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Shineshilpi unveils “The Shine House”, Zaveri Bazaar’s dazzling new B2B Jewellery powerhouse

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Shineshilpi Jewellers  has marked a significant milestone with the launch of The Shine House, a next-generation B2B jewellery hub located in the heart of Mumbai’s iconic Zaveri Bazaar. Designed to enhance sourcing efficiency and streamline trade operations, the new facility reinforces Shineshilpi’s commitment to strengthening organised jewellery manufacturing and wholesale engagement.

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The grand inauguration was led by Joy Alukkas, CMD, Joyalukkas Group, as Chief Guest, alongside an esteemed lineup of Guests of Honour including K. Srinivasan, Chairman, Emerald Group; Rajesh Rokde, Chairman, GJC; Prithviraj Kothari, National President -IBJA, Pramod Agrawal, Chairman, NGJCI; Vaishali Banerjee, Head of Global Market Development and Managing Director – India & Middle East, PGI; Sukhraj Nahar, CMD, Nahar Group; Subhash Runwal, Chairman, Runwal Group, Khyalilal Tater, Chairman, Shineshilpi, Pramod Mehta, Managing Director, Shineshilpi, dignitaries and leading players from the GJ industry.

Speaking at the inauguration, Pramod Mehta said Shine House is the culmination of 30 years  of hard work and unwavering commitment. Today, we proudly acknowledge the invaluable support of our family, friends, and trade partners, and above all, the enduring trust our customers have placed in us.”

With a legacy spanning over three decades, Shineshilpi has long been recognised for its integrity, craftsmanship and retailer-first approach value, Shineshilpi led by Pramod Metha; from its early beginnings in Zaveri Bazaar to becoming the Preferred Source for Jewellers across India and international markets, the brand has built its reputation on disciplined systems, continuous innovation and a strong commitment to quality.

Shineshilpi currently offers one of India’s most extensive portfolios in Gold, Platinum and Silver, anchored by NINE SHINE, PLATIN, SILORA Collections. Each collection is expected to continue evolving through deep market insights and collaborations with some of the finest manufacturers and karigars in the country.

As Shineshilpi national network expands and its global reach strengthens, the upcoming launch of The Shine House is anticipated to provide single-store jewellers, multi-chain retailers and corporate houses with a far more immersive and efficient sourcing ecosystem. The new hub promises a larger experience, deeper product categories and smarter operational systems designed to elevate the B2B jewellery purchase journey.

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Ajay Devgn unveils new Kalyan Jewellers Showroom in Indore

The ultimate jewellery experience arrives in Indore, blending legacy with modern lifestyle

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Kalyan Jewellers, one of India’s most trusted jewellery brands, today announced a significant reinforcement of its market presence in Central India with the grand launch of a new showroom at Sapna Sangeeta Road, Indore. In a strategic move to capture the evolving consumer landscape, the launch also features a dedicated showroom for Candere, Kalyan Jewellers’ lifestyle-centric, omni-channel brand. The inauguration was officiated by Bollywood star Ajay Devgn in the presence of esteemed guests and patrons.

The co-location of Kalyan Jewellers and Candere brings the vision of a “Complete Jewellery Destination” to life. The state-of-the-art retail space offers a luxurious experience and a comprehensive portfolio for every consumer segment, from seekers of timeless heirlooms to Gen Z and working professionals looking for contemporary, lightweight everyday jewellery.

The Candere showroom will cater to today’s Gen Z, working women, and style-savvy men with its trendy and lightweight collections, with prices starting at an accessible Rs10,000. Evolving from a digital-first brand to an omni-channel retailer, Candere seamlessly blends the convenience of online shopping with the essential touch-and-feel experience of a physical store.

“It is an honour to be part of this landmark launch in Indore,” said Ajay Devgn during the launch. “Kalyan Jewellers is a brand built on the pillars of trust and transparency. This new destination successfully integrates the grandeur of traditional Indian craftsmanship with the modern, accessible energy of Candere. I am confident that Indore’s discerning patrons will appreciate this unique, one-stop shopping experience.”

“Our expansion in Indore is a testament to the city’s growing appetite for both heritage craftsmanship and modern lifestyle jewellery,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers. “By integrating the classic grandeur of Kalyan with the agile, digital-first spirit of Candere, we are creating an ecosystem that caters to every consumer touchpoint, from traditional gold to contemporary diamonds.” 

Celebrating the launch, Kalyan Jewellers has announced a range of exclusive in-store offers, including savings of up to ₹1,500 per gram on jewellery-making charges. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all showrooms, will also be applicable for a limited period.

All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information,  transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).

source:Kalyan Jewellers

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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