National News
A TOUCH OF CHRISTMAS MAGIC: CANDERE’S ENAMEL & MOTIF COLLECTION
A playful yet polished edit of festive motifs by Candere, thoughtfully designed to add warmth, whimsy, and timeless holiday sparkle to every December moment.
There’s a certain magic that December brings; the soft glow of fairy lights, the cosy hint of cinnamon in the air, and the quiet anticipation of celebrations just around the corner. The season turns ordinary moments into cherished memories, and this year, your jewellery can do the same.
Candere by Kalyan Jewellers introduces its new Christmas Collection, a charming, thoughtfully crafted edit that captures the essence of the holidays. Picture delicate snowflakes, vibrant enamel stockings, jolly Santas, and tiny storybook-style gift boxes, each piece designed to add warmth, whimsy, and a subtle festive sparkle to your look.
It’s celebratory yet refined, playful yet elegant, and filled with a modern touch of nostalgia; the kind of Christmas jewellery you’ll enjoy wearing now and reaching for every season.
Presenting the Christmas-inspired pieces that beautifully embody the joy, sentiment, and festive spirit of the collection:
The Santa Pendant offers a familiar Christmas symbol in a neat, enamelled design. With its simple structure and smooth finish, it adds a light, festive touch to your outfits and makes for a thoughtful seasonal gift as well.
The Bell Pendant features bold red enamel paired with clean gold detailing to reflect the upbeat mood of the holidays. The straightforward silhouette makes it a practical, festive option that works well with a wide range of looks from cosy knits to crisp shirts.
The Festive Charm Necklace brings Santa, a snowman and a tiny Christmas house together on a simple link chain. The playful motifs add personality, while the streamlined structure ensures the piece remains easy to layer and suitable for everyday festive styling.
The Gift Box Pendant captures the spirit of Christmas gifting with its bright enamel colours and diamond-studded cross ribbon. Its compact form adds a cheerful pop to your jewellery line-up while retaining a polished, wearable look you can reach for throughout December.
The Snowflake Pendant Necklace offers a refined take on a classic holiday motif. With a clean, well-balanced silhouette, it’s designed to sit comfortably against the neckline and pair effortlessly with both casual and slightly dressier outfits through the season.
The Snowflake Charm offers a clean and minimal take on a winter classic. With subtle enamel detailing and a simple gold outline, it brings a soft festive hint to your bracelet or necklace stack. Versatile and understated, it works well for anyone who prefers simple, season-themed accents.
The Christmas Charm Bracelet is a joyful little universe strung together on a sleek, contemporary chain. Each miniature motif, the bell, stocking, snowflake and more; is crafted with delicate detail and subtle enamel accents, making the bracelet feel festive without ever tipping into loud. Light, expressive and wonderfully wearable, it adds a warm, effortless touch of celebration to every December look.
source: CANDERE
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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