National News
Shringar House of Mangalsutra Limited IPO open from September 10-12, 2025
Price band fixed at Rs. 155/- to Rs/165/-
The Initial Public Offering (“IPO” or “Offer”) of the Shringar House of Mangalsutra Limited will open on Wednesday, September 10, 2025, for subscription and close on Friday, eptember 12, 2025. Investors can bid for a minimum of 90 Equity Shares and in multiples of 90 Equity Shares thereafter. The IPO is entirely a fresh issue of shares up to 2,43,00,000 equity shares with no offer for sale component. Shringar House of Mangalsutra Limited has fixed the price band of Rs. 155/- to Rs. 165/- per Equity Share of face value Rs. 10/- each for its maiden initial public offer. Minimum Bid Lot is 90 Equity Shares and in multiples of 90 Equity Shares thereafter.
Incorporated in the year 2009, Shringar House of Mangalsutra is engaged in designing, manufacturing, and marketing a diverse range of Mangalsutras crafted in 18k and 22k gold. The company primarily serves its business-to-business (B2B) clients and holds approximately 6% of the organized Mangalsutra market in India as of CY23, according to a CareEdge Report.Shringar House of Mangalsutra caters to a wide array of clients, including Corporate Clients, wholesale Jewellers, and retailers across 24 states and 4 union territories in India.

Shringar House of Mangalsutra caters to a wide array of clients, including Corporate Clients, wholesale Jewellers, and retailers across 24 states and 4 union territories in India. Beyond its domestic market, the company has expanded its presence internationally, serving clients in the UK, New Zealand, the UAE, the USA, and the Republic of Fiji. Its marquee Corporate Clients include Malabar Gold Limited, Titan Company Limited, GRT Jewellers India Private Limited, Reliance Retail Limited, Novel Jewels Limited (Aditya Birla Group), Joyalukkas India Limited, and international names like Goldbox Enterprises Limited (UK), Sona Sansaar Limited (New Zealand), and Damas Jewellery LLC (UAE). As on March 31, 2025, the company served 34 corporate clients, 1089 wholesalers, and 81 retailers.
In addition to its core business, Shringar House of Mangalsutra extends its expertise by manufacturing and supplying Mangalsutras on a job-work basis for its corporate clientele. This vertical has been steadily growing, as reflected in the company’s bullion processing volumes. During Fiscals 2025, 2024, and 2023, the company successfully processed 1,320.72 kgs, 1,221.19 kgs, and 870.26 kgs of bullion, respectively, into Mangalsutras—demonstrating both scalability and consistency in meeting bulk orders.

The company boasts an extensive and well-diversified product portfolio, comprising over 15 distinctive collections and more than 10,000 active SKUs. These offerings span across a wide spectrum of customer needs—ranging from designs for special occasions such as weddings, festivals, and anniversaries to lightweight pieces for daily wear. The collections include antique, bridal, traditional, contemporary, and Indo-western styles, enabling the brand to appeal to women across different age groups, lifestyle preferences, and purchasing capacities.
A key strength of Shringar House of Mangalsutra lies in its strong design and craftsmanship ecosystem. As of June 30, 2025, the company employed a dedicated in-house design team of 22 full-time professionals. This team is responsible for conceptualizing and developing innovative designs aligned with the latest fashion trends, evolving consumer preferences, and the diverse demographic landscape. Complementing the design team is a skilled workforce of 166 in-house Karigars (artisans), whose craftsmanship ensures precision and quality in every piece. Additionally, the company collaborates with a wider network of third-party Karigars, enabling it to efficiently scale production and meet rising demand while maintaining its hallmark of design excellence and authenticity.
BrandBuzz
Tamannaah Bhatia Unveils “Tamannaah Fine Jewellery” Label Rooted in Everyday Elegance
The actress steps into entrepreneurship with Tamannaah Fine Jewellery, a modern fine jewellery line designed for comfort, versatility, and effortless day-to-night wear.
Actress Tamannaah Bhatia has entered the fine jewellery space with the launch of her own label, Tamannaah Fine Jewellery, marking a new chapter in her creative journey. Known for her strong screen presence and distinctive personal style, Tamannaah brings her off-screen fashion philosophy to life through a collection that champions modern minimalism, wearability, and quiet luxury.

Launched through a sleek, fashion-forward digital film, the brand signals a shift away from occasion-centric jewellery towards pieces designed for real, everyday movement. Rooted in the idea of “modern better basics”, the collection focuses on elevated essentials that strike a balance between casual sophistication and understated glamour.
The debut line features a thoughtfully curated mix of contemporary mangalsutras, solid gold hoops, piercing-friendly designs, bold chains, and diamond-studded statement pieces. Crafted in gold and diamonds, the jewellery is designed to transition seamlessly from workdays to evenings out—without compromising on comfort or style.

What sets Tamannaah Fine Jewellery apart is its strong emphasis on wearability. Each piece is designed to move with the wearer, blending effortlessly into daily routines—be it an early morning meeting, a personal moment, or a celebratory dinner. With clean lines, neutral aesthetics, and timeless appeal, the designs are easy to style across outfits, moods, and moments.
By steering clear of fleeting trends and seasonal cycles, the brand positions itself as a destination for everyday fine jewellery that feels personal, powerful, and enduring—a reflection of Tamannaah Bhatia herself.
With this launch, Tamannaah Fine Jewellery redefines what fine jewellery looks like today: modern, versatile, and made to be lived in.
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