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KISNA Diamond and Gold Jewellery Crosses 150 Exclusive Showrooms On Akshaya Tritiya; Sets Sights On 200 By Diwali 2026

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KISNA jewelry storefront with red drapes, celebration text 'Thank You India' and '150 Showrooms Strong' above a lit showroom interior.

  • Employs nearly 900 people across its expanding retail network
  • Presence across 100+ cities with a strong Tier 2 and Tier 3 market focus
  • Integrates community-led initiatives into every store launch

KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has crossed the milestone of 150 exclusive showrooms across the country on the auspicious occasion of Akshaya Tritiya, marking a significant step in its retail expansion journey.

With a presence across 100+ cities, KISNA continues to deepen its footprint in Tier 2 and Tier 3 markets, witnessing strong traction in emerging consumption hubs such as Madurai, Gaya, and Azamgarh. As part of its recent expansion, the brand has strengthened its presence across cities, including Fatehpur, Etawah, Lalitpur, Jalandhar, Dehradun, Cuttack, Jehanabad, Budaun, Ambikapur, Burdwan, and Behrampur. The Behrampur showroom, spanning approximately 3,600 sq. ft., is among the largest in its network, reflecting the brand’s expanding retail scale.

The brand’s retail footprint is complemented by a robust distribution ecosystem of over 1,500 shop-in-shop touchpoints, enabling deeper market penetration and wider consumer access across regions. Building on this momentum, KISNA is on track to scale its network to 200 exclusive showrooms by Diwali 2026, with a continued focus on high-potential markets across the country.

Alongside its retail expansion, KISNA continues to integrate community engagement into its growth journey. Each showroom launch is accompanied by initiatives such as blood donation drives, cleanliness drives, tree planting, and food distribution programs. Aligned with its 150-store expansion, the brand has planted 2,500+ trees, conducted cleanliness drives, facilitated 1,800+ units of blood donation, and supported food distribution for 60,000+ individuals.

Commenting on the milestone, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group & KISNA Diamond and Gold Jewellery, said:

“Crossing 150 exclusive showrooms on the occasion of Akshaya Tritiya marks an important milestone in our journey of making natural diamond jewellery more accessible across India. Our expansion is driven by a strong, integrated ecosystem that combines manufacturing excellence with a rapidly scaling retail network. This growth reflects the increasing acceptance of diamonds across emerging markets and reinforces our commitment to reaching a wider consumer base. As we move towards 200 showrooms, we remain focused on responsible expansion and creating long-term value across the ecosystem.”

Parag Shah, CEO, KISNA Diamond and Gold Jewellery, added,

“Our expansion is anchored in Tier 2 and Tier 3 markets, which continue to emerge as key growth drivers for the category. With a design portfolio of over 12,000 styles, we are well-positioned to cater to diverse regional preferences at scale. As we progress towards 200 exclusive showrooms by Diwali 2026, our focus will remain on building a retail network that is both extensive and locally relevant.”

KISNA continues to scale its retail footprint with speed and accessibility, further strengthening its position in India’s evolving diamond and gold jewellery market.

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Jewellery Manufacturers Seek Tax Relief As Rising Gold Prices Inflate Inventory Valuations

Higher Gold Prices Sustained Turnover Value, But Jewellery Volumes Declined As Consumers Adjusted To Costlier Purchases.

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Jewellery manufacturers in Coimbatore have submitted a representation to the Government of India seeking a review of the existing methodology for valuation of gold inventory for income tax purposes, citing significant financial pressures arising from the sharp increase in gold prices.

According to industry representatives, the closing stock value of gold held by jewellery manufacturers and retailers is currently determined on the basis of the weighted average cost of inventory available at the end of the financial year. The sector has highlighted that gold prices witnessed an increase of approximately 65 per cent between March 2025 and March 2026, resulting in a substantial rise in the book value of inventory.

Industry stakeholders have stated that while the monetary value of sales turnover may have remained comparable to the previous year due to higher gold prices, the actual quantity of jewellery sold has declined as consumers adjust to elevated price levels. Consequently, manufacturers contend that the appreciation in inventory value is being reflected in taxable income despite the absence of corresponding realised sales and cash flows.

The industry has further represented that maintaining adequate gold inventory is essential for meeting consumer demand for a wide range of designs and product categories. As a result, manufacturers are unable to significantly reduce stock holdings without affecting business operations and market competitiveness.

Particular concern has been expressed by micro and small-scale jewellery manufacturers, who report increased working capital requirements and liquidity constraints arising from taxation linked to inventory appreciation. Industry associations have requested that the Government examine alternative valuation or taxation mechanisms that more accurately reflect realised business income and cash generation.

The representation seeks consideration of suitable policy measures to address the financial impact of inventory value appreciation on jewellery manufacturers while ensuring continued compliance with taxation requirements and supporting the sustainability of the sector. Hence, the government should take separate statement of the gold stock with the manufacturers every year. It should collect advance tax based on the sales.

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