GlamBuzz
South India’s Legacy Jewellery Brand AVR Swarna Mahal Jewellers Welcomes Actor Aravind Swamy as a Brand Ambassador
AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.
Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.
The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.
Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”
S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”
A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”
A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”
“Aravind Swamy is synonymous with grace, class, and authenticity,” said A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”
GlamBuzz
Regal Jewellers appoints Vijay Sethupathi and Simran as brand ambassadors for Tamil Nadu
Both celebrities represent trust, authenticity and timeless appeal—qualities that perfectly reflect the brand’s values
Regal Jewellers has appointed actors Vijay Sethupathi and Simran as its brand ambassadors for Tamil Nadu, coinciding with the brand’s entry into the state.The partnership accompanies the launch of Regal Jewellers’ first showroom in T. Nagar, Chennai. The two actors will feature in the brand’s campaign, ‘Indha Maatram… Adhu Nalladhu Dhaane?’, which focuses on buying jewellery directly from the manufacturer at wholesale prices.
Both celebrities represent trust, authenticity and timeless appeal—qualities that perfectly reflect the brand’s values. Their association is expected to strengthen Regal Jewellers’ vision of transforming the jewellery-buying experience in Tamil Nadu through the campaign, “Indha Maatram… Adhu Nalladhu Dhaane?” As Regal Jewellers begins its journey in the state, the brand aims to build meaningful relationships with customers while offering the unique advantage of purchasing directly from a manufacturer and wholesaler.
The company said it plans to expand across Tamil Nadu and Puducherry, with around 10 showrooms planned over the coming years. It also announced plans to create more than 2,000 jobs across retail operations, customer service, logistics, merchandising and support functions.
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