Shineshilpi Jewellers  has marked a significant milestone with the launch of The Shine House, a next-generation B2B jewellery hub located in the heart of Mumbai’s iconic Zaveri Bazaar. Designed to enhance sourcing efficiency and streamline trade operations, the new facility reinforces Shineshilpi’s commitment to strengthening organised jewellery manufacturing and wholesale engagement.

The grand inauguration was led by Joy Alukkas, CMD, Joyalukkas Group, as Chief Guest, alongside an esteemed lineup of Guests of Honour including K. Srinivasan, Chairman, Emerald Group; Rajesh Rokde, Chairman, GJC; Prithviraj Kothari, National President -IBJA, Pramod Agrawal, Chairman, NGJCI; Vaishali Banerjee, Head of Global Market Development and Managing Director – India & Middle East, PGI; Sukhraj Nahar, CMD, Nahar Group; Subhash Runwal, Chairman, Runwal Group, Khyalilal Tater, Chairman, Shineshilpi, Pramod Mehta, Managing Director, Shineshilpi, dignitaries and leading players from the GJ industry.

Speaking at the inauguration, Pramod Mehta said “Shine House is the culmination of 30 years  of hard work and unwavering commitment. Today, we proudly acknowledge the invaluable support of our family, friends, and trade partners, and above all, the enduring trust our customers have placed in us.”

With a legacy spanning over three decades, Shineshilpi has long been recognised for its integrity, craftsmanship and retailer-first approach value, Shineshilpi led by Pramod Metha; from its early beginnings in Zaveri Bazaar to becoming the Preferred Source for Jewellers across India and international markets, the brand has built its reputation on disciplined systems, continuous innovation and a strong commitment to quality.

Shineshilpi currently offers one of India’s most extensive portfolios in Gold, Platinum and Silver, anchored by NINE SHINE, PLATIN, SILORA Collections. Each collection is expected to continue evolving through deep market insights and collaborations with some of the finest manufacturers and karigars in the country.

As Shineshilpi national network expands and its global reach strengthens, the upcoming launch of The Shine House is anticipated to provide single-store jewellers, multi-chain retailers and corporate houses with a far more immersive and efficient sourcing ecosystem. The new hub promises a larger experience, deeper product categories and smarter operational systems designed to elevate the B2B jewellery purchase journey.