National News
Shringar House of Mangalsutra Limited IPO open from September 10-12, 2025
Price band fixed at Rs. 155/- to Rs/165/-
The Initial Public Offering (“IPO” or “Offer”) of the Shringar House of Mangalsutra Limited will open on Wednesday, September 10, 2025, for subscription and close on Friday, eptember 12, 2025. Investors can bid for a minimum of 90 Equity Shares and in multiples of 90 Equity Shares thereafter. The IPO is entirely a fresh issue of shares up to 2,43,00,000 equity shares with no offer for sale component. Shringar House of Mangalsutra Limited has fixed the price band of Rs. 155/- to Rs. 165/- per Equity Share of face value Rs. 10/- each for its maiden initial public offer. Minimum Bid Lot is 90 Equity Shares and in multiples of 90 Equity Shares thereafter.
Incorporated in the year 2009, Shringar House of Mangalsutra is engaged in designing, manufacturing, and marketing a diverse range of Mangalsutras crafted in 18k and 22k gold. The company primarily serves its business-to-business (B2B) clients and holds approximately 6% of the organized Mangalsutra market in India as of CY23, according to a CareEdge Report.Shringar House of Mangalsutra caters to a wide array of clients, including Corporate Clients, wholesale Jewellers, and retailers across 24 states and 4 union territories in India.

Shringar House of Mangalsutra caters to a wide array of clients, including Corporate Clients, wholesale Jewellers, and retailers across 24 states and 4 union territories in India. Beyond its domestic market, the company has expanded its presence internationally, serving clients in the UK, New Zealand, the UAE, the USA, and the Republic of Fiji. Its marquee Corporate Clients include Malabar Gold Limited, Titan Company Limited, GRT Jewellers India Private Limited, Reliance Retail Limited, Novel Jewels Limited (Aditya Birla Group), Joyalukkas India Limited, and international names like Goldbox Enterprises Limited (UK), Sona Sansaar Limited (New Zealand), and Damas Jewellery LLC (UAE). As on March 31, 2025, the company served 34 corporate clients, 1089 wholesalers, and 81 retailers.
In addition to its core business, Shringar House of Mangalsutra extends its expertise by manufacturing and supplying Mangalsutras on a job-work basis for its corporate clientele. This vertical has been steadily growing, as reflected in the company’s bullion processing volumes. During Fiscals 2025, 2024, and 2023, the company successfully processed 1,320.72 kgs, 1,221.19 kgs, and 870.26 kgs of bullion, respectively, into Mangalsutras—demonstrating both scalability and consistency in meeting bulk orders.

The company boasts an extensive and well-diversified product portfolio, comprising over 15 distinctive collections and more than 10,000 active SKUs. These offerings span across a wide spectrum of customer needs—ranging from designs for special occasions such as weddings, festivals, and anniversaries to lightweight pieces for daily wear. The collections include antique, bridal, traditional, contemporary, and Indo-western styles, enabling the brand to appeal to women across different age groups, lifestyle preferences, and purchasing capacities.
A key strength of Shringar House of Mangalsutra lies in its strong design and craftsmanship ecosystem. As of June 30, 2025, the company employed a dedicated in-house design team of 22 full-time professionals. This team is responsible for conceptualizing and developing innovative designs aligned with the latest fashion trends, evolving consumer preferences, and the diverse demographic landscape. Complementing the design team is a skilled workforce of 166 in-house Karigars (artisans), whose craftsmanship ensures precision and quality in every piece. Additionally, the company collaborates with a wider network of third-party Karigars, enabling it to efficiently scale production and meet rising demand while maintaining its hallmark of design excellence and authenticity.
National News
Kushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
The New Collection Features Real-Life Professionals and Offers 92.5 BIS Hallmarked Sterling Silver and 18K Gold-Plated Jewellery, Designed To Complement Modern Workwear Across Every Profession and Personal Style.
Meetings, coffee runs, client presentations, brainstorming sessions, and after-work plans—every part of a working woman’s day deserves jewellery that keeps up. Celebrating the many hats women wear, Kushals Fashion Jewellery, India’s leading fashion jewellery brand, introduces ‘9 to Shine’, its latest Workwear Jewellery Collection, brought to life by real professionals who wear confidence just as effortlessly as they wear their jewellery.
Rooted in authenticity, the campaign shines a spotlight on women from diverse professions, ranging from entrepreneurs and HR professionals to clinical researchers and beyond. Each brings her own story, style, and personality to the campaign, proving that jewellery isn’t reserved for special occasions—it’s part of how today’s women show up every single day.
Created for women whose workwear reflects their mood each day, the ‘9 to Shine’ collection celebrates the many ways jewellery is worn today. Some days call for a sharp power suit, others for ethnic wear, co-ords, or a pair of casual denims. Whatever the day or dress code, the collection offers jewellery thoughtfully curated to complement every office look, mood, and personal style.
Featuring minimal layered necklaces, sleek chains and pendants, tennis bracelets, finger rings, pearl earrings, contemporary kadas, and antique-inspired earrings with a modern twist, each piece is thoughtfully designed to elevate an outfit without overpowering it. Crafted in 92.5 BIS hallmarked sterling silver and 18K gold-plated fashion jewellery, the collection combines premium craftsmanship with a lightweight, comfortable fit, making it ideal for women who seamlessly transition from work to after-hours plans.
Commenting on the launch, Manish Gulechha, CEO & Co-Founder, Kushals Fashion Jewellery, said:

“Workwear today isn’t defined by a single look. With ‘9 to Shine’, we’ve thoughtfully curated a collection that complements ethnic, western, formal, and casual office wear, making it easy for women to find jewellery that suits their personal style and every kind of workday.”
With ‘9 to Shine’, Kushals celebrates the women who bring confidence, ambition, and individuality to everything they do. Designed for every pitch, every promotion, every coffee break, every commute, and every small win along the way, the jewellery is crafted to move effortlessly with them, adding a touch of style and confidence to every workday.
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