JB Insights
Shringar House of Mangalsutra Limited recognised as “Visionary Vendor Partner” by INDRIYA (Aditya Birla Group)
Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has been recognized as a “Visionary Vendor Partner” by INDRIYA, the fine jewellery brand of the Aditya Birla Group. The recognition underscores Shringar’s role as a long-term, strategic manufacturing partner aligned with Indriya Jewels’ vision for innovation-led growth and category excellence.
This acknowledgement highlights Shringar House of Mangalsutra Limited’s leadership in design innovation, scalable manufacturing, quality excellence and deep expertise in the mangalsutra segment. It positions the company as a strategic and forward-looking partner for one of India’s most respected corporate jewellery brands.
The Visionary Vendor Partner status recognises partners that are closely aligned with Indriya Jewels’ long-term vision and strategic priorities. It is awarded to those partners who consistently drive innovation, ensure dependable supply chains and uphold the highest standards of ethical and operational excellence.
Commenting on the recognition, Chetan Thadeshwar, Chairman, Shringar House of Mangalsutra Limited, said: “This recognition from INDRIYA, a fine jewellery brand of the Aditya Birla Group, is a meaningful validation of our focused approach to the mangalsutra category. Being named a Visionary Vendor Partner reinforces our belief that deep specialisation, innovation, and manufacturing excellence are essential to building long-term, value-driven partnerships with leading corporate jewellery brands.”
With decades of experience in making mangalsutras, Shringar House of Mangalsutra Limited has been a major force in developing the category through lightweight designs, modern aesthetics, and efficient production processes. The company collaborates with top jewellery retailers and corporate jewellery brands to enhance the importance of mangalsutras in both wedding and everyday wear markets.
JB Insights
India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports
With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.
India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.
Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.
The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.
According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.
Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.
The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.
Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.
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