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Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad

The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.

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The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.

The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.

In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.

This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.

In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”

With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.

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Second Season Of Love: De Beers India Releases ‘Phir Se, Thoda Romance’, A Micro-Drama Starring Tisca Chopra and Rahul Bose

A six-Episode Series Based on Their Recent ‘Love, from Hubby’ Ritual Campaign

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What happens when a couple, years into marriage, decides to start dating again? De Beers India answers with ‘Phir Se, Thoda Romance’, a six-episode micro-drama starring Tisca Chopra and Rahul Bose, directed by Tarun Gulati based on the recent ‘Love, from Hubby’ campaign. The series premieres on 12th November 2026 on Instagram at @heerahaisadakeliye.

The story follows Ishita and Arjun, a couple whose lives have revolved around their daughter till she leaves home for college. One evening, Arjun gives Ishita a one-carat natural diamond solitaire with an unexpected request, ‘date me again’. What follows is a warm, funny and often tender journey of rediscovery. The two chart out a list of things they want to experience together, from cooking to revisiting memories they had almost forgotten. Along the path, old habits are challenged, new surprises emerge and two people who thought they knew each other completely find there is so much to discover.

Told through everyday moments, relatable humour and honest conversations, each short episode captures a feeling many long-married couples will recognise, that love, however deep, can still feel exciting.

The real love solitaire is the emotional spark of the story. For Arjun and Ishita, it is not a wedding gift or an anniversary token. It marks a decision to keep choosing each other. In doing so, the series challenges the idea that a one-carat solitaire belongs only to brides or younger couples and presents it as a meaningful expression of love within a long-standing marriage.

‘Love, From Hubby’ is built around a simple belief that relationships deserve to be celebrated well beyond the traditional milestones of weddings and anniversaries. It reflects a shift visible in the De Beers India Diamond Acquisition Study 2025, where celebrating a relationship milestone and expressing love or commitment rank among the top reasons Indians choose natural diamonds. The micro-drama brings that shift to life, showing that the most meaningful occasion can simply be a couple deciding it is time to celebrate each other.

Toranj Mehta, Country Head, Category Marketing, De Beers India, said:

“We wanted to tell a story which every long-term married couple can relate to. Love doesn’t lose its spark with time; it just waits for someone to make room for it again. Ishita and Arjun’s journey shows that you don’t need a milestone to celebrate a relationship. Sometimes the occasion is simply that you would choose each other all over again. A natural diamond, formed over billions of years, is a fitting way to mark that choice.”

Tisca Chopra, said:

“What I loved about Ishita as a character is that she isn’t looking for grand gestures. She’s been busy being everything to everyone, and then her husband asked her out again on a date with a solitaire. That’s both funny and deeply moving. It reminds you that marriage isn’t the finish line, and that being pursued, even by someone you’ve known for years, never gets old.”

Viewers can catch all six episodes of ‘Phir Se, Thoda Romance’ on Instagram @heerahaisadakeliye, with episodes releasing from 12th November, 2026.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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