BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.
In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
Experience the GATSBY & RAAGINI Collections by Dassani Brothers at IIJS Premiere 2026
Where Heritage Meets Modern – Four Generations of Craftsmanship, Reimagined
Dassani Brothers, a pioneer in the manufacturing of exquisite Polki and Jadau jewellery, will unveil two signature collections, GATSBY and RAAGINI, on August 5th, 2026, at 12:30 PM, showcasing these captivating designs at IIJS Premiere 2026. Inspired by the brand’s Heritage Meets Modern philosophy, the collections showcase four generations of craftsmanship, blending timeless artistry with contemporary design.
The GATSBY Collection draws inspiration from the bold geometry and glamour of the Art Deco era, while the RAAGINI Collection redefines bridal jewellery with versatile designs created for celebrations that extend well beyond the wedding day.
At the heart of both collections is Dassani Brothers’ signature open-setting technique, where a natural polki diamond is set without closed backing. This allows light to pass naturally through each uncut diamond, enhancing its brilliance while preserving its raw beauty. Every piece reflects the brand’s precision, exceptional finishing, and generations of artisanal expertise.
GATSBY Collection – Art Deco, Reimagined
Inspired by the elegance of the Art Deco movement, the GATSBY Collection celebrates bold lines, striking symmetry and refined luxury.
The hero necklace and earring set is crafted in 14KT gold and features uncut Polki diamonds, round brilliant-cut diamonds, ruby baguettes, freshwater pearls and emerald-cut diamonds. Designed to make a statement, it is the perfect choice for cocktail soirées and special occasions.
Complementing the set is a pair of Art Deco-inspired earrings crafted in 14KT gold, embellished with uncut Polki diamonds and round brilliant-cut diamonds in a distinctive octagonal silhouette. Elegant and versatile, the design transitions effortlessly from daytime sophistication to evening glamour.
RAAGINI Collection – Jewellery that stays with the bride
Created for the modern bride, the RAAGINI Collection combines timeless bridal elegance with contemporary versatility.
Its signature detachable necklace and earring set is crafted in 14KT gold and adorned with uncut Polki diamonds, round brilliant-cut diamonds and emerald-cut diamonds in a cascading design that radiates brilliance. Designed to be worn in three distinct ways, the set effortlessly transitions from the wedding ceremony to post-wedding celebrations without changing jewellery.
Bold enough to complete a bridal look yet versatile enough to be worn long after the wedding, Raagini is designed to become an heirloom for generations.
Visit Dassani Brothers at IIJS Premiere 2026
Booth: Club AD 23A
Hall: Jasmin Hall
Venue: Jio World Convention Centre (JWCC), Mumbai
Dates: 5–9 August 2026
Time: 10:00 AM – 7:00 PM
This is just a glimpse of Dassani Brothers exquisite craftsmanship. To experience the complete splendour of the GATSBY and RAAGINI collections, visit the Dassani Brothers booth at IIJS Premiere 2026. For more information, visit the Dassani Brothers website.
Experience the GATSBY & RAAGINI Collections by Dassani Brothers at IIJS Premiere 2026
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