The 56th edition of the Watch & Jewellery Middle East Show opened in dazzling style at Expo Centre Sharjah, unveiling a historic centrepiece — the “Dubai Dress,” a luxurious gown crafted entirely from 21-karat gold that has officially set a Guinness World Record as the heaviest gold dress in the world.

Weighing an impressive 10.0812 kilograms and valued at AED 4.6 million, the gold masterpiece was created by Al Romaizan Gold & Jewellery and features four intricate components: a crown, necklace, earrings, and a traditional “Hiyar” piece. The ensemble instantly captivated visitors, becoming the marquee attraction of the five-day show.

The prestigious opening ceremony was attended by leading dignitaries, including Abdallah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce & Industry, and Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah. Guests toured the expansive 30,000 sqm exhibition space, which showcases a curated selection of high-end jewellery, watches, diamonds, and gemstones.

With participation from over 500 exhibitors and 1,800 designers, the event reinforces Sharjah’s growing status as a global hub for jewellery trade. Exhibitors hail from around the world, with new additions from Australia, Myanmar, and Pakistan, joining returning luxury brands from Italy, India, Türkiye, China, the UK, and the United States. Notably, 68% of the exhibitors are from outside the UAE, underlining the show’s international appeal.

Chairman Al Owais praised the event for its role in positioning the UAE as a leading gold and jewellery destination and for its support of local talent through the “Emirati Goldsmiths” initiative. CEO Midfa highlighted the exhibition as a vital platform for networking, innovation, and expansion in the region’s thriving jewellery market.

As the exhibition continues, the glittering “Dubai Dress” is expected to draw thousands of visitors, setting the tone for a show rich in artistry, craftsmanship, and global connections.