International News
PureJewels Leads UK Jewellery Industry with Launch of Hallmarking 2.0 and Digital Product Passports
The innovation, powered by blockchain technology from Everledger and implemented by the Edinburgh Assay Office, was unveiled alongside the launch of PureJewels’ latest fine jewellery line, the Lotus Collection.
For the first time in the UK, every piece in a jewellery collection will carry a secure digital record created at the hallmarking stage. These Digital Product Passports provide verified details about hallmarking, material provenance, supply chain journey, and ethical sourcing—enhancing consumer confidence and elevating the standard of responsible jewellery retail.
The Lotus Collection, symbolising love’s journey from bud to bloom, features handcrafted pieces in 18ct yellow gold, platinum, and PureJewels’ exclusive 22ct Sunrise Gold. It embodies the brand’s ethos of “Celebrating Journeys”, merging heritage artistry with cutting-edge innovation.
“Hallmarking has always been the cornerstone of trust in fine jewellery. By launching Hallmarking 2.0 with the Lotus Collection, we are showing how tradition and technology can coexist for the modern luxury consumer,” said Jayant Raniga, CEO of PureJewels. “This is the beginning of a more responsible, transparent, and digitally connected future for our industry.”
The Lotus Collection is now available at PureJewels’ London showroom, online at purejewels.com, and will be rolled out to retail partners nationwide. Ainsworth Jewellers in Blackburn—a heritage retailer with 155 years of history—will be the first UK stockist.
“Our customers value tradition, innovation, and transparency. With Digital Product Passports, they gain deeper insight and assurance—connecting them more meaningfully to each piece they choose,” said Phil Ainsworth, Managing Director of Ainsworth Jewellers.
The Edinburgh Assay Office, one of the UK’s oldest hallmarking institutions, has welcomed the move as a vital step forward.
“Hallmarking has safeguarded consumer trust for over 700 years. Hallmarking 2.0 is a natural evolution, and we are proud to bring that trust into the digital age,” said Scott Walter, Chief Executive and Assay Master.
Backed by tech partner Everledger, the initiative is also a testament to the growing demand for traceable luxury.
“Jewellery has a story to tell. Hallmarking 2.0 makes that story visible and verifiable,” said Leanne Kemp, Founder of Everledger.
GlamBuzz
All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes
From archival diamonds to playful brooches, Hollywood’s biggest night sparkled with fearless jewellery statements
The 2026 Golden Globes didn’t just celebrate cinematic brilliance—it redefined red-carpet glamour. Set against a newly designed red carpet at the Beverly Hills Hotel, the evening shimmered beneath four magnificent Swarovski crystal chandeliers, casting a radiant glow on Hollywood’s finest. But the true spectacle lay in the extraordinary jewellery moments that unfolded as stars stepped into the spotlight.
Teyana Taylor delivered one of the night’s most talked-about looks, pairing her Best Supporting Actress win for One Battle After Another with striking 1940s Tiffany & Co. earrings. The archival diamonds perfectly offset the playful audacity of her custom Schiaparelli gown, proving once again that classic jewels and modern fashion can collide spectacularly.
Zoë Kravitz championed the romantic return of the hair pin, wearing a bespoke creation by Jessica McCormack that felt both intimate and effortlessly chic. Meanwhile, Charli xcx leaned fully into Old Hollywood glamour, completing her custom Saint Laurent ensemble with cascading De Beers diamond strands that echoed timeless screen sirens.
Men’s jewellery continued its powerful rise on the Golden Globes carpet. Colman Domingo stood out with an elegant suite of Boucheron diamonds, styled as ivy-like tendrils flowing over his custom black Valentino tuxedo—an artful blend of couture and craftsmanship. Paul Mescal reaffirmed his love for refined accessories with a Cartier tie pin, while Connor Storrie brought playful elegance with Tiffany & Co.’s iconic Bird on a Rock brooch.
One of the most imaginative jewellery moments belonged to Wicked director Jon M. Chu, who wore two beaded figurative brooches depicting his co-stars and fellow nominees Ariana Grande and Cynthia Erivo. Designed by Italy-based embroidery artist Nerd Bead—discovered by Chu on Instagram—the pieces added personality, storytelling and warmth to the red carpet.
Elsewhere, Emily Blunt sparkled in Tiffany & Co., Priyanka Chopra Jonas turned heads in Bulgari, Hailee Steinfeld chose the architectural elegance of Repossi, Claire Danes glowed in Pomellato, Natasha Lyonne dazzled in Chopard, Jennifer Lawrence opted for Swarovski, and Timothée Chalamet continued his refined jewellery streak with Cartier.
At the 2026 Golden Globes, jewellery wasn’t merely an accessory—it was a statement of individuality, creativity and evolving red-carpet expression. From archival diamonds to bold brooches, the night served as a brilliant reminder that fine jewellery remains one of Hollywood’s most powerful storytelling tools
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All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.