GlamBuzz
Preity G Zinta makes a powerful comeback as the face of Swa Diamonds
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Swa Diamonds, one of India’s leading fine jewellery brands, has reached a new milestone by welcoming renowned Indian actress Preity G Zinta as its brand ambassador. With her timeless grace and confident presence, Swa Diamonds takes a bold step forward to strengthen its footprint across India and the UAE.
Preity G Zinta, the new face of Swa Diamonds, expressed her excitement about the association, saying, “I’m truly delighted to partner with Swa Diamonds — a brand that represents authenticity, elegance, and timeless beauty. For me, jewellery has always been about celebrating life’s real moments, and Swa’s philosophy ‘As Real As You’ deeply resonates with who I am. I believe every woman deserves jewellery that reflects her real self — confident, graceful, and strong.”
In 2022, Swa Diamonds earned a Guinness World Record for creating a ring set with 24,679 natural diamonds, a testament to the brand’s unwavering commitment to excellence, innovation, and craftsmanship.
With its headquarters in Kerala and state-of-the-art manufacturing units in Kerala and Mumbai, Swa Diamonds delivers world-class jewellery crafted with precision, passion, and uncompromising quality. With over 400 stores across India and the UAE, the brand is on track to exceed 500 stores by the end of 2025, further cementing its position as one of India’s most admired jewellery houses.
Malabar Gold & Diamonds inaugurated two new showrooms – in Garia and Barrackpore, West Bengal. These additions mark the brand’s 7th stores in West Bengal. They have total 16 stores across the Eastern Region. The plush showrooms were unveiled by Rukmini Maitra, celebrated Bengali actor and Brand Ambassador of Malabar Gold & Diamonds, in the presence of Thahsil Ahammed, Regional Head, East Region, Malabar Gold & Diamonds, Amit Routh, Business Head, East Region, Malabar Gold & Diamonds and senior members of the Malabar Group management team.
The new showroom in Garia spans 7,800 sq ft, while the Barrackpore outlet covers 5,300 sq ft. Both have been designed to offer customers a premium shopping experience with an extensive range of jewellery across designs, styles and price segments. This launch reinforces the brand’s ongoing expansion across India, backed by its strong focus on craftsmanship, service, and customer trust.
M.P. Ahammed, Chairman – Malabar Group,West Bengal remains a strategically important market for Malabar Gold & Diamonds. The trust and patronage we have consistently received from customers in the region reinforce our commitment to invest further and strengthen our presence. The launch of our new showrooms is a testament to our focus on expanding access to world-class jewellery while upholding our values of transparency, superior quality, and best-in-class services.
Rukmini Maitra said Malabar Gold & Diamonds has always stood for trust, craftsmanship, and meaningful customer experience. I am delighted to be part of this milestone as the brand brings a variety of world-class jewellery closer to customers in these two new locations. It reflects Malabar’s commitment to excellence and its deep connection with the people of Bengal.
Brand Ambassador, Malabar Gold & Diamonds
As a part of the launch celebrations, customers can avail up to 30% off on making charges of Gold, Uncut and Gemstone jewellery, and up to 30% off on Diamond value. These offers are valid upto 18th January, 2026.
Designed with elegant interiors and supported by a highly trained team of jewellery experts, the showrooms offer customers a seamless and comfortable shopping experience with spacious, thoughtfully planned layouts. This dual-showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, bringing together traditional craftsmanship and modern innovation to deliver a refined jewellery-buying experience.
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