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Beat the Festive Gold Rush with PNG Jewellers’ Pure Price Offer

The festive shopping advantage enables customers to enjoy the lowest price benefit on gold and diamond jewellery bookings

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PNG Jewellers, one of India’s most trusted jewellery brands with a legacy of 192 years, is delighted to announce the return of its much-anticipated “Pure Price Offer” campaign. Scheduled from September 1st to September 20th, 2025, this campaign has been specially designed to bring relief and confidence to jewellery buyers ahead of the festive and wedding season.

As the industry accepts the ever-evolving trajectory of gold prices, this campaign provides a perfect solution to incentivise customers in purchasing jewellery during auspicious periods like Dussehra and Dhanteras. Customers can pre-book their favourite gold or diamond jewellery during the offer period at prevailing rates. If the gold price rises later, they enjoy the benefit of the earlier, lower rate. On the other hand, if the price falls, PNG Jewellers will honour the revised lower rate at the time of billing, creating a win-win situation for jewellery lovers.

This unique, customer-first campaign ensures that buyers are always at an advantage, making jewellery purchases both worry-free and rewarding. The offer provides financial assurance and also ensures that customers can focus on choosing designs for their celebrations without the stress of fluctuating prices.

Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Gold has always been an emotional and cultural investment for Indian families. With the Pure Price Offer, we want to make the buying experience truly worry-free, transparent, and beneficial for our customers. It is our way of celebrating their trust and ensuring they always get the best value during the festive season.”

Customers can take advantage of the Pure Price Offer across all PNG Jewellers stores, ensuring a seamless shopping experience characterised by transparency, trust, and exceptional craftsmanship.

 

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National News

GJC Delegation Meets RBI Deputy Governor, Makes GMS Presentation

The Proposal Was Acknowledged As An Innovative Initiative With The Potential To Become A Game Changer For The Industry and The Nation.

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A GJC delegation comprising Vice Chairman Avinash Gupta, Legal Consultant CA Bhavin Mehta, and National Secretary Mitesh Dhorda met with Shirish Chandra Murmu, Deputy Governor of the Reserve Bank of India,  along with his senior team.

During the meeting, the delegation made a detailed presentation on the proposed Gold Monetization Scheme (GMS). The RBI team appreciated the concept of the scheme. The proposal was acknowledged as an innovative initiative with the potential to become a game changer for the industry and the nation.

GJC remains committed to working closely with all stakeholders —including the government, banks, jewellers, gold depositors, and temple trusts—in the larger national interest and for the sustainable growth of the GJ industry.

The Gold Monetization Scheme (GMS) in India was launched with the primary objective of reducing gold imports by mobilizing the vast amount of idle gold held by households, institutions, and temple trusts, thereby decreasing the country’s heavy reliance on gold imports. By encouraging depositors to bring their unused gold into the formal banking system, the scheme puts this dormant gold into productive economic purposes, such as meeting the needs of jewellers and industries without requiring fresh imports.

Additionally, the scheme allows depositors to earn interest on their gold deposits instead of keeping gold idle at home, transforming a non-yielding asset into an income-generating investment while simultaneously strengthening India’s gold supply chain and reducing the trade deficit.

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