National News
KISNA Diamond and Gold Jewellery Crosses 150 Exclusive Showrooms On Akshaya Tritiya; Sets Sights On 200 By Diwali 2026
- Employs nearly 900 people across its expanding retail network
- Presence across 100+ cities with a strong Tier 2 and Tier 3 market focus
- Integrates community-led initiatives into every store launch
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has crossed the milestone of 150 exclusive showrooms across the country on the auspicious occasion of Akshaya Tritiya, marking a significant step in its retail expansion journey.
With a presence across 100+ cities, KISNA continues to deepen its footprint in Tier 2 and Tier 3 markets, witnessing strong traction in emerging consumption hubs such as Madurai, Gaya, and Azamgarh. As part of its recent expansion, the brand has strengthened its presence across cities, including Fatehpur, Etawah, Lalitpur, Jalandhar, Dehradun, Cuttack, Jehanabad, Budaun, Ambikapur, Burdwan, and Behrampur. The Behrampur showroom, spanning approximately 3,600 sq. ft., is among the largest in its network, reflecting the brand’s expanding retail scale.
The brand’s retail footprint is complemented by a robust distribution ecosystem of over 1,500 shop-in-shop touchpoints, enabling deeper market penetration and wider consumer access across regions. Building on this momentum, KISNA is on track to scale its network to 200 exclusive showrooms by Diwali 2026, with a continued focus on high-potential markets across the country.
Alongside its retail expansion, KISNA continues to integrate community engagement into its growth journey. Each showroom launch is accompanied by initiatives such as blood donation drives, cleanliness drives, tree planting, and food distribution programs. Aligned with its 150-store expansion, the brand has planted 2,500+ trees, conducted cleanliness drives, facilitated 1,800+ units of blood donation, and supported food distribution for 60,000+ individuals.
Commenting on the milestone, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group & KISNA Diamond and Gold Jewellery, said:
“Crossing 150 exclusive showrooms on the occasion of Akshaya Tritiya marks an important milestone in our journey of making natural diamond jewellery more accessible across India. Our expansion is driven by a strong, integrated ecosystem that combines manufacturing excellence with a rapidly scaling retail network. This growth reflects the increasing acceptance of diamonds across emerging markets and reinforces our commitment to reaching a wider consumer base. As we move towards 200 showrooms, we remain focused on responsible expansion and creating long-term value across the ecosystem.”
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, added,
“Our expansion is anchored in Tier 2 and Tier 3 markets, which continue to emerge as key growth drivers for the category. With a design portfolio of over 12,000 styles, we are well-positioned to cater to diverse regional preferences at scale. As we progress towards 200 exclusive showrooms by Diwali 2026, our focus will remain on building a retail network that is both extensive and locally relevant.”
KISNA continues to scale its retail footprint with speed and accessibility, further strengthening its position in India’s evolving diamond and gold jewellery market.
National News
Gold Industry Proposes New Strategy To Cut Imports and Boost Local Economy
Precious Metals Refineries Forum (PMRF) Has Proposed A Two-Track System To Manage Gold More Efficiently
Following Prime Minister Narendra Modi’s call to reduce gold imports and foreign travel, major Indian bullion and jewellery bodies have submitted a new plan to the government and the Reserve Bank of India (RBI). The strategy aims to lower the nation’s trade deficit by tapping into the estimated 30,000 tonnes of gold sitting in Indian households.
This move comes after India’s gold imports jumped 24% to a record $71.9 billion in the 2025-26 financial year, with over 721 tonnes of gold brought into the country.
The New Strategy: Two Separate Systems
The Precious Metals Refineries Forum (PMRF) has proposed a two-track system to manage gold more efficiently:
- For Exporters: Imported gold should be strictly saved for jewellery exporters using one-year Gold Metal Loans (GML).
- For Local Buyers: Domestic demand should be met entirely by recycling household gold. This gold would be collected from citizens, refined locally, and sold back through jewellers and retailers.
Under this plan, people who deposit their idle gold could earn 2% to 2.5% interest, while businesses taking gold loans would pay an interest rate of 3% to 4%.
Fixing Why Past Schemes Failed
Previous government gold schemes failed to gain traction primarily because they left out local jewellers and lacked a proper banking structure. Without a joined-up system, institutions faced high financial risks from changing gold prices.
To fix this, trade bodies are calling for a complete system that includes:
- Direct involvement of trusted local jewellers. The schemes did not take off in the past because jewellers were not part of them. About 10% to 20% of family gold is held as bars or coins.
- Strong bank backing and secure storage vaults across the country.
- Tax incentives, such as removing the 3% GST loss when physical gold is converted into Electronic Gold Receipts (EGR), and offering income tax relief on the interest earned.
Industry Support
Industry experts say a smooth system is already possible. Collection and purity testing centres have confirmed that collected household gold can be processed within 48 hours and safely moved to secure, bank-approved vaults.
Representatives from the Indian Bullion and Jewellers Association (IBJA) recently held discussions with RBI officials to fast-track these changes.
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