BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.
In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
GIVA and Kriti Sanon Come Together For A New Era Of Modern Jewellery
Style, Sealed In Silver; Is A Fun New Campaign Film Featuring Kriti Sanon, Marking A New Chapter For India’s Most-Loved Fine Silver Jewellery Brand
GIVA, India’s fastest-growing fine jewellery brand, today announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest brand ambassador and the face of a fun new brand film, cementing a relationship built on genuine conviction in what GIVA stands for.
At the heart of the launch is Style, Sealed in Silver, a fun and elevated campaign film that reflects how today’s consumers wear jewellery, not just for occasions, but as an extension of their identity, mood, and personal style. The film is a deliberate departure from the reverent, occasion-first language of traditional jewellery advertising. It celebrates silver not as a compromise but as a choice, worn with pride, gifted with intention, and sealed in the kind of quality that lasts a lifetime
Speaking about the collaboration, Kriti Sanon Said:
“I have always believed that the jewellery you wear every day says something about who you are, and GIVA understands that beautifully. The brand reflects the confidence, individuality, and self-expression that modern women resonate with today. This is not just a campaign for me, it is a genuine belief in what GIVA is building.”
GIVA has always believed that the right partnership goes beyond visibility; it is about shared vision and genuine resonance. Kriti Sanon embodies the spirit of the modern GIVA woman: confident, accomplished, expressive, and entirely herself. From her National Award-winning performance in Mimi to commercial successes like Crew and Teri Baaton Mein Aisa Uljha Jiya, Kriti has built a career rooted in versatility, authenticity, and breaking convention, values that mirror GIVA’s own disruptive journey in a traditionally gold-dominated jewellery market.
Speaking of the association, Ishendra Agarwal, Founder of GIVA, Said:
From 1 store to 300+, every step of GIVA’s journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come. She is not just the face of the brand; she is a partner in where we are going, bringing the same energy, authenticity, and ambition to GIVA that she brings to everything she does.
Over the years, GIVA has grown into something we’re deeply proud of, a brand that millions of Indian women have made their own. Kriti becoming part of that story feels like a powerful new chapter for us.”
The campaign rolls out across digital, OTT, and retail touchpoints, with a full 360-degree activation planned across GIVA’s omnichannel network of stores, e-commerce platforms, and social channels.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.