BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.
In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
Gargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
From Festive Dressing To Thoughtful Gifting, The Campaign Brings “Silver For The Life You Lead” To Life With A Fresh, Youthful Take On The Season
As India gets ready to enter its festive season, Gargi by P N Gadgil & Sons (PNGS) is kicking off the celebrations with a new campaign featuring actor and brand ambassador Mithila Palkar, placing silver at the centre of the festivities. Built around the brand thought “Silver for the life you lead”, the campaign celebrates the versatility of 925 sterling silver and how it can move seamlessly from everyday moments to festive occasions, personal style and meaningful gifting.
Rather than viewing festive jewellery only through the lens of grand occasions, Gargi’s latest campaign takes a more relatable approach, presenting silver as jewellery that keeps pace with real lives. With Mithila at the heart of the campaign, the visuals capture the many ways silver can become part of the festive season, whether it is dressing up for celebrations, choosing something special for yourself or finding a thoughtful gift for someone you love.
The campaign also expands the conversation around silver beyond festive dressing, spotlighting Gargi’s Bliss Collection and Kids’ Collection as thoughtful gifting choices for the festive season. While the Bliss Collection offers elegant pieces suited to gifting someone special, the Kids’ Collection brings playful and meaningful options for younger celebrations. Together, the collections highlight silver as a versatile way to mark relationships and occasions across generations.
At the centre of the campaign is Mithila Palkar, whose association with Gargi enters another festive chapter. Known for her effortless and relatable persona, Mithila brings a sense of ease to the campaign, reflecting Gargi’s belief that jewellery should complement the life you lead rather than dictate how you celebrate it.
Speaking about the campaign, Aditya Modak, Co-Founder, Gargi by P N Gadgil & Sons, said:
“Festivals have always been about dressing up, giving, meeting people and creating memories, but the way we celebrate is changing. We wanted this campaign to capture that shift and put silver right where it belongs, in the middle of real celebrations and real lives. With ‘Silver for the life you lead’, we are not asking people to save their jewellery for a special occasion; we are saying that every occasion can be special when you choose something that feels like you.
Mithila brings that thought to life beautifully. She has an effortless way of making every look feel personal, and that is exactly what we wanted this festive campaign to feel like.”
The campaign further brings attention to Gargi’s ongoing festive offers on selected 925 sterling silver jewellery, including the Bliss Collection and Kids’ Collection, giving customers an opportunity to explore thoughtful gifting options while shopping for the festive season.
With this campaign, Gargi aims to make silver an integral part of festive dressing and gifting, while strengthening its positioning as a brand that brings accessible, expressive and versatile jewellery to different moments of life.
The campaign will roll out across Gargi’s digital and social media platforms, retail stores and other consumer touchpoints through the festive season.
About Gargi by P N Gadgil & Sons
Gargi by P N Gadgil & Sons is a well-known fashion jewellery brand that redefines contemporary style with its innovative designs. Backed by the legacy of P N Gadgil & Sons, established in 1832, Gargi has built an expanding retail presence across India. The brand offers accessible and stylish jewellery across 925 sterling silver and certified natural diamond categories, with a focus on design, craftsmanship and quality. Gargi continues to build its presence across occasions and generations through jewellery designed for the way people live, celebrate and express themselves today.
Social media handle of Gargi and Spokesperson
Gargi Website –https://www.gargi.shop/Gargi Instagram – https://www.instagram.com/gargibypng/ Gargi LinkedIn – https://www.linkedin.com/company/gargibypng/?originalSubdomain=in
Aditya Modak LinkedIn –https://www.linkedin.com/in/aditya-modak-9a8393102/
Media Agency
Glocal Brand Solution
Aarya Raut – 8484809115
LinkedIn handles to be tagged in social media posts if needed
Shashi Pankaj LinkedIn Profile – https://in.linkedin.com/in/shashi-pankaj-a7a35958
Rahul Patil LinkedIn Profile – https://in.linkedin.com/in/rahul-patil-90a457260
Rohan Phadke LinkedIn Profile – https://www.linkedin.com/in/rohan-phadke-5ba072125/
Sarang Wadekar LinkedIn Profile – https://www.linkedin.com/in/sarang-wadekar-646b8729
Neeraja Inamdar LinkedIn Profile – https://www.linkedin.com/in/neeraja-inamdar-955410144/
Rucha Pendse LinkedIn Profile – https://www.linkedin.com/in/ruchapendse
Mahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps
Gargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
MCX Sees Broad Pullback Across Precious Metals
Gargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
Mahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps
MCX Sees Broad Pullback Across Precious Metals
-
BrandBuzz59 minutes agoGargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
-
National News34 minutes agoMahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps
-
National News1 hour agoMCX Sees Broad Pullback Across Precious Metals
-
BrandBuzz4 hours agoDiamonds That Don’t Cost A kidney: KISNA Spotlights Affordable 9KT Diamond Jewellery In Latest Campaign Film
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.