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Save in Gold and Shine in Diamond with Zen Diamond’s ‘My Gold Multiplier’ Plan

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Zen Diamond, a globally renowned fine jewellery brand with a presence in over 450 stores worldwide, today announces the launch of the ‘My Gold Multiplier’ Plan — a first-of-its-kind savings-cum-reward program designed to make gold saving rewarding and a true lifestyle upgrade.

The plan enables customers to start saving in ZEN-branded 999 fine hallmarked gold with  contributions starting from just 1g per month for 9 months. At maturity, the accumulated gold can either be retained as savings or partially/fully redeemed for Zen Diamond’s signature jewellery and accessories, unlocking up to 30% bonus in gold at prevailing rates. This gives customers the opportunity to fulfil their desires for modern everyday elegance as well as glamorous evening wear. Redemption can be made anytime within 3 months after maturity to enjoy maximum benefits, while early or late redemption — before 9 months or after 12 months — still offers a 20% bonus, ensuring both flexibility and value.

A standout feature of the program, the 2X Multiplier, allows customers to add their own 24KT gold coin equivalent to the accumulated ZEN gold and unlock up to 5X bonus value on redemption for jewellery and accessories, making it one of the most rewarding gold plans in the country.

Speaking on the launch, Neil Sonawala, Managing Director- Zen Diamond India, said: “The ‘My Gold Multiplier Plan’ is more than just a savings scheme — it’s a lifestyle upgrade. It empowers customers to grow their gold smartly while enjoying the flexibility to redeem it for exquisite jewellery. With added benefits like up to 30% bonus and 5X value unlock, it truly redefines how people perceive gold saving and aspire for upgrade in lifestyle.”

My Gold Multiplier:

  • Every ZEN gold coin is 999 fine hallmarked with unique identification number engraved on each coin.
  • Your asset remains in your possession and multiplies through market price appreciation and unlocking MGM benefits, helping you fulfil your desires of owning exquisite diamond jewellery and lifestyle accessories.
  • Start with just 1g of gold and up to 25g per month for 9 months.
  • Earn up to 30% bonus on accumulated gold at maturity on redemption for exquisite jewellery and lifestyle accessories.
  • Early or late redemption (before 9 or after 12 months) still earns a 20% bonus during redemption for exquisite jewellery and lifestyle accessories.
  • 2X Multiplier – add your own 24KT gold equivalent to ZEN accumulated gold and unlock up to 5X bonus value on redemption for exquisite jewellery and lifestyle accessories.
  • Free and insured home delivery.

Diwali offer – Auto-enrolment in MGM plan on jewellery and accessories purchases of Rs.60,000 and above (valid till 31st October 2025)

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National News

Make Your Mark with Candere’s Cuff Earrings Collection—Where Bold Meets Beautiful

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For the woman who loves to make a statement in her own quiet way, Candere by Kalyan Jewellers presents the Cuff Earrings Collection, where bold meets beautiful. These aren’t just earrings; they are expressions of individuality, crafted for those who find strength in minimalism and elegance in every detail.

Each diamond-studded cuff is designed to wrap gracefully along the ear, creating a look that’s equal parts modern and timeless. The delicate interplay of gold and diamonds reflects a perfect harmony between craftsmanship and creativity—a signature Candere touch that celebrates the art of understated luxury.

Whether it’s a regular day that deserves a hint of sparkle or a special evening that calls for something extraordinary, these pieces adapt effortlessly to every mood and moment. They are designed to make you feel confident in your skin, luminous in your style, and beautifully, unmistakably yourself.

The Moon Phases Diamond Stud Earrings are inspired by the gentle rhythm of the moon. Each stud reflects a different lunar phase, captured beautifully in 14K or 18K gold and accented with delicate diamonds.

Perfect for those who love jewellery that tells a story as timeless as the moon itself.

Inspired by butterfly wings, the Farasha Diamond Earrings are elegant ear cuffs designed to make a modern statement. Crafted in 14K and 18K gold and set with sparkling diamonds, they combine bold design with all-day comfort.
Perfect for weddings, parties, or contemporary looks that break tradition, these diamond ear cuffs add movement, grace, and individuality—making them a standout addition to any diamond earrings for women collection.

The Antlers Diamond Ear Cuffs draw inspiration from nature’s quiet strength. The sculptural gold design, dotted with brilliant diamonds, traces a beautiful silhouette along the ear. They are for the woman who carries her confidence gently, who believes strength can be soft and striking all at once

Simple, elegant and endlessly versatile; the Sleek Fancy Diamond Ear Cuffs prove that minimalism can still make a statement. Their slender gold arcs, hug the ear effortlessly.
Light, comfortable, and timeless, these cuffs prove that simplicity can be every bit as stunning as statement pieces.

The Unique Nature Diamond Ear Cuffs celebrate beauty in its most natural form. Inspired by organic shapes, each cuff glimmers like dew drops resting on golden branches. Designed for the free-spirited woman who loves jewellery that reflects her individuality and easy grace.

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