GlamBuzz
South India’s Legacy Jewellery Brand AVR Swarna Mahal Jewellers Welcomes Actor Aravind Swamy as a Brand Ambassador

AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.
Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.
The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.

Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”
S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”


A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”
A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”


“Aravind Swamy is synonymous with grace, class, and authenticity,” said A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”

GlamBuzz
Bollywood actor Tabu inaugurates Kalyan Jewellers’ all-new showroom at Nexus Mall
Offers luxurious shopping experience in world-class ambience

Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand, today launched its all-new showroom at Nexus Seawoods Mall, Nerul in Navi Mumbai. Bollywood Actor Tabu inaugurated the showroom, which features an extensive range of designs from various collections of Kalyan Jewellers. The event drew an enthusiastic crowd, and the warm welcome added vibrant energy to the showroom launch, reflecting the excitement and anticipation surrounding the occasion.

Addressing the crowd, Bollywood Actor Tabu said, “I am delighted to be here today for the inauguration of the new Kalyan Jewellers showroom. It is a privilege to represent Kalyan Jewellers, a brand deeply rooted in the values of trust, transparency, and customer focus. I am confident that our patrons will warmly embrace Kalyan Jewellers, appreciating not only the exceptional service but also the wide array of jewellery collections we offer.”
Commenting on the new showroom, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “With the launch of our all new Kalyan Jewellers showroom in Navi Mumbai, our goal is to create a comprehensive ecosystem that addresses the unique needs of our customers, elevating their shopping experience. We are committed to continuously evolving, delivering a world-class ambiance while upholding the brand’s core values of trust and transparency. At Kalyan Jewellers, we will continue to offer a wide range of exquisite and distinctive jewellery designs, with a strong emphasis on quality and exceptional service.”

Celebrating the launch, Kalyan Jewellers has announced 0.5 grams of gold absolutely free with every 10-gram gold purchase*. The Kalyan Special Gold Board Rate – the lowest in the market and standardized across all company showrooms – will also apply to these jewellery purchases. These offers are valid for a limited period only.
Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).
GlamBuzz
Kalyan Jewellers Expands Footprint in Delhi NCR with Grand Showroom Launch in Noida
The launch brings together tradition and trend, offering customers the best of both worlds in jewellery shopping

Kalyan Jewellers, one of India’s most trusted and leading jewellery companies, today launched its all-new showroom near Metro Station 50 in Noida. Bollywood star Ajay Devgn inaugurated the showroom, which aims to further strengthen the brand’s presence in the Delhi NCR region. The showroom offers an array of exquisite designs from Kalyan Jewellers, featuring popular house brands such as Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery) and many more.
The launch celebrations were further highlighted by the unveiling of the lifestyle jewellery brand from Kalyan Jewellers – Candere. Known for its trendy jewellery and contemporary designs, it offers lightweight jewellery collections that cater to the tastes of today’s Gen Z, working women and style-savvy men. With prices starting at Rs. 10,000/- the jewellery at Candere make for ideal gifts. From its origins as a digital-first brand to its evolution into an omni-channel retailer, Candere continues to prioritise combining the convenience of online shopping with the tangible touch-and-feel aspect of a physical store.
With a luxurious ambiance and an extensive collection of designs from various signature jewellery lines offered by Kalyan Jewellers and Candere, the new showroom is poised to offer an unparalleled shopping experience to patrons in the region.

Addressing the crowd, Bollywood star Ajay Devgn, said, “I am delighted to be here today for the inauguration of the Kalyan Jewellers new showrooms. It is a privilege to represent Kalyan Jewellers, a brand deeply rooted in the values of trust, transparency, and customer focus. I am confident that our patrons will warmly embrace Kalyan Jewellers, appreciating not only the exceptional service but also the wide array of jewellery collections we offer.”
Commenting on the new showroom launch, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “With the launch of our all-new showrooms in Noida, we aim is to create a holistic ecosystem and cater to the distinct needs of our customers, enhancing their shopping experience. We aspire to continue reinventing ourselves, providing customers with world-class ambience, while staying true to the company’s ethos of trust and transparency.”

Celebrating the launch, Kalyan Jewellers has announced an exclusive offer of 0.5 grams of gold absolutely free with every 10-gram gold purchase. The brand’s Special Gold Board Rate – the lowest in the market and uniform across all company showrooms – will also be applicable to these purchases for a limited period. All jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests. Additionally, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, which guarantees gold purity, free lifetime maintenance of ornaments, detailed product information and transparent exchange and buy-back policies – reaffirming the brand’s commitment to providing customers with the very best.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).
GlamBuzz
Vaani Kapoor Inaugurates Aisshpra Gems & Jewels’ Landmark Three-Floor Showroom in Varanasi

Bollywood actress Vaani Kapoor inaugurated Aisshpra Gems & Jewels’ grand new showroom in Sigra, Varanasi, marking a major milestone for the brand in eastern Uttar Pradesh. The three-floor store is the largest yet from Aisshpra and represents a significant step in expanding the legacy of the Gorakhpur-based jeweller to a broader audience in one of India’s most culturally rich cities.

Known for her grace and elegance, Vaani Kapoor described the showroom as “a stunning confluence of India’s traditional heritage and modern style,” aligning perfectly with Aisshpra’s vision to blend timeless craftsmanship with contemporary design.
Aisshpra Gems & Jewels, with a legacy spanning over 85 years, has long been trusted by customers across eastern Uttar Pradesh. While the brand has served many buyers from Varanasi through its Gorakhpur base, the opening of this Sigra showroom brings Aisshpra’s signature collections directly to the heart of its expanding clientele.
Extensive Collections Inspired by Culture and Craft
Spanning three beautifully designed floors, the showroom offers a wide range of jewellery, including bridal, festive, and daily wear in gold, diamonds, silver, polki, and kundan. A standout feature is the temple-inspired collection, rooted in spiritual motifs and traditional artistry—paying homage to Varanasi’s cultural and religious heritage.
Exclusive Launch Offer
To celebrate the launch, Aisshpra is offering customers up to 50% off on making charges for gold and diamond jewellery on purchases worth ₹2 lakh or more, available for a limited period.
Strengthening Local Presence


Directors Atul Saraf and Anoop Saraf called the showroom a symbol of the brand’s commitment to Varanasi. “Our family has carried forward a legacy of trust and quality through generations,” they said. “With this new beginning in the spiritual heart of India, we are proud to offer Varanasi a jewellery experience that is both timeless and contemporary.”
For jewellery retailers and industry observers, Aisshpra’s expansion into Varanasi highlights a key industry trend: customer loyalty is increasingly driven by proximity, cultural resonance, and accessibility—alongside the quality of the product.
-
BrandBuzz3 months ago
Mia by Tanishq Unveils ‘Fiora’ Collection This Akshaya Tritiya: A Celebration of Nature’s Blossoms and New Beginnings
-
National News2 months ago
Emmadi Silver Jewellery Launches First Karnataka Store with Grand Opening in Bengaluru’s Malleshwaram
-
GlamBuzz2 months ago
Gokulam Signature Jewels Debuts in Hyderabad with Glamorous Launch at KPHB
-
DiamondBuzz2 months ago
De Beers CEO: confident the US will exempt diamonds from reciprocal tariffs