International News
Silver delivers strong results for U.S. jewellers: Silver Institute survey
With global silver jewelry consumption on the rise, the Silver Institute commissioned a survey of U.S. jewelry retailers to gauge their view of the silver jewelry market in 2024. The results indicate that silver jewelry still holds a strong position as a leading merchandise category in the U.S. retail market. The survey showed that silver jewelry sales continued to deliver results for U.S. jewelry retailers, with 53% reporting marginally increased sales over the last survey, which studied the 2022 market.
Highlights from the survey include:
- 71% of retailers said they increased their silver jewelry inventory in 2024 by an average of 15%. This represents a 10% growth over the last survey, at 61% in 2022.
- Retailers said their silver jewelry sales, as a percentage of their overall jewelry sales, averaged 31% of unit volume. In 2022, this category was 28%.
- The average store growth for silver jewelry sales was 20% in 2024, vs. 14% in 2022.
- According to the retailers surveyed, the age groups buying the most silver jewelry are 20-40, followed by 41-50. Female self-purchase is the best-selling opportunity for silver.
- 83% said silver jewelry is essential to their business. In 2022, this figure was 88%.
- 92% of retailers say they are optimistic that silver jewelry sales will continue to grow for the next several years. In 2022, it was 88%.

“Silver jewelry offers the consumer many options at a price point that is friendly to the wallet. Interest in big and bold silver jewelry with increasingly stylish designs is leading many consumers to choose silver jewelry,” stated Michael DiRienzo, President and CEO of the Silver Institute.
The survey was conducted online by The Jewelers Collective (TJC), a leading jewelry trade magazine, from February 11 to March 28, 2025. The survey was distributed to jewelry retailers and TJC subscribers.
International News
Geopolitical Ceasefire and Fed Signals Shape Gold and Silver Outlook AUGMONT BULLION REPORT
- Safe-Haven Dynamics – Gold is consolidating around $4750 and Silver around $78, recouping some losses from the previous session after President Trump’s unilateral announcement extending the ceasefire with Iran. However, a second round of peace talks has broken down. It remains unclear whether Iran or U.S. ally Israel will formally accept the extended ceasefire, which entered its third week, introducing continued uncertainty into safe-haven demand.
- Geopolitical Developments – Trump indicated further military action would be paused pending a new Iranian proposal and the completion of negotiations. Separately, Vice President JD Vance scrapped a scheduled visit to Islamabad after Iran conveyed through Pakistan its refusal to participate in the proposed talks. Iran additionally maintained that the Strait of Hormuz would remain closed as long as the U.S. Navy continues intercepting vessels in the region, sustaining a key supply-chain risk factor.
- Macro-economic Signals – Precious metal price action continues to be driven primarily by ceasefire-related headlines and broader liquidity conditions. The ceasefire extension has led markets to interpret the situation as a partial de-escalation, reducing immediate crisis premiums. Additional downward pressure on metals emerged from the Senate confirmation hearing of Federal Reserve Chair nominee Kevin Warsh, whose commitment to institutional independence signaled a potentially hawkish policy posture going forward.
Technical Triggers
- Gold is trading in the range of $4650 (~ Rs 151,500) and $4850 (~Rs 155,000) over the past few days. Either a breakout or breakdown will give a 3-4% directional move.
- Silver is trading in the range of $76 (~ Rs 242,500) and $81 (~Rs 257,000) over the past few days. Either a breakout or breakdown from this band will give a 3-4% price swing.
Support and Resistance
| International Gold Support Level International Gold Resistance Level Domestic Gold Support Level Domestic Gold Resistance Level | : $4600/oz : $5000/oz : Rs 153,000/10 gm : Rs 160,000/10 gm |
| International Silver Support Level International Silver Resistance Level Domestic Silver Support Level Domestic Silver Resistance Level | : $75/oz : $82/oz : Rs 240,000/kg : Rs 260,000/kg |
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