GlamBuzz

South India’s Legacy Jewellery Brand AVR Swarna Mahal Jewellers Welcomes Actor Aravind Swamy as a Brand Ambassador

Published

1 year ago

May 6, 2025

AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.

Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.

The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.

Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”

S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”

A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”

A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”

“Aravind Swamy is synonymous with grace, class, and authenticity,” said A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”

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Anushka Sharma In Heer By GIVA’s Raksha Bandhan Campaign #YaadonKaPitaraWithHeer

The Campaign Marks Anushka Sharma’s First Festive Campaign With Heer By GIVA and Celebrates The Cherished Memories That Make Sibling Bonds Timeless

Published

8 hours ago

July 28, 2026

JewelBuzz Spread The Buzz

This Raksha Bandhan, Heer by GIVA, the gold and lab-grown diamond brand, unveils #YaadonKaPitaraWithHeer, a heartfelt campaign that celebrates the memories that shape sibling relationships—from playful fights and shared laughter to endless teasing and unspoken acts of love.

Fronted by Anushka Sharma, who recently joined Heer by GIVA as the Brand Ambassador, the campaign film beautifully captures the familiar nok-jhok between a brother and sister. Like many brothers, he forgets important dates and leaves things until the very last moment. But when Raksha Bandhan arrives, he makes up for his forgetfulness with a thoughtful gift that says everything words don’t. The film culminates with him surprising her with a pair of exquisite gold and lab-grown diamond earrings from Heer by GIVA, proving that while siblings may never stop teasing each other, their love always shines through.

At the heart of the campaign is the metaphor of a memory box, a treasure chest filled with childhood keepsakes and cherished moments that siblings hold close forever. As the story unfolds, the nostalgic box seamlessly transitions into a signature Heer by GIVA jewellery box, symbolizing that while old memories remain priceless, every celebration creates new ones to treasure for a lifetime.

Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:

“Some of our most cherished memories are the ones we create with our siblings. They’re the first people we laugh with, fight with, grow up with, and often the keepers of our oldest stories. With #YaadonKaPitaraWithHeer, we wanted to celebrate those little moments that quietly shape a relationship over the years. At Heer by GIVA, we believe jewellery is more than a gift; it becomes a keepsake that carries emotions, celebrates milestones, and helps create memories that last a lifetime.”

Extending the campaign beyond the brand film, #YaadonKaPitaraWithHeer also comes alive through a series of creator-led digital films that celebrate the many shades of sibling relationships. Inspired by relatable moments—from playful roasts and childhood keepsakes to long-distance reunions, thoughtful gifting, and unspoken expressions of love—the content reflects the nostalgia and authenticity at the heart of the campaign.

The campaign will be amplified across digital platforms, social media, influencer collaborations, and Heer by GIVA stores nationwide during the festive season.

Instagram: https://www.instagram.com/p/DbU8d3IO4NM/

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