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Sharjah Jewellery Expo Shines with Guinness World Record Gold Gown as Global Designers Gather

“World’s heaviest gold gown unveiled as over 500 global exhibitors and 1,800 designers gather at Sharjah’s premier jewellery showcase.”

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The 56th edition of the Watch & Jewellery Middle East Show opened in dazzling style at Expo Centre Sharjah, unveiling a historic centrepiece — the “Dubai Dress,” a luxurious gown crafted entirely from 21-karat gold that has officially set a Guinness World Record as the heaviest gold dress in the world.

Weighing an impressive 10.0812 kilograms and valued at AED 4.6 million, the gold masterpiece was created by Al Romaizan Gold & Jewellery and features four intricate components: a crown, necklace, earrings, and a traditional “Hiyar” piece. The ensemble instantly captivated visitors, becoming the marquee attraction of the five-day show.

The prestigious opening ceremony was attended by leading dignitaries, including Abdallah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce & Industry, and Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah. Guests toured the expansive 30,000 sqm exhibition space, which showcases a curated selection of high-end jewellery, watches, diamonds, and gemstones.

With participation from over 500 exhibitors and 1,800 designers, the event reinforces Sharjah’s growing status as a global hub for jewellery trade. Exhibitors hail from around the world, with new additions from Australia, Myanmar, and Pakistan, joining returning luxury brands from Italy, India, Türkiye, China, the UK, and the United States. Notably, 68% of the exhibitors are from outside the UAE, underlining the show’s international appeal.

Chairman Al Owais praised the event for its role in positioning the UAE as a leading gold and jewellery destination and for its support of local talent through the “Emirati Goldsmiths” initiative. CEO Midfa highlighted the exhibition as a vital platform for networking, innovation, and expansion in the region’s thriving jewellery market.

As the exhibition continues, the glittering “Dubai Dress” is expected to draw thousands of visitors, setting the tone for a show rich in artistry, craftsmanship, and global connections.

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International News

AGTA appeals US Government to Scrap 10% Import Tariff on Gemstones

Trade body seeks exemption for coloured gemstones under new temporary tariff regime, with potential implications for diamonds.

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The American Gem Trade Association (AGTA) has formally appealed to the US government to remove the newly imposed 10% global import tariff on gemstones, and potentially diamonds, warning of its impact on the trade.

The tariff was announced on February 20 after the US Supreme Court struck down President Donald Trump’s reciprocal tariffs issued under the International Emergency Economic Powers Act (IEEPA). In response, the administration introduced a temporary 10% import surcharge under Section 122 of the Trade Act of 1974. The measure will remain in effect for 150 days unless Congress votes to extend it, though further tariff mechanisms have not been ruled out.

AGTA has submitted a formal request to the Office of the United States Trade Representative (USTR), urging that precious and semiprecious coloured gemstones be added to the exception list under Annex I or Annex II. The association argued that these stones are not mined domestically in the US and therefore should qualify for exemption.

Previously, AGTA’s lobbying efforts contributed to diamonds and gemstones being included in Annex III — a list of products eligible for potential exemption from duties for “aligned” countries. This had placed Indian diamonds and gemstones on track for relief following a prospective US-India trade agreement. However, it remains unclear whether Annex III provisions apply under the new tariff framework that recently took effect.

If the across-the-board exemption request is denied, AGTA has asked the USTR to confirm whether Annex III remains a viable pathway for country-specific tariff relief on coloured gemstones.

While the current petition focuses on coloured gemstones, AGTA noted that trade experts believe any exemption granted in this category could effectively extend to diamonds, as seen in past trade agreements such as the US–European Union deal.

“We will continue to work tirelessly toward eliminating tariffs on gemstone imports into the US. We remain fully committed to this effort — giving up is not an option,” said AGTA President Bruce Bridges and CEO John Ford.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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