BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.

In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
Mavitrra Introduces ‘Little Hearts’ — A Precious New Collection Celebrating Childhood’s Most Cherished Moments
Crafted With Love, Designed For Little Dreams.
Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, announces the launch of “Little Hearts”, a thoughtfully curated jewellery collection designed exclusively for children aged 5 to 12 years.
As families increasingly seek meaningful keepsakes that celebrate childhood milestones, jewellery is evolving beyond traditional gifting into a symbol of love, legacy, and emotional connection. The memories, blessings, and moments associated with childhood often stay with us throughout our lives and are passed from one generation to the next. With Little Hearts, Mavitrra introduces a collection that captures the innocence, joy, and wonder of childhood through timeless designs crafted with care and precision, creating cherished keepsakes that families can treasure for generations.




Designed for young wearers while keeping comfort, safety, and elegance at the forefront, the collection features a delightful range of lockets, anklets, earrings, and bracelets. Each piece is thoughtfully crafted to balance playful charm with the sophistication and quality that define Mavitrra’s design philosophy.

Inspired by the small yet meaningful moments that shape childhood, Little Hearts embraces delicate motifs, soft silhouettes, and joyful detailing. Whether gifted on birthdays, milestones, festive occasions, naming ceremonies, or simply as a token of affection, the collection is designed to become a treasured keepsake that grows richer with every memory and passes on the warmth of family blessings from one generation to another.
True to Mavitrra’s commitment to craftsmanship, every piece in the collection is created using fine materials and meticulous attention to detail, ensuring both durability and elegance. The designs are lightweight, comfortable, and suitable for everyday wear, making them perfect companions for childhood adventures and celebrations alike.
Speaking about the launch, Bindu Sharma, Founder & Creative Director, Mavitrra, said:

“Childhood is one of life’s most beautiful journeys, filled with moments that families cherish forever. With Little Hearts, we wanted to create jewellery that captures that innocence and joy while becoming a meaningful keepsake for years to come. Every piece in this collection is designed to celebrate love, milestones, and the special bond between children and their families.
Many of us grow up with cherished gifts, heirlooms, and memories passed down by our parents and grandparents. We wanted Little Hearts to carry that same emotional significance—jewellery that a child can wear today, treasure tomorrow, and one day look back on as a reminder of family, love, and life’s most precious beginnings.”
She further added:
“Jewellery gifted during childhood often carries emotional value far beyond its material worth. Fine diamond jewellery has long been treasured across generations, not only as a symbol of affection but also as a lasting legacy. Around the world, heritage jewellery pieces passed down through families continue to be admired and celebrated, often achieving remarkable value at leading auction houses such as Christie’s and Sotheby’s.
With Little Hearts, we wanted to create pieces that children can enjoy today while becoming meaningful keepsakes for the future—a thoughtful expression of love, blessings, family heritage, and memories that endure through time.”
The launch of Little Hearts reflects Mavitrra’s continued commitment to creating jewellery for every life stage, extending its design expertise into a category that celebrates family, emotion, and meaningful gifting.
With this collection, Mavitrra expands its portfolio beyond bridal, occasion, and contemporary luxury jewellery, offering a range that is both heartfelt and timeless. Little Hearts is more than a collection—it is a celebration of childhood, family traditions, generational blessings, and memories that grow more precious with time.
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