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GUZEMA Fine Jewelry Opens First U.S. Boutique In New York’s SoHo

The Ukrainian fine jewelry house marks its 10th anniversary with a sculptural new boutique designed by Victoria Yakusha, strengthening its growing presence in the U.S. market.

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Ukrainian fine jewelry house GUZEMA Fine Jewelry has opened its first U.S. boutique at 112 Wooster Street in New York’s SoHo, marking a significant milestone during its 10th anniversary year. The new location reflects the brand’s continued international expansion and its growing connection to the United States, where its global headquarters are now based.

Founded in Kyiv in 2016 by Valeriya Guzema, GUZEMA has built its identity around refined minimalism, sculptural silhouettes and timeless fine jewellery designed for everyday wear. The brand is recognised for its delicate diamond essentials and signature Flats and Orbs collections, and has introduced more than 20 collections over the past decade.

Designed in collaboration with internationally acclaimed architect and designer Victoria Yakusha, the 1,100-square-foot boutique translates GUZEMA’s understated aesthetic into an immersive retail environment. The space features soft stone tones, monolithic counters, fluid architectural forms and bespoke artisan works, alongside a private VIP room designed for a discreet and personalised experience.

The boutique also showcases collectible furniture and lighting from Yakusha’s FAINA design collection, while GUZEMA’s jewellery is displayed on custom hand-sculpted vessels, turning each presentation into an artistic experience. With its SoHo debut, GUZEMA aims to offer more than a traditional retail destination, creating a space centred on craftsmanship, storytelling, quiet luxury and intentional design as the brand begins its next decade.

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New Premises

Malabar Gold & Diamonds Relaunches Its Showroom In South Extension, New Delhi

The Relaunched Showroom Offers An Extensive Selection Of Bridal Jeweller and Exclusive Artistry collections.

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Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and The Responsible Jeweller, relaunched its showroom in South Extension, New Delhi. Spanning over 15,000 sq. ft., the showroom offers an extensive selection of jewellery, including bridal collections and exclusive Artistry creations, along with a diverse range of gold and diamond designs.

The showroom was inaugurated by the Chief Guest, Anil Kumar Sharma, Hon’ble Member of the Delhi Legislative Assembly representing R.K. Puram, in the presence of Malabar Gold & Diamonds representatives, including Jishad N.K., Regional Head – North, and Thanseer K.K., Showroom Head.

The expanded showroom has been designed to offer a spacious and comfortable shopping experience, enabling customers to explore Malabar Gold & Diamonds’ extensive range of gold and diamond jewellery in an enhanced retail environment. Designed to elevate the customer journey, the showroom features a dedicated wedding arena, access to over 30,000 jewellery designs, world-class service standards, and ample parking facilities. Reinforcing the brand’s commitment to transparency, quality, and value, the showroom presents thoughtfully curated collections catering to diverse customer preferences, supported by certified products, fair pricing, trusted customer-centric practices, and a reliable jewellery-buying experience.

Speaking on the occasion, M. P. Ahammad, Chairman, Malabar Group,said:

“Delhi has a rich jewellery heritage, with jewellery holding a special place in its wedding traditions and celebrations. Our expanded showroom in South Extension brings together a diverse selection of bridal jewellery, contemporary designs, and exclusive collections to cater to these diverse preferences. We look forward to continuing to serve customers in the capital with offerings that combine design excellence, quality, and trust.”

During the festive season, customers can explore the brand’s limited-time Artistry collections and its latest yellow gold collection, Manahaari, available in both 18K and 22K, alongside an exquisite selection of gold and diamond jewellery.

Customers can also avail of attractive festive offers available until 15 November 2026. These include up to 30% off on the making charges of gold, uncut, and gemstone jewellery, up to 30% off on diamond value, and zero deduction on old gold exchanges. Under the advance booking scheme, customers can reserve their Dhanteras jewellery by paying just 10% of the purchase value upfront and receive a complimentary silver coin, subject to applicable terms and conditions.

The relaunch also reflects Malabar Gold & Diamonds’ continued commitment to building customer confidence through transparent and responsible retail practices. All gold jewellery is BIS Hallmarked with HUID, while all diamond jewellery is tested and certified. Under the brand’s Malabar Promises, customers benefit from 100% value on gold and diamond exchanges, transparent pricing, lifetime free maintenance, and responsibly sourced jewellery.

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