GlamBuzz
South India’s Legacy Jewellery Brand AVR Swarna Mahal Jewellers Welcomes Actor Aravind Swamy as a Brand Ambassador
AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.
Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.
The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.
Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”
S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”
A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”
A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”
“Aravind Swamy is synonymous with grace, class, and authenticity,” said A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”
GlamBuzz
Kalyan Jewellers Returns To Cannes With A Statement In Couture And High Jewellery
A Bespoke Art Deco-Inspired Masterpiece For Kalyani Priyadarshan’s Red Carpet Debut
Kalyan Jewellers marks its third appearance at the Cannes Film Festival, returning to the Croisette after a brief hiatus with a statement of high-jewellery artistry.
For brand ambassador Kalyani Priyadarshan’s first red carpet appearance, the brand unveiled a bespoke creation designed in seamless dialogue with the couture silhouette.
Inspired by the glamour and geometry of Art Deco, the classic lariat is reinterpreted with a modern couture sensibility. Styled dramatically along the back, the jewel extends into two sculptural, cascading strands that flow into the gown itself, creating the effect of jewellery and couture merging into a single, fluid silhouette. The architectural extensions transform the lariat into a statement back jewel, defining the visual identity of the entire look.
At its centre sits a 52-carat pear-shaped blue sapphire, accented by 15 carats of round pink morganites and 945 natural diamonds across marquise, brilliant, and princess cuts set in 14k white gold.
Crafted over 40 days, the piece reflects the meticulous artistry and precision that define Kalyan’s high-jewellery atelier.
The look is completed with matching statement rings and earrings, creating a cohesive expression of red-carpet high-jewellery glamour.
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