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Silver delivers strong results for U.S. Jewellers Silver Institute survey

 Shifting consumer values and economic headwinds drive transformation

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Arecent survey by the The Silver Institute shows that silver jewelry is a real winner in the US retail market. It’s not just selling well, but it’s also making more money for retailers than other precious metals like gold or platinum. The survey, which talked to US jewelry stores found that silver jewelry sales are growing strongly. This means more people are buying silver necklaces, bracelets, rings, and earrings. The survey was conducted online by The Jewelers Collective for the Silver Institute between February 11 and March 28, 2025. 

Michael DiRienzo, President and CEO of the Silver Institute, commented on the findings: “Silver jewellery offers the consumer many options at a price point that is friendly to the wallet. Interest in big and bold silver jewellery with increasingly stylish designs is leading many consumers to choose silver jewellery.” 

Key findings from the survey:

 • Silver jewellery delivered the best-maintained margins – a whopping 61%, compared to 5% from gold jewellery -among precious metals, especially during the holiday season. 

• 53% of US jewellery retailers reported increased silver jewellery sales in 2024, up from 2022.

•71% of retailers expanded their silver jewellery inventory by an average of 15% in 2024, a 10% increase over 2022. 

• Silver jewellery accounted for 31% of unit volume in overall jewellery sales in 2024, up from 28% in 2022.

 • Average store growth for silver jewellery sales was 20% in 2024, compared to 14% in 2022. 

• Primary buyers are aged 20-40, followed by 41-50; female self-purchase is the strongest sales driver. • 83% of retailers consider silver jewellery essential to their business.

 • 92% of retailers are optimistic about continued growth in silver jewellery sales over the next several years, up from 88% in 2022.

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JB Insights

Women Leaders Driving the Luxury Renaissance

How Female Leaders Are Redefining the Future of Luxury Watches & Jewellery. A powerful new era emerges as top global maisons embrace female leadership, reshaping strategy, creativity, and the future of billion-dollar luxury empires.

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For decades, the world of fine jewellery and luxury watchmaking has dazzled with feminine allure—yet the boardrooms steering these global luxury giants remained largely dominated by men. While women have always been the heart of the industry as consumers, muses, and creative inspirations. Today, that narrative is being rewritten.

Across the globe, luxury watch and jewellery houses are witnessing a historic shift: women are increasingly taking centre stage as CEOs, artistic directors, and decision-makers, steering strategy and shaping the future of some of the world’s most iconic brands. This rise of female leadership is not just a symbolic change—it’s redefining the creative and commercial landscape of the luxury sector.

A Spotlight on Powerful Women Shaping the Industry

Here are some of the remarkable women redefining the luxury frontier:

Caroline Scheufele, Co-President & Artistic Director, Chopard

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The creative force behind some of Chopard’s most iconic collections, Caroline Scheufele blends heritage with modernity, championing craftsmanship and sustainability.

Ilaria Resta, CEO, Audemars Piguet

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With her dynamic leadership and consumer-centric vision, Ilaria Resta is guiding the watchmaking powerhouse into a new era of relevance and cultural presence.

Catherine Rénier, CEO, Van Cleef & Arpels

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Known for her strategic elegance, Catherine Rénier is strengthening the maison’s identity through poetic storytelling and exceptional artistry.

Laura Burdese, Deputy CEO, Bvlgari

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Laura Burdese
plays a pivotal role in steering Bvlgari’s global expansion, bringing a strategic, bold approach to one of the most recognisable luxury brands.

Sabina Belli, CEO, Pomellato

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A champion of women empowerment, Sabina Belli is credited with elevating Pomellato’s identity as a modern, fashion-forward jewellery brand with deep Milanese roots.

Hélène Poulit-Duquesne, CEO, Boucheron

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Her leadership has pushed Boucheron into an exciting contemporary phase, blending innovation with emotional storytelling and bold design.

A Shift That Goes Beyond Leadership

This rise of women in top leadership roles is influencing every facet of the luxury jewellery ecosystem:

  • Design philosophies are evolving with deeper emotional narratives, inclusivity, and modern cultural relevance.
  • Brand strategies increasingly reflect values like sustainability, authenticity, and empowerment.
  • Consumer engagement is becoming more experiential, storytelling-driven, and globally attuned.

These executives are not simply filling leadership positions—they are reshaping the definition of luxury itself.

The New Blueprint for the Future

The ascent of female leaders marks a pivotal moment for an industry long shaped by tradition. Their vision is ushering in a new era where creativity meets strategic innovation, and where luxury houses embrace contemporary values without compromising on heritage.

The future of luxury watches and jewellery is being rewritten—and women are holding the pen.

As global maisons continue to embrace this transformation, one thing is certain: the industry is entering its most exciting chapter yet, driven by the creativity, clarity, and leadership of exceptional women at the helm.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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