BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.
In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
Halo Jewelers Puts Colour At The Heart Of Fine Jewellery With Ciara
The US-Based Brand Draws On Four Generations Of Jewellery Expertise To Present A Contemporary Collection Featuring Moonstone, Olivine, Rose Quartz, Aquamarine and Tanzanite Crystals
US-based fine jewellery brand Halo Jewelers has unveiled Ciara, a contemporary collection that places colour at the centre of fine jewellery. Drawing on four generations of jewellery expertise, the collection brings together coloured crystals including moonstone, olivine, rose quartz, aquamarine and tanzanite across gold, silver and rose-gold silhouettes.
With Ciara, Halo Jewelers explores the expressive role of colour within fine jewellery, combining refined silhouettes, coloured crystals and considered detailing to create a modern jewellery wardrobe. Designed to be worn individually or layered, the collection positions colour as a form of personal expression while retaining the craftsmanship and timeless appeal associated with fine jewellery.
The collection features a strong focus on artisanal detailing and craftsmanship, bringing together classic forms designed to create a sense of comfort and connection across generations, cultures and eras. Among its key pieces is a distinctive Y-necklace, featuring an elongated pendant set with coloured pyramidal crystals and suspended from a chain of rectangular and oval links.
Halo Jewelers is led by founder Chenab, whose lifelong fascination with the mystical allure of gemstones and the transformative power of fine jewellery laid the foundation for the brand. Together with her daughter Pia, she brings together generational perspectives, blending traditional heirloom inspirations with contemporary, design-forward aesthetics.
Commenting on the collection, Chenab, Founder, Halo Jewelers, said:
“With Ciara, we wanted to explore the expressive potential of colour within fine jewellery while retaining the sense of timelessness that defines Halo Jewelers. The Y-necklace became the starting point because of its elegant, elongated silhouette and its ability to bring the coloured crystal into focus. Each combination – from moonstone and olivine to rose quartz, aquamarine and tanzanite – was considered to create a different mood and personality.”
Through Ciara, Halo Jewelers presents colour not merely as an aesthetic element, but as an integral part of the jewellery experience—allowing wearers to express individuality while embracing enduring design and craftsmanship.
Halo Jewelers Puts Colour At The Heart Of Fine Jewellery With Ciara
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