GlamBuzz
South India’s Legacy Jewellery Brand AVR Swarna Mahal Jewellers Welcomes Actor Aravind Swamy as a Brand Ambassador
AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.
Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.
The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.
Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”
S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”
A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”
A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”
“Aravind Swamy is synonymous with grace, class, and authenticity,” said A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”
GlamBuzz
Prit Kamani Unveils Three New Jriti Riwaaz Collections At SSI 2026 Mumbai
Actor Launches Silver-Rimmed Eyewear, Premium Mobile Covers, and Veer Raakhi Collection At The 4th Edition Of The Silver Show Of India
Adding glamour and innovation to the 4th Edition, of the Silver Show of India (SSI) 2026 Mumbai, actor Prit Kamani unveiled three distinctive collections from Jriti Riwaaz, a brand known for its premium silver gifts, idols, and festive essentials.
The newly launched collections included premium mobile covers adorned with intricate 925 silver motifs, stylish silver-rimmed goggles that blend luxury with individuality, and the Veer Raakhi Collection, a thoughtfully crafted range of silver rakhis celebrating the cherished bond between siblings.
Jriti Riwaaz showcased its creative approach to silver craftsmanship through products that combine tradition with contemporary design. The silver-rimmed eyewear accessories emerged as a key attraction, reflecting the brand’s vision of transforming silver into a modern style statement.
The unveiling added to the excitement at SSI 2026 Mumbai, where leading manufacturers and brands from across the country are presenting innovative silver creations and new-age product concepts to the trade. The event continues to serve as a prominent platform for showcasing the evolving possibilities of the silver industry.
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