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South India’s Legacy Jewellery Brand AVR Swarna Mahal Jewellers Welcomes Actor Aravind Swamy as a Brand Ambassador

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AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.

Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.

The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.

Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”

S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”

A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”

A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”

“Aravind Swamy is synonymous with grace, class, and authenticity,” said A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”

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GlamBuzz

Supermodel Tyra Banks Wears Kalyan Jewellers To Diwali Celebration In New York

Tyra Banks embraces Indian festive fashion in Kalyan Jewellers’ creations, marking a cultural milestone for the brand’s US presence.

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Supermodel and television host Tyra Banks (@tyrabanks) made a striking desi statement at a Diwali celebration in New York, wearing jewellery from Kalyan Jewellers USA, paired with acustom-made Indian outfit by design house Maison Tai.

The jewellery, sourced from Kalyan Jewellers’ showroom in Edison, New Jersey, featured a traditional Maang Tikka, Odiyyanam, Jhumkas, Choker and Ring, bringing together elements of Indian craftsmanship and festive styling. Her outfit was also specially customised by Maison Tai for the occasion.

Known globally for her successful career as a supermodel and as the host of America’s Next Top Model, which gained popularity among Indian audiences through Star World India, this marks the first time Tyra Banks has embraced a complete desi look, making the appearance a notable fashion and cultural moment.

The occasion is particularly significant for Kalyan Jewellers as it marks the brand’s second Diwali celebration in the United States, following the opening of its showroom in Edison, New Jersey. Tyra’s appearance also reflects the growing visibility of Indian fashion, jewellery and cultural celebrations in mainstream American spaces.

As Diwali celebrations continue to bring together communities beyond the Indian diaspora, moments such as these highlight the increasing global appreciation for Indian festive traditions and style.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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