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Reliance Jewels Reports 52% Jump in Average Bill Value Amid Rising Gold Prices

Reliance Jewels’ Old Gold Exchange Fuels Major Revenue Growth Despite Gold Price Hitting $1,27,851 per 10g

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Reliance Jewels has recorded a 52% increase in Average Bill Value despite volatile gold prices, driven significantly by its old gold exchange program. Over the past six months, gold prices have surged nearly 30% due to global uncertainties, tariffs, and trade tensions, with the price standing at Rs 1,27,851 per 10g as of October 17.

The contribution of old gold exchange rose to 32.5%, up from 21.9% last year, reflecting strong customer preference for trading in pre-owned gold.

Apart from jewellery, Reliance Retail Ventures Limited (RRVL) reported Q2 FY26 revenue of Rs 90,018 crore, marking an 18% year-on-year growth. This was fueled by robust festive season sales, with the Grocery and Fashion & Lifestyle segments growing 23% and 22% YoY, respectively.

Speaking on the results, Isha Ambani, Executive Director, said:
“We consistently innovate, from curating new collections to creating campaigns that connect with today’s Indian consumer. Our focus remains on building brands that inspire and resonate across India.”

RRVL expanded its store network by 412 outlets, bringing the total to 19,821 stores with 77.8 million sq. ft. of operational area. The company’s registered customer base grew to 369 million, with JioMart adding 5.8 million new customers, a 120% quarter-on-quarter growth rate.

This performance underscores Reliance Jewels’ ability to drive premiumisation and festive demand, even amid gold market volatility.

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World Silver Survey 2026: A Transformative Era For The Silver Market, Characterized By Extreme Price Volatility

Landmark Year Where Supply-Demand Imbalances Finally Triggered Explosive Price Action

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The World Silver Survey 2026 details a transformative era for the silver market, characterized by extreme price volatility, a shifting industrial landscape, and a definitive end to the era of “unlimited liquidity.” After years of structural deficits, 2025 emerged as a landmark year where supply-demand imbalances finally triggered explosive price action.

Price Performance and Market Dynamics

Silver witnessed a spectacular ascent in 2025, surging from under $29/oz to a December peak of $84/oz. This momentum culminated in an all-time record of $121.60/oz in January 2026, before a hawkish Federal Reserve pivot and geopolitical conflict in Iran induced a sharp correction. Despite this volatility, the gold-to-silver ratio compressed significantly, reaching a decade-low of 55:1 by late 2025, signaling silver’s outperformance relative to gold.

Supply: Record Margins and Recycling

Global mine production rose 3% to 846.6 Moz in 2025. Growth was fueled by high-grade ramp-ups in Chile, Peru, and Russia, offsetting a 5% decline in Mexico caused by regulatory shifts and falling grades. Notably, primary silver mines now account for only 26% of global supply, leaving the market increasingly dependent on by-product output from copper and gold operations.

While production rose, the real story lay in profitability. Record gold prices boosted by-product credits, driving silver miners’ All-In Sustaining Costs (AISC) down to $12.21/oz. This created a staggering 75% increase in profit margins, with nearly the entire primary silver sector remaining profitable. Additionally, recycling hit a 13-year high of 197.6 Moz, though refinery bottlenecks limited its full impact.

Demand: A Tale of Two Sectors

For the first time since the pandemic, total silver demand contracted by 2% to 1,130.6 Moz. This was driven by two main factors:

  • Industrial Thrifting: Industrial demand fell 3%, primarily due to the solar industry. As silver costs spiked to 20% of cell manufacturing costs, manufacturers accelerated “thrifting” technologies, reducing silver loading in photovoltaic (PV) cells.
  • Price Sensitivity: High prices crushed jewelry and silverware demand, particularly in India, where fabrication dropped 20%.

Conversely, physical investment remained robust. Demand for coins and bars rose 14%, led by a massive 33% surge in India and a doubling of investment demand in China.

The Liquidity Squeeze and 2026 Outlook

A critical theme of the report is the structural fragility of inventories. In October 2025, a convergence of ETP inflows and physical demand led to a liquidity squeeze in London, sending overnight lease rates to 200%. With London’s non-ETP stocks hitting record lows, the market proved it no longer has a “buffer” for sudden demand spikes.

Looking ahead to 2026, Metals Focus projects a sixth consecutive deficit of 46.3 Moz. While industrial and jewelry demand may continue to soften under price pressure, silver’s new status as a U.S. Critical Mineral and its growing role in AI data centers provide a strong floor. The market remains in a state of “permanent deficit,” where cumulative shortfalls (totaling 716 Moz over five years) ensure that silver remains a high-stakes, strategically vital asset.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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