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Celebrate the Sparkle of Sibling Love with Kalyan Jewellers

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Bhai Dooj is a deeply cherished occasion that solidifies the eternal, unbreakable bond between a brother and sister. It’s a day when the sister prays for her brother’s long life and prosperity, and the brother, in turn, commits to protecting his sister. This year, express the depth of this priceless relationship with a heartfelt gift from Kalyan Jewellers. Adorn your loved one with jewellery that captures the purity of your bond, a treasure they’ll hold close long after the festivities end.

To make this beautiful exchange of love even more special, Kalyan Jewellers is offering up to 50% off on making charges. Celebrate the bond with your sibling with a gift that shines as brightly as your love.

Gift Him Modern Strength
Elevate your brother’s everyday style with this sleek, dual-tone kada/men’s bracelet, crafted from a striking combination of matte-finish white and rose gold. The contemporary geometric design is accented with three parallel rose gold lines, adding a bold touch to its minimalist aesthetic. With a refined, structured build and a smooth inner lining for comfort, this piece is a perfect gift to your brother this Bhai Dooj to honor your bond with enduring elegance.

Sparkle for Your Sister

These magnificent gold bangles from Kalyan Jewellers dazzle with alternating oval-cut rubies and brilliant diamond accents. Their intricate design creates a luxurious, sparkling embrace for her wrist. Gift this breathtaking pair to your sister this Bhai Dooj, a radiant testament to your affection and her brilliant spirit.

Gift Him Enduring Connection

This dual-tone men’s chain from Kalyan Jewellers features a modern wheat/foxtail link design in alternating white and rose gold-tones. Its sleek, braided pattern symbolizes strength and continuity. Gift this timeless, luxurious piece to your brother this Bhai Dooj as a beautiful token of your unbreakable bond.

Adorn Her in Timeless Beauty

This stunning gold bangle from Kalyan Jewellers features intricate filigree and floral cut-out designs, embellished with vibrant red cabochon stones. Its ornate, traditional craftsmanship exudes elegance. Gift this magnificent piece to your sister this Bhai Dooj, a radiant symbol of your love and her cherished place in your life.

A Link to Cherish

This sleek men’s bracelet from Kalyan Jewellers features a contemporary dual-tone link design, alternating between white gold and rose gold segments. Its refined, masculine aesthetic offers versatile style. Gift this elegant piece to your brother this Bhai Dooj, a beautiful symbol of your enduring connection and sophisticated taste.

Grace Her with Glimmering Tradition

These exquisite gold jhumka earrings from Kalyan Jewellers feature a circular design with a central white stone, surrounded by radiant red gemstones and delicate floral motifs. Adorned with traditional bell-shaped drops and gold beads, they exude ethnic charm. Gift these timeless beauties to your sister this Bhai Dooj, celebrating her elegance.

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IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform

Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses

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The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.

An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.

The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.

Kaushlendra Sinha, CEO, IAGES, said:

“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”

IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.


Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:

“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”

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