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Shringar House of Mangalsutra Limited recognised as “Visionary Vendor Partner” by INDRIYA (Aditya Birla Group)

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Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has been recognized as a “Visionary Vendor Partner” by INDRIYA, the fine jewellery brand of the Aditya Birla Group. The recognition underscores Shringar’s role as a long-term, strategic manufacturing partner aligned with Indriya Jewels’ vision for innovation-led growth and category excellence.

This acknowledgement highlights Shringar House of Mangalsutra Limited’s leadership in design innovation, scalable manufacturing, quality excellence and deep expertise in the mangalsutra segment. It positions the company as a strategic and forward-looking partner for one of India’s most respected corporate jewellery brands.

The Visionary Vendor Partner status recognises partners that are closely aligned with Indriya Jewels’ long-term vision and strategic priorities. It is awarded to those partners who consistently drive innovation, ensure dependable supply chains and uphold the highest standards of ethical and operational excellence.

Commenting on the recognition, Chetan Thadeshwar, Chairman, Shringar House of Mangalsutra Limited, said: “This recognition from INDRIYA, a fine jewellery brand of the Aditya Birla Group, is a meaningful validation of our focused approach to the mangalsutra category. Being named a Visionary Vendor Partner reinforces our belief that deep specialisation, innovation, and manufacturing excellence are essential to building long-term, value-driven partnerships with leading corporate jewellery brands.”

With decades of experience in making mangalsutras, Shringar House of Mangalsutra Limited has been a major force in developing the category through lightweight designs, modern aesthetics, and efficient production processes. The company collaborates with top jewellery retailers and corporate jewellery brands to enhance the importance of mangalsutras in both wedding and everyday wear markets.

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National News

Jewellery That Honors Her Journey: Celebrating Women’s Day with Kalyan Jewellers

A curated Women’s Day edit by Kalyan Jewellers brings together bold diamond statements and heritage-inspired gold designs that celebrate women’s strength, individuality, and personal milestones.

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This Women’s Day, celebrate women who lead with strength, ambition, and unmistakable individuality. Curated by Kalyan Jewellers, this jewellery edit brings together bold diamond statements and heritage-inspired gold designs that reflect confidence, resilience, and self-assured elegance. Each piece is more than adornment it’s a tribute to her journey, her choices, and the power she wears with pride.

The Heritage Bloom Gold Pendant

A beautifully sculpted floral pendant in luminous yellow gold, enhanced with refined dual-tone detailing. Its layered petal form evokes growth, resilience, and enduring grace an ode to traditions that evolve with time. Thoughtfully crafted for versatility, this piece moves effortlessly from everyday elegance to meaningful occasions, making it perfect for the woman who cherishes her roots while confidently carving her own journey forward.

The Duality Grace Drop Necklace

A sleek, contemporary drop pendant crafted in warm rose gold, this design brings together the subtle glow of pearls and the refined sparkle of diamonds in a striking vertical silhouette. The diamond-accented bar flows seamlessly into a luminous pearl drop, creating a poised balance between softness and strength. Its elongated form flatters the neckline while retaining a clean, minimalist appeal making it equally suited for polished workwear and effortless evening looks. Representing harmony between grace and confidence, this necklace is designed for the woman who carries both with ease.

The Empowered Band Diamond Ring

A striking geometric ring crafted in luminous yellow gold, this design features a layered arrangement of diamonds set within a sculptural frame. The structured silhouette and clean lines lend it a bold, contemporary edge, while the clustered diamonds add depth and radiant brilliance. Designed to make a statement without overwhelming, this ring embodies confidence, resilience, and modern femininity perfect for women who lead with purpose, whether in everyday power dressing or standout occasions.

The Everyday Brilliance Diamond Tennis Bracelet

A continuous line of radiant diamonds set in yellow gold, this timeless tennis bracelet embodies understated luxury and enduring strength. Each precisely set stone creates a fluid rhythm of light, resting effortlessly on the wrist with refined elegance. Designed for seamless day-to-evening wear, it adds just the right touch of sparkle without ever overpowering the look. A symbol of quiet confidence and everyday victories, this piece celebrates the grace and resilience with which she moves through every role she owns.

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