GlamBuzz
Senco Gold & Diamonds Enters Dehradun Market with Grand Store Launch Featuring Vidya Balan
Senco Gold & Diamonds, one of India’s leading jewellery brands, has officially opened its first store in Dehradun. The grand launch took place on the fifth day of Dussehra, a festival symbolizing prosperity and new beginnings, and was graced by actor and brand ambassador Vidya Balan.
Located on the upscale Rajpur Road, the expansive 8,000 sq. ft., two-level showroom marks the brand’s debut in Uttarakhand. The store offers a diverse selection of gold, diamond, and platinum jewellery—from traditional heirloom-inspired pieces to sleek modern designs—catering to every age and style preference.
Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:
“We are very excited to expand our presence in Uttarakhand with our first store in Dehradun just in time to give the locals an exciting new address for their festive shopping. We are happy to bring the legacy, valued craftsmanship and finesse of Senco jewellery to a town known for its rich culture and heritage.”
Joita Sen, Director, Senco Gold & Diamonds, added:
“Every piece of jewellery we craft reflects the soul of the wearer and the beauty of perfection instilled into the piece by the maker. One of Senco’s biggest strengths is its ability to adapt to the cultural and aesthetic preferences of each region. Our designs span from the traditional to the avant-garde, offering gold, diamonds, and platinum collections that suit every taste, age, and occasion. This new showroom in Dehradun reflects that very spirit of versatility and inclusivity.”
Actor Vidya Balan expressed her admiration for the brand, saying:
“The jewellery we Indian women wear is more than just an adornment—we carry with every piece, an emotion, our heritage, and a celebration of our indomitable feminine energy. I’m very happy to be here today representing a brand that has always been synonymous with purity, trust, timeless beauty. Each piece of Senco, including the one I’m wearing, is crafted for individuals who embrace their true authentic self.”
With this launch, Senco Gold & Diamonds reinforces its commitment to expanding in North India, bringing its legacy of craftsmanship and design excellence to Dehradun’s culturally rich and style-savvy clientele.
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has unveiled its latest brand campaign, My Best Friend’s Wedding, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam. The campaign reflects how weddings are being experienced today, with greater clarity of choice and a collective approach to marking the occasion.
For over six decades, Jos Alukkas has been closely associated with weddings across regions and generations. While the form and context of these celebrations have evolved over time, the significance of coming together to mark a commitment has remained unchanged. My Best Friend’s Wedding draws from this continuity, presenting a story that is settled and confident.
The film centres on a wedding that unfolds. Dulquer Salmaan brings a contemporary presence that feels assured, Keerthy Suresh adds familiarity drawn from today’s wedding narratives, while Suhasini Maniratnam lends depth shaped by lived experience. Together, they give the story a sense of balance and quiet conviction. Jewellery appears as it always has at such moments, present without announcement, becoming part of how the occasion takes form.
Speaking about the film, Varghese Alukkas, Managing Director, Jos Alukkas, said, “Weddings have always marked moments when people choose companionship and commitment. Over the years, we have seen how those choices are made with greater clarity and confidence. This campaign reflects a belief that celebration follows intention, and jewellery remains part of that moment, quietly and meaningfully.”
Paul Alukkas, Managing Director, Jos Alukkas, said, “Design today is shaped by how people want to live with their jewellery, not only how it appears on a given day. This story reflects that shift, where jewellery belongs to the occasion without drawing attention to itself.”
John Alukkas, Managing Director, Jos Alukkas, said, “Weddings are occasions where people come together to celebrate a commitment. This film reflects that collective spirit, where the moment feels complete because it is shared and supported by everyone present.”
With My Best Friend’s Wedding, Jos Alukkas continues its long-standing approach of reflecting real celebrations as they are lived today, reaffirming its place in moments that are chosen, shared and remembered.
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