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Shringar House of Mangalsutra Limited launches coffee table book – THE STORY OF MANGALSUTRA

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2 months ago

September 26, 2025

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Shringar House of Mangalsutra Limited, India’s leading gold jewellery manufacturer and a pioneer in mangalsutra craftsmanship, proudly announced the launch of its much-awaited coffee table book – THE STORY OF MANGALSUTRA. This exclusive publication chronicles the inspiring journey of Chetan Thadeshwar, Chairman of Shringar House of Mangalsutra Limited, whose vision, resilience, and leadership transformed a family-run enterprise into India’s leading name in mangalsutra manufacturing. The book beautifully captures the evolution of Shringar House of Mangalsutra — from its humble beginnings to becoming a symbol of trust, innovation, and cultural heritage in the jewellery industry.

Unveiled in the presence of jewellery industry stalwarts, dignitaries, and well-wishers at the Shringar Night – Brilliance & Bonds celebration, the launch of THE STORY OF MANGALSUTRA marked a landmark occasion for the company and the industry.

Speaking at the launch, Chetan Thadeshwar said: “This book is not just about our journey, but a tribute to the people, artisans, and partners who shaped Shringar House of Mangalsutra into what it is today. Our vision has always been to uphold the cultural significance of the mangalsutra while making it relevant for every generation. This coffee table book is a celebration of that legacy and our continued promise to innovate and inspire.”

Viraj Thadeshwar, CEO and elder son of Mr. Chetan Thadeshwar, added: “Carrying forward my father’s vision is both an honor and a responsibility. Shringar House of Mangalsutra stands today as a global benchmark for excellence, and with this book, we are not only documenting a legacy but also setting the foundation for future generations. Our mission is to take the mangalsutra beyond borders, while staying rooted in its cultural essence.”

Balraj Thadeshwar, COO and younger son of Mr. Chetan Thadeshwar, further emphasized: “This book is a reflection of the values we hold close — craftsmanship, trust, and innovation. As we grow, my focus remains on strengthening operations, empowering artisans, and ensuring that every mangalsutra we create carries the soul of tradition with the spirit of modern design. This milestone inspires us to continue striving for excellence.”

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VBJ SINCE 1900 Fiesting Over 2000 Unique Jhumka Designs

VBJ Since 1900 celebrates India’s timeless love for jhumkas with its grand Jhumka Festival, showcasing over 2,000 exquisite designs that blend heritage craftsmanship with modern elegance, extending the celebration through December.

Published

21 hours ago

November 10, 2025

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VBJ Since 1900 (Vummidi Bangaru Jewellers) India’s most trusted heirloom jewellery brand continues to captivate jewellery connoisseurs with its Jhumka Festival – the flavour of the season giving patrons a further chance to experience the timeless charm reimagined for today’s generation.

The Jhumka Festival celebrates India’s enduring love for the iconic earrings. Featuring over 2,000 unique designs across the categories, gold, silver, diamond and platinum capturing the intricate artistry and timeless craftsmanship. Blending filigree, temple-inspired motifs and modern silhouettes, each piece is a symphony of creating balance between heritage and contemporary elegance.

Speaking about the festival, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “For 125 years, VBJ has honoured India’s jewellery traditions while evolving with changing times. This festival elevates the jhumka from a staple to a hero piece – crafted for movement, identity, and expression.”

Jithendra Vummidi, Managing Partner, VBJ Since 1900, added, “A jhumka is more than an ornament – it holds memory, character, and emotion. With this festival, we celebrate a form that resonates across generations, offering timelessness with relevance.”

As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was meticulously researched and identified by the VBJ team before being installed beside the Speaker’s chair in India’s new Parliament building. Much like the Sengol, the Jhumka Festival stands as a reflection of VBJ’s continuing mission to honour legacy through artistry and celebrate the stories that shape India’s cultural heritage.

During the festive season of Golu and Diwali last month, VBJ witnessed an overwhelming response to its Jhumka Festival – as customers embraced unique designs that seamlessly blend heritage with contemporary charm. Extending the festival till the mid of December is VBJ’s way of celebrating that continued love and demand. Building on this festive momentum, VBJ also showcased the Jhumka’s at Ignition,held at the ITC Grand Chola.

Through the Jhumka Festival, VBJ Since 1900 celebrates heritage and innovation. The collection, available at VBJ stores in Anna Salai and Anna Nagar as well as online, offers select customisation – continuing the brand’s legacy of timeless elegance and bespoke service.