BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.
In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
Divine Solitaires has announced the return of The Solitaire Festival of India (TSFI) 2026, its flagship annual consumer campaign, set to commence on 1st August 2026 across its extensive network of partner jewellers nationwide. Designed to celebrate the timeless appeal of natural diamond solitaires, the festival promises an exciting shopping experience with assured gifts, weekly lucky draws and a grand bumper prize for eligible customers.
Now in its latest edition, The Solitaire Festival of India has become one of the country’s most anticipated natural diamond solitaire retail festivals, bringing together consumers and jewellery retailers through a month-long celebration. The campaign aims to encourage consumers to mark life’s special moments with certified natural diamond solitaires, while creating greater visibility and footfalls for Divine Solitaires’ retail partners across India.
Speaking about the upcoming festival, Jignesh Mehta, Managing Director, Divine Solitaires, said:
“The Solitaire Festival of India has become an important annual celebration for both our customers and our retail partners. Every year, we see growing enthusiasm from consumers who choose this occasion to celebrate meaningful milestones with a natural diamond solitaire. At the same time, the festival creates tremendous value for our partner jewellers by driving engagement and enhancing the in-store shopping experience. We are delighted to bring back another exciting edition and look forward to making it our biggest celebration yet.”
Throughout the festival, customers purchasing Divine Solitaires jewellery from participating partner stores will receive assured gifts and become eligible to participate in weekly lucky draws, culminating in a grand bumper prize at the end of the campaign.
Adding further value for returning customers, TSFI will also introduce an exclusive loyalty advantage for its repeat buyers. Customers who have made a purchase during any previous edition of The Solitaire Festival of India will be eligible for a one-gift upgrade on their assured gift. Those who have purchased during the last 2 consecutive editions of TSFI, beginning 2023, will receive an enhanced two-gift slab upgrade advantage, rewarding their continued association with the festival.
With participation from over 200 partner jewellery stores across India, The Solitaire Festival of India continues to strengthen Divine Solitaires’ commitment to promoting trust, transparency and craftsmanship in the natural diamond solitaire category. Every Divine Solitaires solitaire is backed by the brand’s 123-parameter quality guarantee, giving customers the confidence of owning a meticulously crafted, certified natural diamond solitaire.
As consumers begin preparing for the upcoming festive and wedding season, The Solitaire Festival of India 2026 offers the perfect opportunity to invest in a solitaire that celebrates life’s most meaningful moments while enjoying exciting rewards throughout the festival.
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