BrandBuzz
Elevate Raksha Bandhan with Zen Diamond’s bespoke hampers for Him & Her
Celebrate Rakhi with Zen Diamond’s curated hampers—elegant sets for him and her, or a custom selection you design yourself—blending tradition, modernity, and a personal touch to honor the sibling bond.
Celebrate Rakhi with Zen Diamond and elevate the timeless sibling bond through a fusion of tradition and modern elegance. This year, go beyond the usual with our specially curated hampers—one designed for him, another for her—each carefully composed to reflect personality, sentiment, and refined sophistication. For a truly personal touch, you can also create your own hamper, selecting pieces that resonate uniquely with your bond.
Zen Diamond has crafted this to transform the customary ritual into a heartfelt, luxurious experience, these thoughtful selections make Rakhi more than just a festival—they create lasting memories.
Rakhi Hamper for Him
25 Paise Coin Bracelet:This bracelet is a beautiful fusion of nostalgia and elegance, showcasing an authentic 25 paise Indian coin—a miniature time capsule of heritage and sentimental value. At its heart, a finely set natural diamond adds a modern sparkle to this vintage charm. Lightweight and wearable, this design transforms a simple relic into a wearable memory—where history and shine meet in perfect harmony.
Zen Diamond Pen :Meticulously crafted from fine precious metals, this pen exudes prestige and performance. Its barrel is enhanced with diamond-studded or finely engraved detailing, transforming a professional writing instrument into a statement of sophisticated taste. Thoughtfully designed, it also features a built-in stylus and an LED light, adding a modern touch to its classic elegance. Blending luxury with functionality, this executive pen is the perfect fusion of refinement, craftsmanship, and style.
Zen Diamond Ties:Available in a variety of colours and designs, this tie is elegantly detailed with a diamond accent, combining refined style with symbolic sparkle. It’s an ideal Rakhi gift for your brother—elevating a thoughtful tradition with understated luxury.
Zen Diamond Perfume for Men
A sophisticated blend of citrus, florals, spices, and warm woods, these fragrances — Sapphire, Diamond, Emerald, and Ruby — are crafted to leave a lasting impression: fresh, refined, and distinctly masculine. Also available in quantities of 100ml.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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National News3 hours ago‘Made In India’ Jewellery Must Become The World’s Trusted Choice: Chirag Paswan At IIJS Bharat Premiere 2026
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National News6 hours agoGJEPC Welcomes Introduction Of Taxation and Other Laws (Amendment) Bill 2026: A Landmark Step For India’s Rough Diamond Trading Ecosystem
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