JB Insights
Shringar House of Mangalsutra Limited recognised as “Visionary Vendor Partner” by INDRIYA (Aditya Birla Group)
Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has been recognized as a “Visionary Vendor Partner” by INDRIYA, the fine jewellery brand of the Aditya Birla Group. The recognition underscores Shringar’s role as a long-term, strategic manufacturing partner aligned with Indriya Jewels’ vision for innovation-led growth and category excellence.
This acknowledgement highlights Shringar House of Mangalsutra Limited’s leadership in design innovation, scalable manufacturing, quality excellence and deep expertise in the mangalsutra segment. It positions the company as a strategic and forward-looking partner for one of India’s most respected corporate jewellery brands.
The Visionary Vendor Partner status recognises partners that are closely aligned with Indriya Jewels’ long-term vision and strategic priorities. It is awarded to those partners who consistently drive innovation, ensure dependable supply chains and uphold the highest standards of ethical and operational excellence.

Commenting on the recognition, Chetan Thadeshwar, Chairman, Shringar House of Mangalsutra Limited, said: “This recognition from INDRIYA, a fine jewellery brand of the Aditya Birla Group, is a meaningful validation of our focused approach to the mangalsutra category. Being named a Visionary Vendor Partner reinforces our belief that deep specialisation, innovation, and manufacturing excellence are essential to building long-term, value-driven partnerships with leading corporate jewellery brands.”
With decades of experience in making mangalsutras, Shringar House of Mangalsutra Limited has been a major force in developing the category through lightweight designs, modern aesthetics, and efficient production processes. The company collaborates with top jewellery retailers and corporate jewellery brands to enhance the importance of mangalsutras in both wedding and everyday wear markets.
JB Insights
Jewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement
Crystal embellishments, sculptural silhouettes and gemstone-inspired details are redefining luxury eyewear as collectible fashion accessories.
Jewellery-inspired eyewear is emerging as one of fashion’s biggest trends, with luxury sunglasses becoming statement accessories that go far beyond sun protection. Designed with crystal embellishments, sculptural silhouettes and jewellery-inspired detailing, these pieces are transforming everyday looks into standout style statements.
From weddings and brunches to holidays, race days and special occasions, statement eyewear is becoming an essential fashion investment. More than just accessories, these designs are meant to spark conversations, complement personal style and elevate any outfit.


Among the standout names driving this trend is Gentle Monster, whose Bijou De 02 from its 2025 Jewelry Collection features an oval silver-metal frame inspired by precious jewellery. The collection reimagines eyewear as wearable jewellery with intricate structural detailing, making each piece both a fashion accessory and a design object.

Swarovski continues to elevate crystal-studded eyewear with its Mask Shape SK7024, inspired by the brand’s Hyperbola jewellery family. The wraparound design incorporates flowing silver-tone curves adorned with round- and square-cut crystals, reflecting Swarovski’s signature approach to crystal craftsmanship.

Indian designer Bhavya Ramesh brings handcrafted artistry into eyewear with the Hysteria Sunglasses, featuring sterling silver, tribal-inspired metalwork, brass ghungroos and intricate handcrafted detailing by Jaipur artisans. The design celebrates India’s jewellery-making traditions while offering a bold contemporary aesthetic.


Hellcat Eyewear’s Red Hand Sunglasses embrace the growing trend of sculptural, jewellery-inspired frames with bold artistic detailing, reflecting fashion’s shift towards statement eyewear that doubles as wearable art.
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