New Premises
Solitario Expands Global Footprint In The Maldives, Partners With Essence Retail To Redefine Luxury In The Tropics
Sustainable Luxury Brand Enters Maldives With Lab-Grown Diamonds, Launching Across Ppremium Resorts and Retail Network
Solitario, a sustainable luxury jewelry brand, has entered the Maldives, marking its eighth international market. The brand has partnered with Essence Retail, the Maldives’ largest retail chain founded by Sanjay Singh, to introduce its lab-grown diamond collections across the island nation’s luxury retail network.
The grand launch took place at Hulhule Island Resort (HIH), where the brand was unveiled by Ricky Vasandani, Founder, Solitario, along with Gautam Budhrani, Gautam Budhrani and Anveya Jewels’ strategy and Growth Partner, Solitario, and Sanjay Singh, Founder of Essence Retail Maldives, in the presence of esteemed guests and dignitaries.
With a philosophy rooted in sustainability, Solitario enters the Maldivian market with its ethos of creating “diamonds that honor and complement the earth and the ocean.” The brand’s lab-grown diamonds reflect a commitment to eco-conscious luxury, aligning seamlessly with the Maldives’ pristine natural environment.
As part of its initial expansion phase, Solitario will establish a strong presence through Essence Retail’s extensive shop-in-shop network across some of the Maldives’ most prestigious resorts and islands. The rollout includes Hulhule Island Resort (HIH), followed by key luxury destinations such as Taj Exotica, Siru Fen Fushi Private Island, Ozen Reserve Bolifushi, and JW Marriott, among others.
The first phase will culminate with the launch of a flagship Solitario boutique at Marina CROSSROADS—a 1,200 sq. ft. duplex space positioned as the centerpiece of the brand’s Maldivian presence.
Building on this momentum, the brand has already outlined its Phase 2 expansion, which will include the addition of 15 more shop-in-shop locations along with a second flagship exclusive brand outlet, further strengthening its foothold in the Indian Ocean luxury market.
Speaking on the launch, Ricky Vasandani, Founder, Solitario, said,
“Our expansion into the Maldives is more than just a business milestone; it is a celebration of nature. By bringing Solitario to these pristine islands, we are offering a product that aligns with the environmental consciousness of the Maldives itself.”
New Premises
Senco Strengthens North Bengal Retail Footprint With Launch Of House Of Senco In Siliguri
New Store At City Centre Siliguri Brings Together Senco’s Signature Jewelry Collections Alongside Everlite, Aham and Sennes
Senco has launched its newest House of Senco store at City Centre Siliguri, further strengthening its presence in one of North Bengal’s most important commercial and retail hubs. The new outlet marks Senco’s third store in Siliguri. Conceived as a multi-brand jewelry destination, House of Senco brings together the strength of Senco’s growing portfolio under one roof, offering customers access to a wider spectrum of jewelry categories, designs and price points.
Spanning approximately 581 sq. ft., the new store showcases Senco’s signature gold, diamond and platinum jewelry collections alongside specialized offerings from Everlite, the brand’s everyday fine jewelry line; and Sennes – the Lab Grown Diamonds category, its contemporary luxury brand featuring design-forward lab-grown diamond jewelry. The store also offers a wide selection across 9KT, 14KT and 18KT jewelry, catering to evolving consumer preferences across everyday wear, gifting and occasion-led purchases.
Strategically located at City Centre Siliguri in Matigara, the store is positioned to serve the growing aspirations of consumers across Siliguri and the wider North Bengal region. The format reflects Senco’s focus on expanding access to differentiated design, category innovation and an elevated retail experience while strengthening its presence in high-growth markets.
Suvankar Sen, MD & CEO, Senco Gold Limited, said:
“We are delighted to further expand our presence in Siliguri with the launch of our third store in the city. Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewelry segments. House of Senco reflects our strategy of building a diversified portfolio that caters to distinct consumer needs through offerings such as Everlite, Aham and Sennes, while continuing to strengthen our core jewellery business. By bringing these brands together under one roof, we can offer customers greater choice and a more comprehensive jewellery experience.”
Joita Sen, Director and Head of Marketing and Design, Senco Gold Limited, said:
“At House of Senco, every brand has a distinct design identity and caters to a unique consumer mindset. While Senco celebrates timeless craftsmanship and heritage, Everlite focuses on contemporary everyday elegance, Aham addresses the growing demand for men’s jewelry, and Sennes reimagines luxury through design-led lab-grown diamond creations. Bringing these brands together allows us to offer customers a wider spectrum of styles, from traditional favorites and bridal jewelry to modern, versatile and innovation-led designs, ensuring there is something meaningful for every occasion, personality and preference.”
The ribbon-cutting ceremony was led by Mall Manager Yogesh Pradhan and Urbashi Pradhan, alongside the Zonal Manager and Store Manager, marking the official opening of the new store.
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