BrandBuzz
UNTAME Launches In India With Versatile Everyday Fine Jewellery
UNTAME’s catalogue blends traditional hand-finishing with modern manufacturing techniques such as 3D printing, laser work, stamping, and channel-setting
Contemporary fine jewellery brand UNTAME has officially launched in India, debuting a portfolio of over 1,000 diamond designs tailored for daily wear. Led by founders Simoni and Sayam Shah and backed by five decades of industry heritage, the brand seeks to shift fine jewellery from special-occasion vaults into everyday wardrobes.

UNTAME’s catalogue blends traditional hand-finishing with modern manufacturing techniques such as 3D printing, laser work, stamping, and channel-setting. The product lineup emphasizes stackable, minimalist essentials—including delicate necklaces, chains, signets, tennis bracelets, and understated earrings—alongside bold statement pieces. In addition to ready-to-ship inventory, UNTAME offers bespoke customization with a four-to-six-week turnaround.
To capture diverse consumer aesthetics, the debut features distinct sub-collections:
HEIR: Distinctive, character-driven pieces designed to elevate daily outfits.
Hip Hop: Bold, unconventional styles with a contemporary edge.
Diwali Collection: A playful festive range inspired by the four suits of a card deck—Hearts, Diamonds, Clubs, and Spades.
By prioritizing versatility and accessible luxury, UNTAME positions itself at the forefront of modern Indian jewellery consumption, catering to buyers seeking self-expression and effortless styling across all settings.
BrandBuzz
Second Season Of Love: De Beers India Releases ‘Phir Se, Thoda Romance’, A Micro-Drama Starring Tisca Chopra and Rahul Bose
A six-Episode Series Based on Their Recent ‘Love, from Hubby’ Ritual Campaign
What happens when a couple, years into marriage, decides to start dating again? De Beers India answers with ‘Phir Se, Thoda Romance’, a six-episode micro-drama starring Tisca Chopra and Rahul Bose, directed by Tarun Gulati based on the recent ‘Love, from Hubby’ campaign. The series premieres on 12th November 2026 on Instagram at @heerahaisadakeliye.
The story follows Ishita and Arjun, a couple whose lives have revolved around their daughter till she leaves home for college. One evening, Arjun gives Ishita a one-carat natural diamond solitaire with an unexpected request, ‘date me again’. What follows is a warm, funny and often tender journey of rediscovery. The two chart out a list of things they want to experience together, from cooking to revisiting memories they had almost forgotten. Along the path, old habits are challenged, new surprises emerge and two people who thought they knew each other completely find there is so much to discover.
Told through everyday moments, relatable humour and honest conversations, each short episode captures a feeling many long-married couples will recognise, that love, however deep, can still feel exciting.
The real love solitaire is the emotional spark of the story. For Arjun and Ishita, it is not a wedding gift or an anniversary token. It marks a decision to keep choosing each other. In doing so, the series challenges the idea that a one-carat solitaire belongs only to brides or younger couples and presents it as a meaningful expression of love within a long-standing marriage.
‘Love, From Hubby’ is built around a simple belief that relationships deserve to be celebrated well beyond the traditional milestones of weddings and anniversaries. It reflects a shift visible in the De Beers India Diamond Acquisition Study 2025, where celebrating a relationship milestone and expressing love or commitment rank among the top reasons Indians choose natural diamonds. The micro-drama brings that shift to life, showing that the most meaningful occasion can simply be a couple deciding it is time to celebrate each other.
Toranj Mehta, Country Head, Category Marketing, De Beers India, said:

“We wanted to tell a story which every long-term married couple can relate to. Love doesn’t lose its spark with time; it just waits for someone to make room for it again. Ishita and Arjun’s journey shows that you don’t need a milestone to celebrate a relationship. Sometimes the occasion is simply that you would choose each other all over again. A natural diamond, formed over billions of years, is a fitting way to mark that choice.”
Tisca Chopra, said:
“What I loved about Ishita as a character is that she isn’t looking for grand gestures. She’s been busy being everything to everyone, and then her husband asked her out again on a date with a solitaire. That’s both funny and deeply moving. It reminds you that marriage isn’t the finish line, and that being pursued, even by someone you’ve known for years, never gets old.”

Viewers can catch all six episodes of ‘Phir Se, Thoda Romance’ on Instagram @heerahaisadakeliye, with episodes releasing from 12th November, 2026.
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