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Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad

The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.

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The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.

The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.

In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.

This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.

In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”

With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.

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Aspect Bullion & Refinery Unveils Signature Collection At Two-Day Launch Event At Oberoi Mall, Mumbai

An Exclusive Collection Inspired By India’s Festive Traditions Was Unveiled At Oberoi Mall, Mumbai

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Aspect Bullion & Refinery, a leading player in India’s bullion space, successfully unveiled its new collection at a two-day launch event held at Oberoi Mall, Goregaon, Mumbai, on October 31 and November 1, 2026. The event showcased an exclusive range of silver products inspired by India’s rich cultural heritage, festive traditions and evolving gifting preferences.

The newly launched collection brings together traditional craftsmanship and contemporary design, offering consumers a diverse selection of silver products for festive celebrations, gifting and collecting. Key highlights include the 12 Jyotirlinga Collection, Ashtavinayak Collection, temple-inspired silver pieces, festive coins and distinctive collectible designs. The collection also features travel-inspired offerings, catering to customers seeking meaningful and memorable keepsakes.

The launch reflects Aspect Bullion & Refinery’s continued commitment to expanding its presence in India’s precious metals retail segment while making gold and silver more accessible to consumers. With a growing retail footprint across more than 20 locations in Mumbai, the company is focused on bringing curated collections and convenient bullion-buying experiences closer to customers.

Alongside its retail offerings, Aspect Bullion & Refinery is also embracing technology-led solutions through its gold vending machines. These machines enable customers to purchase gold in different denominations at live, market-linked prices, with real-time rates displayed for greater transparency. Multiple digital payment options, including cards and online payments, further enhance convenience, offering consumers an alternative to traditional gold-buying channels.

Speaking on the launch, Darshan Desai, CEO, Aspect Bullion & Refinery, said:

“Festivals in India have always had a strong association with gold and silver, whether as gifts, investments or as an integral part of our traditions. With the Signature Collection, we wanted to bring together products that celebrate our cultural heritage while appealing to the preferences of today’s consumers. The launch at Oberoi Mall is an important step in taking these thoughtfully curated offerings closer to our customers. At the same time, our technology-led initiatives, including gold vending machines, are helping make bullion purchases more convenient, transparent and accessible.”

Through its expanding retail network, thoughtfully curated collections and technology-enabled buying solutions, Aspect Bullion & Refinery continues to strengthen its presence in India’s evolving bullion and precious metals retail landscape. The successful launch of the Signature Collection marks another step in the company’s journey to bring together heritage, craftsmanship and convenience for today’s consumers.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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