National News
Shringar House of Mangalsutra Limited IPO open from September 10-12, 2025
Price band fixed at Rs. 155/- to Rs/165/-
The Initial Public Offering (“IPO” or “Offer”) of the Shringar House of Mangalsutra Limited will open on Wednesday, September 10, 2025, for subscription and close on Friday, eptember 12, 2025. Investors can bid for a minimum of 90 Equity Shares and in multiples of 90 Equity Shares thereafter. The IPO is entirely a fresh issue of shares up to 2,43,00,000 equity shares with no offer for sale component. Shringar House of Mangalsutra Limited has fixed the price band of Rs. 155/- to Rs. 165/- per Equity Share of face value Rs. 10/- each for its maiden initial public offer. Minimum Bid Lot is 90 Equity Shares and in multiples of 90 Equity Shares thereafter.
Incorporated in the year 2009, Shringar House of Mangalsutra is engaged in designing, manufacturing, and marketing a diverse range of Mangalsutras crafted in 18k and 22k gold. The company primarily serves its business-to-business (B2B) clients and holds approximately 6% of the organized Mangalsutra market in India as of CY23, according to a CareEdge Report.Shringar House of Mangalsutra caters to a wide array of clients, including Corporate Clients, wholesale Jewellers, and retailers across 24 states and 4 union territories in India.

Shringar House of Mangalsutra caters to a wide array of clients, including Corporate Clients, wholesale Jewellers, and retailers across 24 states and 4 union territories in India. Beyond its domestic market, the company has expanded its presence internationally, serving clients in the UK, New Zealand, the UAE, the USA, and the Republic of Fiji. Its marquee Corporate Clients include Malabar Gold Limited, Titan Company Limited, GRT Jewellers India Private Limited, Reliance Retail Limited, Novel Jewels Limited (Aditya Birla Group), Joyalukkas India Limited, and international names like Goldbox Enterprises Limited (UK), Sona Sansaar Limited (New Zealand), and Damas Jewellery LLC (UAE). As on March 31, 2025, the company served 34 corporate clients, 1089 wholesalers, and 81 retailers.
In addition to its core business, Shringar House of Mangalsutra extends its expertise by manufacturing and supplying Mangalsutras on a job-work basis for its corporate clientele. This vertical has been steadily growing, as reflected in the company’s bullion processing volumes. During Fiscals 2025, 2024, and 2023, the company successfully processed 1,320.72 kgs, 1,221.19 kgs, and 870.26 kgs of bullion, respectively, into Mangalsutras—demonstrating both scalability and consistency in meeting bulk orders.

The company boasts an extensive and well-diversified product portfolio, comprising over 15 distinctive collections and more than 10,000 active SKUs. These offerings span across a wide spectrum of customer needs—ranging from designs for special occasions such as weddings, festivals, and anniversaries to lightweight pieces for daily wear. The collections include antique, bridal, traditional, contemporary, and Indo-western styles, enabling the brand to appeal to women across different age groups, lifestyle preferences, and purchasing capacities.
A key strength of Shringar House of Mangalsutra lies in its strong design and craftsmanship ecosystem. As of June 30, 2025, the company employed a dedicated in-house design team of 22 full-time professionals. This team is responsible for conceptualizing and developing innovative designs aligned with the latest fashion trends, evolving consumer preferences, and the diverse demographic landscape. Complementing the design team is a skilled workforce of 166 in-house Karigars (artisans), whose craftsmanship ensures precision and quality in every piece. Additionally, the company collaborates with a wider network of third-party Karigars, enabling it to efficiently scale production and meet rising demand while maintaining its hallmark of design excellence and authenticity.
National News
Antistatus and Vandals: Jewellery For The Rebellious and The Defiant
These Brands Are Chasing A Consumer Who Has Grown Allergic To Templates.They Do Not Want Jewellery Merely To Signal Wealth, Marital Status Or Social Approval; They Want It To Signal Taste, Nerve and A Point Of View.
Status? Overrated. Rebellion? Wearable

Antistatus and Vandals are turning jewellery from a badge of conformity into a weapon of self-definition. One is a newly launched statement-silver label with a “Defy the Norm” manifesto; the other is a Mumbai-based avant-garde brand that treats every piece like graffiti. Together, they signal a shift: rebellion is no longer just a mood board—it is the product.
Antistatus: Status, Rewritten
Launched by former VIDA executives Manav Sethi and Pallavi Singh, Antistatus is a statement silver jewellery and lifestyle brand built around a deceptively simple idea: status is not assigned by society; it is defined by you.
The collection leans into biker culture, gothic aesthetics, music and street culture—think handcrafted statement rings, pendants, necklaces, bracelets and belt buckles with enough edge to make a boardroom feel like a back alley. The brand begins with men’s-focused, gender-neutral jewellery, then plans to expand into eyewear, bags and accessories.
Its pitch is not “look expensive.” It is “look like yourself.” Antistatus wants to build a community of people whose identity is theirs to define, not something society hands them with a dress code attached.
Vandals: Luxury with Spray Paint on Its Fingers

Vandals, founded by Vandana M. Jagwani, has been operating from a similarly unruly corner of Indian jewellery. The Mumbai label draws from street art, using jewellery as a way to question the status quo and leave a personal mark.
Its manifesto is explicit: artistic rebellion meets craftsmanship, and luxury is reimagined for “daring souls who defy the norm.” The brand blurs art and jewellery, positioning its audacious designs and sustainable practices as an alternative to safe, predictable luxury.
Where conventional fine jewellery often whispers heritage, Vandals prefers to shout individuality. Every piece is framed as a personal story—less “heirloom in a velvet box,” more “artwork that refuses to behave.”
The New Consumer: Anti-Template, Pro-Story
These brands are chasing a consumer who has grown allergic to templates. They do not want jewellery merely to signal wealth, marital status or social approval; they want it to signal taste, nerve and a point of view.
| Brand | Core attitude | Design language | Consumer promise |
| Antistatus | Defy the norm | Biker, gothic, music and street-inspired handcrafted silver | Define your own status |
| Vandals | Rebellion against the ordinary | Street-art-inspired, avant-garde, sustainable luxury | Leave your own mark |
Both are selling permission. Permission to wear silver that looks dangerous. Permission to reject the idea that polish equals propriety. Permission to make luxury feel personal rather than prescribed.
Why This Matters for Indian Jewellery
India’s jewellery market has long been dominated by occasion-led buying—weddings, festivals, gifting and investment. Antistatus and Vandals are carving out a different lane: everyday identity jewellery, where the purchase is emotional, stylistic and cultural rather than ceremonial.
Antistatus’s ambition to become an India-origin premium lifestyle brand with global reach suggests that rebellion is being treated as an exportable design language, not a passing trend. Vandals already demonstrates that Indian consumers will respond when jewellery carries ideology as well as sparkle.
The Verdict
Antistatus and Vandals are proof that the most compelling jewellery today is not necessarily the quietest. It is the kind that starts a conversation, breaks a rule and makes conformity look like the boring option.
In their hands, a ring is not just an accessory. It is a small, shining refusal.From statement silver with a streetwise edge to avant-garde pieces with graffiti in their soul, this is jewellery for the beautifully defiant.
Antistatus and Vandals are proving that the boldest jewellery isn’t made to blend in—it’s made to break rules, start conversations and define you on your own terms.
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