GlamBuzz
South India’s Legacy Jewellery Brand AVR Swarna Mahal Jewellers Welcomes Actor Aravind Swamy as a Brand Ambassador
AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.
Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.
The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.
Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”
S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”
A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”
A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”
“Aravind Swamy is synonymous with grace, class, and authenticity,” said A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”
GlamBuzz
Kalyan Jewellers Announced As Official Jewellery Partner For Pooja Sawant’s Movie ‘CUP BASHI’
The Actress Unveils The Movie Poster At Kalyan Jewellers’ Satara Road Showroom; Interacts With Patrons About The ‘Sankalp’ and Gemstone Collections
Kalyan Jewellers, one of India’s most trusted jewellery brands, has announced its association with the upcoming Marathi film CUP BASHI as the film’s official jewellery partner. To mark the association, lead actress Pooja Sawant visited the Satara Road showroom to officially unveil the movie’s poster.
The event witnessed enthusiastic participation from patrons and movie enthusiasts, who gathered to catch a glimpse of the actress and learn more about the much-awaited Marathi release. During the interaction, Pooja shared insights into CUP BASHI, spoke about her longstanding association with Kalyan Jewellers, and the significance of jewellery in celebrating Maharashtra’s rich traditions and cultural heritage.
Speaking at the event, Pooja Sawant said:
“Kalyan Jewellers has been an important part of my journey for many years, and I am delighted to see this relationship extend to a project that is very close to my heart. ‘CUP BASHI’ is a special film, and I am thrilled to share this moment with the people of Pune. The warmth and affection I received at the showroom today made the occasion even more special.”
In the film’s poster, Pooja Sawant is seen portraying a bride, beautifully adorned in traditional Maharashtrian jewellery from Kalyan Jewellers. The look highlights the brand’s exquisite heritage designs from the ‘Sankalp’ collection, featuring timeless pieces such as the Thushi, Mohan Mala, and the iconic Nath, perfectly capturing the elegance of a Maharashtrian bride.
The association marks a natural extension of Kalyan Jewellers’ longstanding relationship with Pooja Sawant and reinforces the brand’s strong connect with audiences across Maharashtra. By partnering with CUP BASHI, Kalyan Jewellers continues to engage with cultural moments that resonate with consumers in the region.
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