New Premises
GUZEMA Fine Jewelry Opens First U.S. Boutique In New York’s SoHo
The Ukrainian fine jewelry house marks its 10th anniversary with a sculptural new boutique designed by Victoria Yakusha, strengthening its growing presence in the U.S. market.
Ukrainian fine jewelry house GUZEMA Fine Jewelry has opened its first U.S. boutique at 112 Wooster Street in New York’s SoHo, marking a significant milestone during its 10th anniversary year. The new location reflects the brand’s continued international expansion and its growing connection to the United States, where its global headquarters are now based.


Founded in Kyiv in 2016 by Valeriya Guzema, GUZEMA has built its identity around refined minimalism, sculptural silhouettes and timeless fine jewellery designed for everyday wear. The brand is recognised for its delicate diamond essentials and signature Flats and Orbs collections, and has introduced more than 20 collections over the past decade.


Designed in collaboration with internationally acclaimed architect and designer Victoria Yakusha, the 1,100-square-foot boutique translates GUZEMA’s understated aesthetic into an immersive retail environment. The space features soft stone tones, monolithic counters, fluid architectural forms and bespoke artisan works, alongside a private VIP room designed for a discreet and personalised experience.
The boutique also showcases collectible furniture and lighting from Yakusha’s FAINA design collection, while GUZEMA’s jewellery is displayed on custom hand-sculpted vessels, turning each presentation into an artistic experience. With its SoHo debut, GUZEMA aims to offer more than a traditional retail destination, creating a space centred on craftsmanship, storytelling, quiet luxury and intentional design as the brand begins its next decade.
New Premises
Inarra Atelier Unveils Its First Flagship Store In Kolkata, Redefining The Future Of Heirloom Lab-Grown Jewellery
Luxury Lab-Grown Jewellery Maison Inarra Atelier Opens Its First Flagship Store In Salt Lake, Kolkata, Blending Heritage Craftsmanship, Sontemporary Design, and Immersive Luxury Retail To Redefine Heirloom Jewellery.
After earning the trust of discerning patrons across India through its digital-first journey over the past 18 months, luxury lab-grown jewellery maison Inarra Atelier marks a defining milestone with the unveiling of its first flagship store in Salt Lake, Kolkata.
Founded by husband-and-wife duo Ashna Poddar and Mayank Poddar, the new destination brings the brand’s philosophy to life through an immersive retail experience that celebrates exceptional artistry, refined design, and redefines the future of heirloom lab-grown jewellery.
Backed by a remarkable seven-generation legacy in the family’s jewellery business, Inarra Atelier was established to shape a new chapter in the jewellery industry. Rooted in India’s rich artisanal heritage and elevated through pioneering innovation, the maison presents exquisitely crafted lab-grown Diamond, Polki and Coloured Gemstone creations that transcend trends while honouring timeless elegance. Every collection embodies enduring beauty, masterful craftsmanship, and a contemporary interpretation of heirloom jewellery for generations to come.



Designed as more than a conventional retail destination, the 1,500 sq. ft. Salt Lake atelier offers an intimate, design-led environment where every element has been thoughtfully curated to reflect the maison’s philosophy. Home to one of Kolkata’s first dedicated bridal lounges for luxury lab-grown jewellery, private consultation suites, and immersive discovery spaces, the atelier allows patrons to experience jewellery in an atmosphere of sophistication and exclusivity. Rather than simply showcasing collections, the space celebrates artistry, personal expression, and the evolution of conscious luxury.



From magnificent bridal ensembles and statement occasion jewellery to bespoke high jewellery commissions, Inarra Atelier presents creations that commemorate life’s most significant milestones. The repertoire includes elegant necklaces, sculptural chokers, signature bangles, refined bracelets, cocktail rings, timeless earrings, distinguished brooches, and meticulously crafted accessories for men.

Each creation is meticulously handcrafted by a collective of over 150 master artisans at the brand’s state-of-the-art manufacturing facility, employing the same revered techniques traditionally associated with the jewellery background. Crafted in hallmarked gold and sterling silver and adorned with premium EF-VVS quality CVD Type IIA lab-grown diamonds, every masterpiece reflects uncompromising excellence. Complemented by IGI-certified diamonds, lifetime care services, and a 90% lifetime exchange value on diamonds, every acquisition represents an intelligent investment—combining remarkable brilliance with enduring value for generations ahead.
Speaking on the launch, Ashna & Mayank Poddar, Founders of Inarra Atelier, said:

“At Inarra Atelier, our vision has always been to redefine the future of heirloom lab-grown jewellery by creating pieces that embody uncompromising luxury, exceptional artistry and timeless sophistication. We believe modern bridal jewellery should be as meaningful as it is intelligent, empowering today’s women to make a smarter investment without compromising on beauty, craftsmanship or quality.
Our collections are conceived as the perfect addition to the jewellery trousseau of the contemporary bride—creations that celebrate her wedding day while seamlessly becoming a cherished part of her everyday life thereafter, allowing her to wear them with complete confidence.By bringing together generations of expertise with progressive innovation, we aspire to shape a new era of fine jewellery where every masterpiece becomes a legacy to be treasured for years to come.”
As Inarra Atelier embarks on its next phase of growth, the flagship atelier stands as a testament to the brand’s unwavering pursuit of excellence, innovation, and enduring elegance. With its integrated digital platform serving patrons nationwide and ambitious expansion plans on the horizon, the maison continues to redefine contemporary luxury by crafting extraordinary jewellery that honours heritage while embracing the possibilities of tomorrow.
-
National News1 day agoAkoirah by Augmont Celebrates The Family We Choose With A Thoughtfully Curated Friendship Day Gifting Edit
-
International News5 hours agoDe Beers Group Reports H1 2026 Production Surge
-
International News5 hours agoCanada Faces 50% US Import Tariffs; Gemstone Exemption Under Review
-
National News5 hours agoGJEPC’s MSME Chaupal Familiarises Zaveri Bazaar Jewellery Community On Export Ecosystem

