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Irasva Unveils ‘Rüh’: A Soulful Bridal Collection Inspired by Pichwai Art

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Luxury diamond jewellery house Irasva has launched Rüh, its newest bridal capsule collection that draws deep inspiration from Pichwai art — the 400-year-old sacred painting tradition originating in Nathdwara, Rajasthan. Designed to reimagine bridal jewellery as wearable heirlooms, Rüh reflects a soulful blend of heritage, symbolism, and modern aesthetics.

Staying true to Irasva’s ethos of merging contemporary design with Indian heritage, Rüh transforms sacred motifs and spiritual symbolism into fine jewellery crafted not only for the bride but also for her mother, sisters, and bridesmaids. Each piece is meticulously hand-painted by skilled artisans using miniature brush techniques — a tribute to the intricate artistry of Pichwai paintings.

The collection incorporates symbolic elements such as:

  • Lotus blooms – representing purity and spiritual awakening,
  • Tree branches – symbolising rootedness and personal growth, and
  • A deep cosmic blue backdrop – evoking the divine connection to Lord Krishna.

These motifs aren’t just decorative; they embody the emotional and spiritual essence of the Indian bridal journey, making Rüh a deeply meaningful offering for modern women seeking more than just adornment.

“The Rüh Collection is a tribute to the soul of Indian heritage — delicate yet powerful, intricate yet intentional. Inspired by the Pichwai art technique, each piece draws from sacred motifs like the lotus and the kadamba tree — symbols of purity, growth, and divine connection. Rüh is not just adornment, it is the soul made visible,” said Leshna Shah, Founder & Creative Director of Irasva.

Rüh is part of Irasva’s broader bridal portfolio, which also includes:

  • Amara – classic silhouettes symbolising eternal love,
  • Polki – evoking the regal splendour of the Mughal era, and
  • Diamond Bridal Jewellery – reflecting modern elegance with timeless appeal.

With this launch, Irasva once again demonstrates its commitment to reviving Indian heritage through thoughtful, design-forward innovation. Rüh positions jewellery not just as a fashion or ceremonial element, but as a powerful emotional expression and legacy — jewellery that begins its story on a bride’s special day and continues through a lifetime of cherished moments.

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Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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