National News
Gold, silver prices on MCX see minor pullback
Gold and silver prices on the Multi Commodity Exchange (MCX) experienced a minor pullback today, reflecting investor caution amid global economic signals. Lower-than-expected US inflation data has influenced gold’s safe-haven appeal, while a strengthening dollar reduces the attractiveness of precious metals.
MCX gold February contracts traded lower around Rs 1,34,619 per 10 grams, Silver March contracts fell 0.47% to Rs 2,06,451 per kg, amid profit booking after prior gains. Spot prices showed similar trends, with 24K gold at approximately Rs 1,33,770-1,34,480 per 10 grams and silver at Rs 2,09,000 per kg.
The current price correction in precious metals can be traced to two interconnected developments in the global financial landscape:
US Inflation Data Impact: Recent inflation figures from the United States came in below market expectations, creating a nuanced scenario for gold prices. While lower inflation typically supports economic stability, it has paradoxically diminished gold’s appeal as a safe-haven asset in the immediate term. The data suggests that inflationary pressures may be moderating faster than anticipated, reducing the urgency for investors to seek protection in traditional hedges against rising prices.
Dollar Strength: The US dollar has strengthened against a basket of global currencies, creating headwinds for dollar-denominated commodities like gold and silver. A robust dollar makes precious metals more expensive for holders of other currencies, thereby dampening international demand and exerting downward pressure on prices. This inverse relationship between the dollar and precious metals continues to be a dominant force in current market dynamics.
The modest nature of today’s decline suggests that investors are adopting a wait-and-watch approach rather than engaging in aggressive selling. The profit-booking in silver, following recent gains, indicates that market participants are locking in returns while reassessing the near-term outlook for precious metals. This cautious positioning reflects the broader uncertainty surrounding monetary policy directions, geopolitical developments, and economic growth trajectories across major economies.
As markets navigate this period of recalibration, attention will remain focused on upcoming economic data releases, central bank communications, and dollar movements. While the current pullback represents a pause in the precious metals rally, the fundamental drivers of long-term demand—including economic uncertainty, inflation concerns, and portfolio diversification needs—remain intact. Traders and investors would be well-advised to monitor these evolving conditions closely as they position themselves for the year ahead.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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