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Senco Gold & Diamonds Enters Dehradun Market with Grand Store Launch Featuring Vidya Balan

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Senco Gold & Diamonds, one of India’s leading jewellery brands, has officially opened its first store in Dehradun. The grand launch took place on the fifth day of Dussehra, a festival symbolizing prosperity and new beginnings, and was graced by actor and brand ambassador Vidya Balan.

Located on the upscale Rajpur Road, the expansive 8,000 sq. ft., two-level showroom marks the brand’s debut in Uttarakhand. The store offers a diverse selection of gold, diamond, and platinum jewellery—from traditional heirloom-inspired pieces to sleek modern designs—catering to every age and style preference.

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:
“We are very excited to expand our presence in Uttarakhand with our first store in Dehradun just in time to give the locals an exciting new address for their festive shopping. We are happy to bring the legacy, valued craftsmanship and finesse of Senco jewellery to a town known for its rich culture and heritage.”

Joita Sen, Director, Senco Gold & Diamonds, added:
“Every piece of jewellery we craft reflects the soul of the wearer and the beauty of perfection instilled into the piece by the maker. One of Senco’s biggest strengths is its ability to adapt to the cultural and aesthetic preferences of each region. Our designs span from the traditional to the avant-garde, offering gold, diamonds, and platinum collections that suit every taste, age, and occasion. This new showroom in Dehradun reflects that very spirit of versatility and inclusivity.”

Actor Vidya Balan expressed her admiration for the brand, saying:
“The jewellery we Indian women wear is more than just an adornment—we carry with every piece, an emotion, our heritage, and a celebration of our indomitable feminine energy. I’m very happy to be here today representing a brand that has always been synonymous with purity, trust, timeless beauty. Each piece of Senco, including the one I’m wearing, is crafted for individuals who embrace their true authentic self.”

With this launch, Senco Gold & Diamonds reinforces its commitment to expanding in North India, bringing its legacy of craftsmanship and design excellence to Dehradun’s culturally rich and style-savvy clientele.

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Gargi Of P N Gadgil and Sons Launches 2026 Monsoon Collection With Brand Ambassador Mithila Palkar

A Rain-Kissed Celebration Of Green, Cosy, Unhurried Beauty – Jewellery Made For The Season Of Petrichor and Warm Chai

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As the first showers start to fall across the country, Gargi by P N Gadgil and Sons (PNGS) unveils its Monsoon Collection 2026, a collection of contemporary silver and certified natural diamond jewellery that draws inspiration from everything the season brings with it – rain-washed greens, misty mornings, the comfort of staying in and the quiet romance of getting drenched. The campaign is led by Mithila Palkar, the actor and the brand ambassador of Gargi, who is in her second year as the face of Gargi.

A Collection from the Rain
The Monsoon Collection reinvents the moods of the season in 925 sterling silver and certified natural diamonds. Delicate raindrop silhouettes, leaf and vine motifs, and dewdrop-inspired settings thread the earring, pendant, ring, and necklace range, pieces designed to catch the light as rain catches on a windowpane. The green accents are inspired by the season’s landscape; the cool sheen of silver mirrors grey skies and glistening streets.
Each piece is designed to transition from a rainy workday to an evening chai date, lightweight, versatile and unafraid of the weather, true to Gargi’s philosophy of affordable luxury. The line of certified natural diamonds adds the right touch of sparkle for the woman who believes the monsoon deserves its own kind of dressing up.

The Campaign: Green, Cosy, Beautiful
The campaign film and visuals feature Mithila Palkar at the heart of the monsoon, immersed in the textures of the season, against a backdrop of lush greens and rain-streaked light. The campaign is not trying to escape the rains. It embraces it. The joy of a warm cup by the window, the shimmer of wet leaves, the beauty of going slow. Launched across digital platforms, social media, and in-store displays, the campaign urges women to see the monsoon not as a break in their style calendar but as its most atmospheric chapter.

Speaking on the launch, Aditya Modak, CEO and Co-Founder, Gargi by P N Gadgil and Sons said:

“Monsoon is India’s most emotional season. It slows us down, brings us home, and makes us notice beauty in the everyday. We wanted jewellery that belongs to those moments with this collection: the green of the hills, the comfort of a cosy evening, the sparkle of rain on a window. Mithila effortlessly creates that feeling. In her second year with us, she has become the embodiment of what Gargi stands for – real, graceful and modern. We are inviting every woman, through this campaign, to romance the rains in her own way.”

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