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Preity G Zinta makes a powerful comeback as the face of Swa Diamonds

Diamond production at Rio Tinto rose in the third quarter amid a strong comparison with the previous year, when the company temporarily closed its Diavik mine in Canada.

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Swa Diamonds, one of India’s leading fine jewellery brands, has reached a new milestone by welcoming renowned Indian actress Preity G Zinta as its brand ambassador. With her timeless grace and confident presence, Swa Diamonds takes a bold step forward to strengthen its footprint across India and the UAE.

Preity G Zinta, the new face of Swa Diamonds, expressed her excitement about the association, saying, “I’m truly delighted to partner with Swa Diamonds — a brand that represents authenticity, elegance, and timeless beauty. For me, jewellery has always been about celebrating life’s real moments, and Swa’s philosophy ‘As Real As You’ deeply resonates with who I am. I believe every woman deserves jewellery that reflects her real self — confident, graceful, and strong.”

In 2022, Swa Diamonds earned a Guinness World Record for creating a ring set with 24,679 natural diamonds, a testament to the brand’s unwavering commitment to excellence, innovation, and craftsmanship.

With its headquarters in Kerala and state-of-the-art manufacturing units in Kerala and Mumbai, Swa Diamonds delivers world-class jewellery crafted with precision, passion, and uncompromising quality. With over 400 stores across India and the UAE, the brand is on track to exceed 500 stores by the end of 2025, further cementing its position as one of India’s most admired jewellery houses.

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GlamBuzz

Kalyan Jewellers’ Navratri Celebrations Bring Stars From All Industries To Thrissur

Saif Ali Khan, Sara Ali Khan, Nagarjuna, Sreeleela, Malavika Mohanan and Other Celebrities Attend The Kalyanaraman Family’s Annual Festive Gathering

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Kalyan Jewellers’ annual Navratri Puja celebrations at the Kalyanaraman family residence in Thrissur brought together prominent personalities from across various business verticals including Sports, Bollywood and the South Indian film industries, adding star power to the festive occasion.

The celebrations witnessed the presence of Saif Ali Khan, Sara Ali Khan, Nagarjuna, Akhil Akkineni, Sreeleela, Malavika Mohanan, Bobby Deol, Malaika Arora, Priyadarshan and Lissy, among other well-known guests. The celebrities arrived in traditional attire, reflecting the festive spirit and cultural significance of the occasion.

Traditional Elegance and Festive Style

The gathering showcased a blend of traditional Indian fashion and festive elegance, with several celebrities complementing their ethnic outfits with gold jewellery. Nagarjuna and his son Akhil Akkineni were seen in traditional kurta ensembles, while Saif Ali Khan opted for a classic kurta look. Sara Ali Khan appeared in a yellow saree with pink zari borders.

Actors Sreeleela and Malavika Mohanan also embraced traditional sarees paired with gold jewellery, highlighting the enduring appeal of Indian craftsmanship during festive celebrations. Filmmaker Priyadarshan attended with actor Lissy, while other prominent guests included Prabhu Ganesan, Punitha Prabhu, Rahman, Meherunnisa, Jayaram and Kalidas Jayaram.

A Signature Festive Tradition

The annual Navratri Puja hosted by the Kalyanaraman family has evolved into a prominent festive gathering, bringing together celebrities, industry personalities and distinguished guests. The celebration reflects the importance of tradition, family and cultural heritage, while highlighting the role of gold jewellery in India’s festive and ceremonial occasions.

Through this annual gathering, Kalyan Jewellers continues to bring together cinema, culture and festive traditions in a celebration that attracts considerable attention across the entertainment and jewellery industries.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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