BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.
In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
Nebula By Titan And Tarun Tahiliani Unveil Phool Chadar: Modern Heirlooms For India’s Wedding Season
An Exclusive Limited-Edition Collection Of 18k Gold Watches- Where Couture, Fine Watchmaking and Indian Craftsmanship Come Together.
India’s wedding season has always celebrated craftsmanship, bringing together couture, jewellery and treasured heirlooms to mark life’s most meaningful milestones. Inspired by this tradition, Nebula by Titan and celebrated couturier Tarun Tahiliani unveil Phool Chadar, an exclusive collection of luxury timepieces designed by Tarun Tahiliani and crafted by Nebula. Drawing from the designer’s signature language of sculptural florals, intricate jaali, Polki-inspired embellishments, Chandak detailing and antique-finished gold, the collection translates the artistry of Indian couture into fine watchmaking. Crafted in 18K gold and powered by Swiss and in-house mechanical movements across select editions, each timepiece combines precision engineering and hand-finished artistry.
At its heart is the Phool Chadar, a symbol of joy, blessings and togetherness, reimagined across four distinctive creations: Gulistan, Kyaari, Kalli and Mandala, with Gulistan and Kyaari limited to just 40 pieces each. Spanning contemporary bracelet watches, elegant leather editions and exceptional high-jewellery creations, the collection is designed for the many moments of the wedding season and beyond. The TT Signature Men’s Leather Edition completes the collection, translating Tarun Tahiliani’s iconic jaali motif into a timepiece powered by Nebula’s in-house mechanical movement.
Gulistan |Limited to 40 pieces
Features intricate Chandak detailing across the bezel, first bracelet link and buckle, accented with English uncut Polki diamonds with rhodium backing.
Kyaari | Limited to 40 pieces
A sculptural kada-inspired timepiece featuring English uncut Polki with rhodium backing and intricate rava work.
Kalli Bracelet
Inspired by zardozi embroidery, with twisted rope detailing, adjustable bracelet links, a jewellery clasp and safety chain.
Kalli Leather | Rs 5,85,000
Set with diamonds, rubellite and onyx, complemented by a white topaz crown, Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
Mandala | Rs 3,80,000
Features a green aventurine dial with partaj and rava work, paired with an Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
TT Signature Men’s Edition | Rs 6,00,000
Powered by an in-house hand-wound mechanical movement, featuring an etched mother-of-pearl jaali dial, TT monogram indices, dual-finish double centre lugs, gold caseback with a 316L stainless steel centre case, 18K gold onion crown, and a genuine alligator leather strap with Zermatt lining and deployment clasp
Commenting on the collection, Kalpana Rangamani, Chief Sales & Marketing Officer, Premium & Luxury Watches, Titan said :
“ Nebula has always celebrated the finest expressions of Indian artistry through exceptional watchmaking. This collaboration brings together two legacy Indian brands, Nebula by Titan and Tarun Tahiliani, united by a shared commitment to craftsmanship, heritage and timeless design. Conceived for the wedding season, this limited edition collection reimagines the timeless elegance of Indian celebrations through the precision of haute horology and the artistry of couture.
Every timepiece is crafted as a collectible work of art, reflecting meticulous craftsmanship and enduring sophistication. With this collection, we continue to elevate Indian luxury, honouring our rich creative legacy while creating heirloom-worthy timepieces for the modern connoisseur.”
Echoing the sentiment, Tarun Tahiliani, said:
“Indian weddings have always been living showcases of our finest craftsmanship. Every weave, every jewel and every detail is created not just for a celebration, but to become part of a family’s history. With Phool Chadar, we wanted to extend that philosophy beyond couture and into fine watchmaking. Working with Nebula by Titan allowed us to reinterpret the language of Indian craftsmanship in a completely new form, creating timepieces that honour tradition while becoming heirlooms for generations to come.”
Bringing together two legacy Indian luxury houses, Phool Chadar is designed as a new generation of heirlooms, created to be worn today and passed on for generations to come.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.