Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has been recognized as a “Visionary Vendor Partner” by INDRIYA, the fine jewellery brand of the Aditya Birla Group. The recognition underscores Shringar’s role as a long-term, strategic manufacturing partner aligned with Indriya Jewels’ vision for innovation-led growth and category excellence.

This acknowledgement highlights Shringar House of Mangalsutra Limited’s leadership in design innovation, scalable manufacturing, quality excellence and deep expertise in the mangalsutra segment. It positions the company as a strategic and forward-looking partner for one of India’s most respected corporate jewellery brands.

The Visionary Vendor Partner status recognises partners that are closely aligned with Indriya Jewels’ long-term vision and strategic priorities. It is awarded to those partners who consistently drive innovation, ensure dependable supply chains and uphold the highest standards of ethical and operational excellence.

Commenting on the recognition, Chetan Thadeshwar, Chairman, Shringar House of Mangalsutra Limited, said: “This recognition from INDRIYA, a fine jewellery brand of the Aditya Birla Group, is a meaningful validation of our focused approach to the mangalsutra category. Being named a Visionary Vendor Partner reinforces our belief that deep specialisation, innovation, and manufacturing excellence are essential to building long-term, value-driven partnerships with leading corporate jewellery brands.”

With decades of experience in making mangalsutras, Shringar House of Mangalsutra Limited has been a major force in developing the category through lightweight designs, modern aesthetics, and efficient production processes. The company collaborates with top jewellery retailers and corporate jewellery brands to enhance the importance of mangalsutras in both wedding and everyday wear markets.