National News
Shringar House of Mangalsutra Limited IPO open from September 10-12, 2025
Price band fixed at Rs. 155/- to Rs/165/-
The Initial Public Offering (“IPO” or “Offer”) of the Shringar House of Mangalsutra Limited will open on Wednesday, September 10, 2025, for subscription and close on Friday, eptember 12, 2025. Investors can bid for a minimum of 90 Equity Shares and in multiples of 90 Equity Shares thereafter. The IPO is entirely a fresh issue of shares up to 2,43,00,000 equity shares with no offer for sale component. Shringar House of Mangalsutra Limited has fixed the price band of Rs. 155/- to Rs. 165/- per Equity Share of face value Rs. 10/- each for its maiden initial public offer. Minimum Bid Lot is 90 Equity Shares and in multiples of 90 Equity Shares thereafter.
Incorporated in the year 2009, Shringar House of Mangalsutra is engaged in designing, manufacturing, and marketing a diverse range of Mangalsutras crafted in 18k and 22k gold. The company primarily serves its business-to-business (B2B) clients and holds approximately 6% of the organized Mangalsutra market in India as of CY23, according to a CareEdge Report.Shringar House of Mangalsutra caters to a wide array of clients, including Corporate Clients, wholesale Jewellers, and retailers across 24 states and 4 union territories in India.

Shringar House of Mangalsutra caters to a wide array of clients, including Corporate Clients, wholesale Jewellers, and retailers across 24 states and 4 union territories in India. Beyond its domestic market, the company has expanded its presence internationally, serving clients in the UK, New Zealand, the UAE, the USA, and the Republic of Fiji. Its marquee Corporate Clients include Malabar Gold Limited, Titan Company Limited, GRT Jewellers India Private Limited, Reliance Retail Limited, Novel Jewels Limited (Aditya Birla Group), Joyalukkas India Limited, and international names like Goldbox Enterprises Limited (UK), Sona Sansaar Limited (New Zealand), and Damas Jewellery LLC (UAE). As on March 31, 2025, the company served 34 corporate clients, 1089 wholesalers, and 81 retailers.
In addition to its core business, Shringar House of Mangalsutra extends its expertise by manufacturing and supplying Mangalsutras on a job-work basis for its corporate clientele. This vertical has been steadily growing, as reflected in the company’s bullion processing volumes. During Fiscals 2025, 2024, and 2023, the company successfully processed 1,320.72 kgs, 1,221.19 kgs, and 870.26 kgs of bullion, respectively, into Mangalsutras—demonstrating both scalability and consistency in meeting bulk orders.

The company boasts an extensive and well-diversified product portfolio, comprising over 15 distinctive collections and more than 10,000 active SKUs. These offerings span across a wide spectrum of customer needs—ranging from designs for special occasions such as weddings, festivals, and anniversaries to lightweight pieces for daily wear. The collections include antique, bridal, traditional, contemporary, and Indo-western styles, enabling the brand to appeal to women across different age groups, lifestyle preferences, and purchasing capacities.
A key strength of Shringar House of Mangalsutra lies in its strong design and craftsmanship ecosystem. As of June 30, 2025, the company employed a dedicated in-house design team of 22 full-time professionals. This team is responsible for conceptualizing and developing innovative designs aligned with the latest fashion trends, evolving consumer preferences, and the diverse demographic landscape. Complementing the design team is a skilled workforce of 166 in-house Karigars (artisans), whose craftsmanship ensures precision and quality in every piece. Additionally, the company collaborates with a wider network of third-party Karigars, enabling it to efficiently scale production and meet rising demand while maintaining its hallmark of design excellence and authenticity.
National News
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
A culturally rooted, insight-led launch that reimagines festive gold buying through storytelling, symbolism, and spiritual relevance.
In a move that blends cultural storytelling with product innovation, Bhima Gold has unveiled its Ashtalakshmi Coin Collection for Akshaya Tritiya – positioning gold not just as a purchase, but as a deeply symbolic expression of prosperity, faith, and intent.
Timed with one of India’s most significant gold-buying occasions, Akshaya Tritiya, the launch reflects a deeper cultural shift in consumer behaviour. While the festival continues to drive strong purchase intent, there is a growing preference for meaningful, purpose-led buying experiences over purely transactional consumption.
Aligned with this evolving mindset, the Ashtalakshmi coin collection has been thoughtfully conceptualised to blend tradition with deeper symbolism. Inspired by the eight sacred forms of Goddess Lakshmi, each coin represents a distinct dimension of prosperity—from wealth and nourishment to courage, knowledge, and continuity.

By bringing together Adi Lakshmi, Dhana Lakshmi, Dhanya Lakshmi, Gaja Lakshmi, Santana Lakshmi, Veera Lakshmi, Vijaya Lakshmi and Vidya Lakshmi, the collection reframes gold coins from being a generic festive purchase to a story-driven, culturally immersive product experience – one that resonates across generations and belief systems.
This launch also aligns with Bhima Gold’s larger centenary narrative of “Together Purever,” which focuses on legacy, shared traditions, and evolving consumer meaning. The collection becomes an extension of that philosophy – reinforcing how heritage brands are reinterpreting tradition for a more aware and emotionally driven consumer.
Customers can pre-book their favourite jewellery by paying just 10% in advance & get their jewellery on Akshaya Tritiya at the lowest rate, which gives customers more flexibility and helps them plan their purchases with greater confidence, especially at a time when gold prices are high.
Akshaya Tritiya has traditionally been associated with intention, belief, and the aspiration for prosperity, extending beyond a purely transactional act of buying gold. The Ashtalakshmi Coin Collection has been conceptualised to reflect this deeper cultural and spiritual significance, with each coin designed to carry a distinct meaning and sense of purpose. The initiative also aligns with evolving consumer preferences, where there is a noticeable shift towards jewellery that offers emotional, cultural, and spiritual resonance in addition to intrinsic value.
With gold prices near record highs and consumer sentiment becoming more considered, Bhima’s Ashtalakshmi Coin Collection signals a broader shift in the category — from price-led promotions to meaning-led engagement, where design, storytelling, and cultural relevance drive both differentiation and demand.
As legacy brands navigate a new era of conscious consumption, Bhima Gold’s latest offering highlights how tradition can be reimagined as experience, making gold buying not just an act of investment, but an expression of identity and belief.
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