Brand Talks
Shilpa Shetty unveils a Modern Reinterpretation of her Iconic Mangalsutra Bracelet with Limelight Lab Grown Diamonds
Crafted with sustainable Type IIa lab-grown diamonds, the new collection blends timeless sentiment with conscious luxury and contemporary everyday elegance.
Actor, entrepreneur, and style icon Shilpa Shetty announces her much awaited signatureMangalsutra Bracelet collection, this time crafted in purest Type IIa (Type 2A) diamonds through a creative collaboration with Limelight Lab Grown Diamonds.
Speaking about the launch, Shilpa Shetty shares, “The mangalsutra has always held deep emotional meaning for me, but I’ve also believed that tradition should evolve with the woman who wears it. The Mangalsutra Bracelet was born from that very thought: a piece that carries sentiment yet fits seamlessly into a modern woman’s everyday style.”
Explaining her decision to re-envision the design, she adds, “I wanted to reinterpret this bracelet in a way that reflects today’s values of conscious luxury, meaningful craftsmanship, and individuality. When I discovered the brilliance and purity of Type IIa (Type 2A) lab-grown diamonds, I knew they were the perfect way to elevate this design. They are of exceptional quality, sustainable, and absolutely stunning.”
The collection features a series of handcrafted bracelets that reinterpret the timeless mangalsutra through a contemporary lens. Minimal in form, rich in symbolism, and designed for all-day wear. Shilpa Shetty further shares, “Every piece in this capsule has been personally curated and designed by me. It’s something I would wear to work, at a celebration, or even while travelling.
It’s a reminder that tradition can be intimate, expressive, and beautifully individual.” Adding to Shilpa Shetty’s sentiment, Pooja Madhavan, Founder of Limelight, says; “This collection is a celebration of how traditions evolve. The Mangalsutra Bracelet that once symbolized rarity now represents choice, individuality and modernity, values that align deeply with Limelight. Co-designing this with Shilpa has allowed us to bring a contemporary icon to today’s woman.”
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.
A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
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