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Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad

The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.

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The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.

The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.

In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.

This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.

In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”

With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.

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Solitario Launches The Divine India Collection With A Soul-Stirring Performance By Maithili Thakur; Embarks On A Journey To Become The “Jeweller of Gods”

Solitario Unveils The Divine India Collection In Pune, Blending Faith, Fine Craftsmanship, and Lab-Grown Diamond Innovation

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Solitario unveiled its most spiritually inspired creation yet, the Divine India Collection—at an extraordinary evening that blended devotion, innovation, artistry, and culture. Hosted in Pune and attended by some of the city’s most distinguished personalities, the event marked a significant milestone in the brand’s journey, while also celebrating the birthday of Solitario Founder & CEO, Ricky Vasandani.

The evening’s highlight was a soulful performance by Maithili Thakur and her Bhajan Party, featuring devotional renditions and beloved Marathi bhajans that resonated deeply with the Pune audience. Furthermore, taking centre stage was the immersive 3D unveiling of Solitario’s Divine India Collection—a range of diamond-studded idols and sacred collectibles inspired by Lord Ganesha, Lord Shiva, Lord Krishna, Lord Rama, and Lord Hanuman. The collection’s centrepiece, the Diamond Ganesha Murti, was an 8 kg masterpiece adorned with 1,489 Solitario Signature Diamonds totalling 124 carats. Its exceptional craftsmanship, grandeur, and spiritual significance made it one of the most talked-about attractions of the evening.

In a first-of-its-kind offering, Solitario introduced a bespoke service that allows devotees to enhance their cherished idols with custom-made diamond adornments. Whether for home temples, festive Ganesha Murtis, or deities in offices and places of worship, devotees can bring their idols to any Solitario store, where skilled artisans will create diamond ornaments designed to complement each deity while preserving their sanctity. For those who prefer versatility, Solitario also offers diamond jewellery that can be adorned on idols during festivals and special occasions and carefully preserved thereafter.

Speaking about the initiative, Ricky Vasandani, Founder & CEO, Solitario, said:

“At Solitario, innovation has always been at the heart of everything we create. The Divine India Collection marks the beginning of a new chapter for us—one where devotion meets diamonds, tradition meets innovation, and timeless spirituality is celebrated through exceptional artistry.

Through this collection, we hope to offer meaningful expressions of faith through creations designed with care, reverence, and craftsmanship, while also bringing greater versatility to how these pieces can be cherished across festivals and special occasions. As spiritual gifting continues to evolve, we believe the collection will resonate with those seeking to celebrate devotion in a truly timeless way.”

More than a collection, Divine India is a celebration of faith, artistry, and enduring tradition. As Solitario continues to push the boundaries of innovation in the lab-grown diamond space, the brand remains committed to creating pieces that are not only exceptional in craftsmanship but also deeply meaningful, redefining how devotion is expressed for generations to come. With the festive season approaching and spiritual gifting on the rise, the Divine India Collection will resonate with those seeking meaningful expressions of faith paired with fine craftsmanship.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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