Reliance Jewels has recorded a 52% increase in Average Bill Value despite volatile gold prices, driven significantly by its old gold exchange program. Over the past six months, gold prices have surged nearly 30% due to global uncertainties, tariffs, and trade tensions, with the price standing at Rs 1,27,851 per 10g as of October 17.

The contribution of old gold exchange rose to 32.5%, up from 21.9% last year, reflecting strong customer preference for trading in pre-owned gold.

Apart from jewellery, Reliance Retail Ventures Limited (RRVL) reported Q2 FY26 revenue of Rs 90,018 crore, marking an 18% year-on-year growth. This was fueled by robust festive season sales, with the Grocery and Fashion & Lifestyle segments growing 23% and 22% YoY, respectively.

Speaking on the results, Isha Ambani, Executive Director, said:
“We consistently innovate, from curating new collections to creating campaigns that connect with today’s Indian consumer. Our focus remains on building brands that inspire and resonate across India.”

RRVL expanded its store network by 412 outlets, bringing the total to 19,821 stores with 77.8 million sq. ft. of operational area. The company’s registered customer base grew to 369 million, with JioMart adding 5.8 million new customers, a 120% quarter-on-quarter growth rate.

This performance underscores Reliance Jewels’ ability to drive premiumisation and festive demand, even amid gold market volatility.