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Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad

The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.

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The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.

The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.

In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.

This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.

In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”

With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.

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Aspiri Introduces New Pearl Collection, “Pearls For The Girl Within You”

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  • The collection reimagines the pearl through a contemporary lens, bringing together elegance, individuality, & a sense of playfulness in designs made for everyday expression.
  • The collection includes pieces such as loop earrings, collar necklace sets, loop drop earrings, designer necklaces, & drop pendants.

Aspiri, from the House of Hastmilap, introduces its new pearl collection through ‘Pearls for the Girl Within You’, a collection that reimagines the pearl through a contemporary lens, bringing together elegance, individuality, and a sense of playfulness in designs made for everyday expression.

Pearls have long been associated with refinement, softness, and timeless elegance. Aspiri approaches this familiar material from a more modern perspective, exploring how its natural character can translate into designs that feel expressive, effortless, and personal.

At the heart of the collection is a simple thought: you can grow up without growing out of yourself.

Growing up brings confidence, independence, and new experiences, but it does not erase the qualities that once defined us. The curiosity, spontaneity, joy, and freedom of self-expression which was there as girls continue to shape the women they have now become.

The collection reflects this idea through its design language. Structured forms bring a sense of confidence, while softer silhouettes retain the natural delicacy of pearls. Playful details and contemporary compositions add a sense of movement and individuality. Together, these elements create jewelry that does not ask a woman to choose between sophistication and spontaneity, maturity and playfulness, or the woman she is and the girl she once was.

Speaking on the launch of the collection, Vishal Dholiya, Founder & Managing Director, Aspiri, commented:

“Growing up doesn’t mean leaving the girl behind. We wanted our designs to capture that continuity, the softness of pearls, the confidence of modern forms, and the playful spirit that remains a part of every woman.”

The collection also focuses on making pearls relevant beyond traditional occasions. Aspiri positions the collection for everyday moments, from a coffee run and a day at work to dinner with friends or an unplanned evening out. The collection includes pieces such as loop earrings, collar necklace sets, loop drop earrings, designer necklaces, and drop pendants.

With this collection, Aspiri uses the pearl to connect with a more personal and contemporary idea of identity, while positioning the collection for everyday wear.

About Aspiri

Aspiri is the retail arm of Hastmilap Pvt. Ltd., created with the vision of bringing a fresh, youthful, and contemporary jewelry experience to today’s style-conscious generation. The brand specializes in fashion-forward jewelry crafted in gold vermeil on silver, lab-grown diamonds, and natural diamonds, offering designs that complement everyday style, celebrations, and modern lifestyles. Backed by Hastmilap’s expertise in jewelry manufacturing, Aspiri combines craftsmanship, innovation, and trend-driven design to make premium jewelry experiences more accessible. With a focus on curated collections and franchise-led expansion, Aspiri is building a retail ecosystem that connects customers and entrepreneurs with a new-age jewelry brand.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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