GlamBuzz
Shilpa Shetty unveils a Modern Reinterpretation of her Iconic Mangalsutra Bracelet with Limelight Lab Grown Diamonds
Crafted with sustainable Type IIa lab-grown diamonds, the new collection blends timeless sentiment with conscious luxury and contemporary everyday elegance.
Actor, entrepreneur, and style icon Shilpa Shetty announces her much awaited signatureMangalsutra Bracelet collection, this time crafted in purest Type IIa (Type 2A) diamonds through a creative collaboration with Limelight Lab Grown Diamonds.
Speaking about the launch, Shilpa Shetty shares, “The mangalsutra has always held deep emotional meaning for me, but I’ve also believed that tradition should evolve with the woman who wears it. The Mangalsutra Bracelet was born from that very thought: a piece that carries sentiment yet fits seamlessly into a modern woman’s everyday style.”
Explaining her decision to re-envision the design, she adds, “I wanted to reinterpret this bracelet in a way that reflects today’s values of conscious luxury, meaningful craftsmanship, and individuality. When I discovered the brilliance and purity of Type IIa (Type 2A) lab-grown diamonds, I knew they were the perfect way to elevate this design. They are of exceptional quality, sustainable, and absolutely stunning.”
The collection features a series of handcrafted bracelets that reinterpret the timeless mangalsutra through a contemporary lens. Minimal in form, rich in symbolism, and designed for all-day wear. Shilpa Shetty further shares, “Every piece in this capsule has been personally curated and designed by me. It’s something I would wear to work, at a celebration, or even while travelling.
It’s a reminder that tradition can be intimate, expressive, and beautifully individual.” Adding to Shilpa Shetty’s sentiment, Pooja Madhavan, Founder of Limelight, says; “This collection is a celebration of how traditions evolve. The Mangalsutra Bracelet that once symbolized rarity now represents choice, individuality and modernity, values that align deeply with Limelight. Co-designing this with Shilpa has allowed us to bring a contemporary icon to today’s woman.”
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has unveiled its latest brand campaign, My Best Friend’s Wedding, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam. The campaign reflects how weddings are being experienced today, with greater clarity of choice and a collective approach to marking the occasion.
For over six decades, Jos Alukkas has been closely associated with weddings across regions and generations. While the form and context of these celebrations have evolved over time, the significance of coming together to mark a commitment has remained unchanged. My Best Friend’s Wedding draws from this continuity, presenting a story that is settled and confident.
The film centres on a wedding that unfolds. Dulquer Salmaan brings a contemporary presence that feels assured, Keerthy Suresh adds familiarity drawn from today’s wedding narratives, while Suhasini Maniratnam lends depth shaped by lived experience. Together, they give the story a sense of balance and quiet conviction. Jewellery appears as it always has at such moments, present without announcement, becoming part of how the occasion takes form.
Speaking about the film, Varghese Alukkas, Managing Director, Jos Alukkas, said, “Weddings have always marked moments when people choose companionship and commitment. Over the years, we have seen how those choices are made with greater clarity and confidence. This campaign reflects a belief that celebration follows intention, and jewellery remains part of that moment, quietly and meaningfully.”
Paul Alukkas, Managing Director, Jos Alukkas, said, “Design today is shaped by how people want to live with their jewellery, not only how it appears on a given day. This story reflects that shift, where jewellery belongs to the occasion without drawing attention to itself.”
John Alukkas, Managing Director, Jos Alukkas, said, “Weddings are occasions where people come together to celebrate a commitment. This film reflects that collective spirit, where the moment feels complete because it is shared and supported by everyone present.”
With My Best Friend’s Wedding, Jos Alukkas continues its long-standing approach of reflecting real celebrations as they are lived today, reaffirming its place in moments that are chosen, shared and remembered.
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