and a lounge for bridal consultations.
The space reflects Mortantra’s founding purpose: to make the dream of Indian bridal jewellery accessible without the burden of gold.
Why Mumbai, Why Khar
With over 30% of Mortantra’s customer base based in Mumbai, the city was a natural choice for the brand’s flagship. Mumbai’s discerning, evolving fashion culture mirrors Mortantra’s own approach to Indian jewellery- deeply connected to heritage while remaining open to reinterpretation.
Khar, with its longstanding presence in Mumbai’s fashion and design landscape, felt like the right setting for Mortantra’s first Mumbai flagship, bringing the brand into an area already shaped by the city’s creative energy..
A Different Kind of Jewellery Space
Across the Culture House, one element remains constant: the hand. From jewellery and textiles to artefacts and craft, everything reflects the human skill and knowledge behind Indian making.
The result is a space that sits somewhere between a gallery, archive, gathering place and bridal sanctuary. Rather than simply displaying jewellery, Mortantra Culture House invites visitors to slow down, explore and discover the stories, craft and ideas behind each piece.
At its core, the flagship represents Mortantra’s belief that craft belongs in our hands, in circulation and in everyday life, not locked away in museums or archives.
Mumbai marks the next chapter in that belief, bringing together the richness of Indian jewellery’s past with a more contemporary way of seeing, making and wearing it today.
The Culture House marks a new chapter for Mortantra – a physical expression of the world the brand has been building over the past decade, now brought together in Mumbai. With an established voice in contemporary Indian jewellery, Mortantra brings together its distinct point of view shaped in Indian craft, material, memory and storytelling.
More than a flagship, the Culture House brings these worlds together through architecture, objects and jewellery, inviting a closer look at the craft and knowledge behind what we wear. The ambition is not to recreate the past, but to keep its beauty and traditions moving forward in a contemporary context. In Mumbai, the Culture House becomes a meeting point between the India Mortantra comes from and the India it is helping shape.
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