GlamBuzz
South India’s Legacy Jewellery Brand AVR Swarna Mahal Jewellers Welcomes Actor Aravind Swamy as a Brand Ambassador
AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.
Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.
The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.
Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”
S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”
A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”
A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”
“Aravind Swamy is synonymous with grace, class, and authenticity,” said A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”
GlamBuzz
Kalyan Jewellers rolls out new emotion-led brand campaign across India with Celebrities
‘Celebrating the Bonds that Shape our Lives’ features Amitabh Bachchan, Janhvi Kapoor and regional ambassadors in an emotion-led narrative
Kalyan Jewellers has unveiled a new brand campaign titled ‘Celebrating the Bonds that Shape our Lives’, featuring actors Amitabh Bachchan and Janhvi Kapoor, alongside the brand’s national and regional ambassadors.
Built around an emotional, storytelling-led narrative, the campaign positions jewellery as a symbol of relationships and shared moments rather than being limited to specific occasions. Through intimate portrayals of familial and personal bonds, the campaign seeks to resonate with consumers across generations and geographies.
Kalyan Jewellers through the initiative reinforces its long-standing focus on trust, values and emotional connections, while strengthening its appeal among diverse consumer segments. By linking jewellery to everyday relationships and life milestones, the brand aims to deepen engagement with audiences across India’s varied cultural landscape.
The multi-platform campaign will be rolled out across television, digital and regional media, underscoring Kalyan Jewellers’ strategy of combining celebrity influence with locally relevant storytelling to build emotional resonance at scale.
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