BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.

In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
Gauri Khan in ZOYA High Jewellery Collection Her Again
Gauri Khan dazzles in ZOYA’s Her Again High Jewellery collection, inspired by India’s spices, memories and vibrant gemstone artistry
At Manish Malhotra’s Diwali celebration, Gauri Khan captivated in ZOYA’s exquisite High Jewellery creations from Her Again. A mesmerising alchemy of rare natural gemstones, expressive colour and intricate craftsmanship lent an unmistakable elegance to her presence. With unexpected pairings of crimson rubellites and soft peach morganites, the jewels brought alive ZOYA’s distinctive artistry, where the beauty of natural gemstones meets the richness of Indian cultural storytelling.
ZOYA’s new High Jewellery collection, Her Again, draws inspiration from India’s spices as keepers of memory, translating their evocative hues into masterful gemstone artistry. Rooted in the belief that our most treasured memories live in colours, fragrances and rituals, the collection draws on the sunlit glow of turmeric, the deep crimson of mace and the soft green of cardamom. Each rare creation becomes a nostalgic talisman of a woman’s journey, an intimate expression of memory, emotion and her return to herself.
For the evening, Gauri Khan paired ZOYA’s spectacular Crimson Joys necklace and earrings with the atelier’s Unbound bangle and Afterglow ring from the Her Again collection. The jewels beautifully complemented her custom hand-embroidered saree by Manish Malhotra.
ABOUT HER JEWELS:

Crimson Joys Necklace: At the heart of this creation rests a magnificent 15.7-carat rubellite cabochon, while soft peach morganites totalling 23.6 carats meet diamonds in a rich interplay of crimson, blush and warm spice tones. Delicate forms inspired by mace and star anise lend the creation its distinctive character, while an ombré of white-to-yellow sapphires carries warmth through the necklace. Evoking the nostalgia of familiar fragrances and cherished moments, Crimson Joys recalls memories that unfurl within, bringing a vivid part of oneself back to life.
Afterglow Ring: A luminous interplay of colour, form and texture, brings a vivid 2.7-carat rubellite into focus, set within custom-cut matt rock crystal and framed by sculptural tendrils inspired by mace. Zambian emeralds echo the form of cardamom, creating a rich dialogue of crimson, green and translucent light. Intricate stone-on-stone craftsmanship brings the composition together, giving the ring its layered, distinctive radiance, where spice-inspired forms meet an unexpected alchemy of colour.

Unbound Bangle: Continuing the celebration of colour, freedom and expression, the bangle brings together 6.4 carats of deep crimson rubellites, Orissa rose garnets and diamonds, their rich palette inspired by the intensity and warmth of spice. Shapes inspired by clove buds and unfurling mace, fine fretwork and sculpted detailing create a jewel of remarkable depth and dimension, with every element contributing to its expressive, exuberant character. A jewel crafted for the woman who knows herself, embraces every facet and wears her freedom with confidence.
Through this interplay of memory, imagination and masterful gemstone artistry, ZOYA looks beyond the familiar to reveal new possibilities in the art of jewellery. Each creation holds meaning, invites interpretation and leaves room for every woman to find something of herself.

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