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Senco Gold and Diamonds Unveils Its Second Store in Varanasi, Inaugurated by Akshara Singh

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Senco Gold and Diamonds, one of India’s leading jewelry retail chains, celebrates the opening of its second store in Varanasi at Bhelupur, marking the brand’s 174th store in India. Spanning an impressive 4600 sq. ft., the new showroom showcases Senco’s commitment to delivering exceptional jewelry and unparalleled craftsmanship across the city.

The grand opening was made even more special with the presence of renowned Bhojpuri film star Akshara Singh, who inaugurated the store at H.K. Das Shopping Plaza. This new store offers a diverse collection, including the modern lightweight designs from the Everlite collection and timeless wedding classics like the Shagun and Gathbandhan collections, making it the perfect destination for all occasions.

Joita Sen, Director of Senco Gold & Diamonds, expressed excitement about the expansion, saying, “Varanasi holds a special place for us, and we’re thrilled to strengthen our presence here. This new store is a testament to our dedication to providing the finest craftsmanship and a premium shopping experience, blending traditional and contemporary jewelry to meet our customers’ diverse preferences.”

Dhaval Raja, Chief General Manager of Senco Gold & Diamonds, shared his enthusiasm for the northern region’s growth, adding, “The timing of this launch aligns perfectly with the ongoing wedding season. With this store in Bhelupur, we now have 174 stores across India, and we’re eager to offer an exquisite range of handcrafted jewelry to the people of Varanasi.”

Actress Akshara Singh, expressing her excitement for the launch, said, “It’s a privilege to inaugurate Senco Gold & Diamonds’ new store in Varanasi. The city’s deep-rooted love for jewelry makes it the perfect place for Senco’s stunning collection. Their designs beautifully blend tradition with modernity, and I’m sure they will resonate with the people of Varanasi.”

Senco Gold & Diamonds, with over 80 years of legacy, continues to expand its footprint across India, offering a wide range of jewelry that blends time-honored traditions with modern aesthetics, catering to every customer’s taste.

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Harit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection

A Celebration Of Regal Femininity, Heirloom Craftsmanship, and The Refreshing Depth Of Emeralds.

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June 2026 A bride’s jewellery is never merely ornamental, it carries sentiment, memory, and the quiet power of tradition. With its newest Polki Collection, Harit Zaveri Jewellers introduces a refined take on royal Indian bridal jewellery, thoughtfully designed for the modern bride who embraces heritage while expressing her individuality with confidence and grace.

Crafted between 18kt to 14kt gold and enriched by Emeralds, Harit Zaveri Jewellers Polki collection celebrates a bride in her most transformative moment – poised between reflection and becoming. Every jewellery piece in the collection is designed to accompany her through this pause.

At the heart of the collection lies the richness of polki craftsmanship – raw, uncut diamonds admired for their old-world charm and regal appeal, long associated with royal Indian heirlooms. Paired with vivid emeralds, known to symbolise renewal, harmony, love, and abundance, the collection brings together heritage and elegance. The richness of green emeralds adds depth and freshness, creating jewels that feel both classic and strikingly modern.

The collection features an expansive range of statement and versatile pieces including necklaces, kadas, rings, earrings, and bridal sets, thoughtfully embellished with emeralds, pearls, and polki detailing.

This collection from Harit Zaveri Jewellers compliments classic reds and heritage weaves to contemporary ivories, pastels, and couture silhouettes. Whether layered with a traditional lehenga, paired with a modern sari drape, or styled for intimate pre-wedding celebrations, these pieces seamlessly adapt while elevating every bridal look with a quiet majesty.

These pieces are envisioned as modern heirlooms, where meticulous craftsmanship, precious materials, and timeless artistry come together to create pieces worthy of being passed down through generations.

Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers said:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look. Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”

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