BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.
In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
Heer By GIVA Reimagines 9KT Gold For The Everyday With Anushka Sharma
The Campaign Introduces 9KT Gold As A Modern, Stylish and Accessible Way To Wear Gold Made For Everyday Moments, Outfits and Milestones.
Heer by GIVA, GIVA’s gold and lab-grown diamond brand, is bringing a new perspective to gold jewellery with its latest campaign featuring Bollywood actor Anushka Sharma. Centred around 9KT gold, the campaign challenges the traditional perception of gold as jewellery reserved for special occasions or kept away in lockers, and presents it as something to be worn, styled and enjoyed every day.
Fronted by Anushka Sharma, who recently joined Heer by GIVA as the brand ambassador, the campaign film beautifully captures a new-age relationship with gold, one where jewellery is not meant to be tucked away for special occasions, but worn, styled and celebrated every day. Anushka brings this everyday approach to life, pairing an array of Heer by GIVA 9KT gold jewellery with her looks across the week, and showcasing how gold can seamlessly become part of one’s everyday style. The film captures the campaign thought: “Different Day. Different Gold. Every Day.”
Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:
” For generations, gold has been associated with milestones and special occasions. With Heer by GIVA, we want to make gold more relevant to the way people live today. 9KT gold allows us to bring together the desirability of gold with a more accessible, contemporary proposition, jewellery that you can wear every day, style your way and make part of your personal story.”
The campaign reflects a broader shift in how younger consumers are approaching gold jewellery. Moving beyond traditional occasions and heirloom-led purchases, gold is increasingly becoming part of personal style, chosen to complement an outfit, mark a moment or simply add a little something to an ordinary day. Heer by GIVA’s 9KT gold collection is designed for this evolving relationship with the metal, offering jewellery that is real, stylish and affordable, and made to be worn more often.
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