BrandBuzz

Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad

The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.

Published

2 years ago

March 31, 2025

JewelBuzz Spread The Buzz

The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.

The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.

In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.

This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.

In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”

With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.

Related Topics:2025 brandbuzz nationalnews

Up Next

JYPL Season 8 : Beyond the Boundary: Business and Brotherhood at JYPL

Don't Miss

Major Gold Reserves Unearthed in Odisha: A Game-Changer for India’s Mining Industry

Click to comment

Name*

Email*

Website

Name*

Email*

Website

0 Comments

Oldest

Newest Most Voted

BrandBuzz

Augmont Launches Nationwide ‘Gold SIP Pe Silver SIP Free’ Campaign

Its India’s First Ever Offer In Which Customers Can Start A New Gold SIP and Get An Equal Number Of Grams In Silver SIP FREE, Subject To Completing One Year Of Uninterrupted Investments

Published

11 hours ago

November 5, 2026

JewelBuzz Spread The Buzz

Augmont, India’s No.1 Gold & Silver Platform, has launched a nationwide campaign titled ‘Gold SIP Pe Silver SIP Free’, offering customers an opportunity to invest in gold and receive an equivalent quantity of silver through a complimentary Silver SIP.

As part of the limited-period festive offer, customers who initiate a new Gold Systematic Investment Plan (SIP) during November 2026 will be eligible to receive an equal number of grams in Silver SIP, at no additional cost. The complimentary Silver SIP will be awarded upon the successful completion of one full year of the Gold SIP without any breaks, encouraging customers to maintain investment discipline and build a long-term precious metals portfolio.

The launch is timed with Dhanteras and Diwali, traditionally regarded as the most auspicious period of the year to buy gold and begin new investments. Starting a Gold SIP, this festive season lets customers carry this tradition forward in a modern, disciplined way, with saving formats starting at just Rs 10 per day.

Augmont’s Gold SIP enables customers to accumulate 24K 999 pure gold through small, regular contributions on a daily, weekly or monthly basis. Customers can start Gold SIP from augmont.com or Augmont mobile app anytime, anywhere. Every gram purchased is backed by physical gold stored in secure, insured vaults, while systematic investing helps customers average out price fluctuations over time. Customers can sell their holdings online at any time or convert them into gold coins and jewellery delivered to their doorstep.

The campaign will be supported by an extensive nationwide Above-The-Line (ATL) and digital marketing initiative. The multi-platform campaign will span prominent consumer touchpoints, including PVR INOX cinemas, Barista & Café Coffee Day outlets, out-of-home (OOH) advertising, railway stations and trains, alongside performance marketing initiatives.

With this campaign, Augmont aims to make precious metals investment more engaging and accessible while encouraging consumers to explore both gold and silver as part of their long-term investment approach. The initiative also seeks to leverage the festive and wedding season, when consumer interest in precious metals traditionally gains momentum.

Through this campaign, Augmont aims to strengthen awareness around systematic investments in precious metals and reinforce the growing relevance of digital gold and silver as accessible investment avenues.