Connect with us

Brand Talks

Indriya Unveils ‘Alka’: A Festive Temple Jewellery Collection Celebrating South Indian Heritage with Aditi Rao Hydari

With divine motifs and timeless craftsmanship, Alka by Indriya brings sacred artistry to life — launched alongside festive offers including up to 35% off and gold rate protection.

Published

on

Indriya, the jewellery brand from Aditya Birla Group, has launched its newest festive collection — ‘Alka’, a tribute to the rich legacy of South Indian temple jewellery. The collection was unveiled just in time for the festive season, capturing the essence of tradition, devotion, and fine artistry.

Rooted in sacred motifs and inspired by centuries of spiritual craftsmanship, Alka features exquisitely handcrafted pieces adorned with Goddess Lakshmi and Lord Ganesha, symbolizing prosperity, beauty, and divine blessings. Designed as modern heirlooms, these jewels are intended to be passed down through generations — each one a celebration of culture and continuity.

Alka is more than a jewellery collection — it’s a revival of timeless traditions, an homage to divine forms, and a promise of heritage reimagined for today’s discerning wearer.

To mark the launch, Indriya has announced special festive offers for a limited period:

  • Up to 35% off on gold and diamond jewellery value
  • Double Gold Rate Protection – Pay 20% advance to lock today’s gold rate. If prices drop, customers pay the lower rate. If they rise, the locked rate is honored.
  • 0% deduction on old gold exchange

The collection is available across Indriya stores and online, offering a rare blend of tradition and modern elegance for festive shoppers.

For those seeking jewellery that holds not just value but spiritual significance, Alka by Indriya is poised to become a cherished part of their celebrations.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted

Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

Published

on

Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x