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Tanishq Expands U.S. Presence With First New England Store

4,000 sq. ft. Westborough Showroom Marks Brand’s 10th U.S. Location, Targeting Strong South Asian Demand

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Tanishq has expanded its footprint in the United States with the launch of its first New England store in Westborough, Massachusetts, marking its 10th U.S. location. The 4,000 sq. ft. showroom, which opened on December 4, 2025, celebrated its official launch on March 6, reinforcing the brand’s growing presence in key international markets.

— Amrit Pal Singh, Head of Business, North America, Titan Company Limited

“Opening in Westborough marks an important milestone for Tanishq as we establish our presence in New England. Our 10th location in the United States reflects the growing appreciation for Indian craftsmanship, and we’re excited to introduce Tanishq’s heritage of gold artistry and contemporary design while continuing to expand across the U.S.”


Owned by the Tata Group, Tanishq aims to cater to the region’s nearly 40,000 Indian households across Massachusetts, New Hampshire, and Connecticut, offering a wide range of bridal, festive, and everyday fine jewellery.

The store features over 5,000 designs, blending traditional Indian craftsmanship with contemporary styles, and provides a strong alternative to established hubs like Oak Tree Road, New Jersey.

The grand opening included a ribbon-cutting ceremony, traditional lamp lighting, a Bharatanatyam performance, and a fashion showcase, attended by community leaders and dignitaries.

Tanishq continues its strategic expansion across U.S. cities with significant South Asian populations, including Atlanta, Seattle, Houston, and Chicago.

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New Premises

Ananya Jewels Expands Beyond Bengaluru With The Launch Of Its Store In Hyderabad

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Ananya Jewels, a brand defined by its distinctive design philosophy, bespoke craftsmanship and highly personalised client experience, has opened its first boutique in Hyderabad’s vibrant Kavuri Hills. The opening marks the brand’s first expansion beyond Bengaluru.

Designed as a boutique rather than a conventional jewellery showroom, the Hyderabad store offers a warm, intimate setting where every client receives a highly personalised experience. The space showcases Ananya Jewels’ signature collections of contemporary diamond jewellery, alongside bespoke creations, engagement rings, bridal jewellery, solitaire pieces and everyday fine jewellery. Every collection reflects the brand’s distinctive design philosophy, exceptional craftsmanship and commitment to certified diamonds, offering clients jewellery that is as timeless as it is thoughtfully designed.

Rohan Hemdev, Director, Ananya Jewels said:

“We don’t see Hyderabad as our second store. We see it as the beginning of our relationship with the city. Over the years, we’ve admired Hyderabad’s appreciation for fine craftsmanship and beautifully made jewellery. Increasingly, we’re also seeing a growing appreciation for contemporary, thoughtfully designed diamond jewellery, making it a natural extension of the philosophy on which Ananya was built. As we take this next step, our commitment remains unchanged – to build lasting relationships with every client and create jewellery that is deeply personal, timeless and meaningful.”

Dheeraj Hemdev, Director, Ananya Jewels said :

“From the very beginning, our vision has been to create more than a jewellery store – we wanted to create a destination where clients feel comfortable taking their time, exploring distinctive designs and collaborating with us to create pieces that truly reflect their personality. Our Hyderabad boutique has been designed with that same philosophy, bringing together thoughtful design, exceptional craftsmanship and a highly personalised experience. We look forward to becoming a part of our clients’ most cherished milestones and building relationships that last for generations.”

As Ananya Jewels begins its journey in Hyderabad, the brand remains committed to the philosophy that has guided it for nearly two decades – creating thoughtfully designed diamond jewellery that is as enduring in its craftsmanship as it is timeless in its appeal.

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