BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.
In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
GIVA Celebrates The Many Expressions Of Navratri With Its New Campaign, ‘Tyohar Anek, Feeling Ek’
The Campaign Brings Together The Diverse Traditions, Styles and Celebrations Of Navratri, United By One Feeling, The Joy Of Coming Together, Celebrated In Silver
GIVA, India’s fastest growing fine jewellery D2C brand, has launched its latest Navratri campaign, ‘Tyohar Anek, Feeling Ek’, celebrating the many expressions of the festival across India and the shared emotion that brings people together.
Navratri is celebrated differently across regions, communities and cultures. From the energy of garba nights and pandal hopping to dressing up in vibrant chaniya cholis and the timeless elegance of a Laal Paar Shada saree, every celebration has its own rhythm and every tradition its own story. Yet, at the heart of each is the same feeling of joy, togetherness and celebration.
Bringing this thought to life, GIVA’s campaign captures these varied festive moments through the lens of contemporary Indian style and silver jewellery. The campaign showcases how jewellery can seamlessly become part of different traditions and celebrations, whether it is dancing through a garba night, visiting a pandal with family or dressing up for a festive gathering.
At the heart of the campaign is the idea that every occasion deserves a little more sparkle in silver. With its wide range of contemporary silver jewellery, GIVA offers versatile pieces that can complement different festive looks, personal styles and occasions, making silver an easy choice for celebrations big and small.
As a brand that has built a strong connect with consumers through accessible, contemporary and trusted jewellery, GIVA continues to make fine jewellery a part of everyday life as well as special moments. Its silver collections bring together contemporary design, quality and versatility, allowing consumers to celebrate their traditions while expressing their individual style.
Through ‘Tyohar Anek, Feeling Ek’, GIVA celebrates the many ways India celebrates Navratri while highlighting the one feeling that connects them all. This festive season, the brand invites consumers to embrace their traditions, their style and their celebrations, and make every moment a little more special in silver.
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