International News
Precious Metals struggle to find direction AUGMONT BULLION REPORT
On a monthly basis, gold remained constant at about $3300, fluctuating by $150 up and down throughout the month. As markets processed the news of US tariffs and conflicting data releases, gold was unable to make a clear move in either direction.
Following a phone call with Ursula von der Leyen, the president of the European Commission, US President Donald Trump stated over the previous weekend that he had reached an agreement to extend the tariff deadline on European imports until July 9. As a result of this event, gold lost appeal as a safe-haven asset and the risk mood improved at the start of the week. Despite this, gold losses were minimized because US financial markets were closed on Monday in honour of Memorial Day.
According to the Federal Reserve’s May policy meeting minutes released on Wednesday, officials were extremely confused about the state of the economy. Participants pointed out that if inflation continued to rise, they might have to make tough trade-offs, and jobs and growth prospects dimmed.
The Court of International Trade, meantime, declared that President Trump’s reciprocal tariffs would not be implemented, citing his abuse of power in putting universal charges on goods from the US’s trading partners. In a notice of appeal, the Trump administration has questioned the court’s jurisdiction. Gold’s weekly decline continued, as it hit $3250, its lowest level in more than a week, as the headline’s quick reaction helped the USD decline.
The first estimate of -0.3% QoQ contraction for the first quarter of 2025 was surpassed by the second estimate of -0.2%. Meanwhile, according to the US’s last data release of the week, the country’s annual inflation rate, as determined by the PCE Price Index movement, decreased from 2.3% in March to 2.1% in April. Gold mostly disregarded this information and continued to trade below $3300 in the lower half of the weekly range.
Markets are currently pricing in a 25% chance of a 25 basis point rate drop in July, according to the CME FedWatch Tool. Throughout the week, market players will closely monitor the Fed officials’ remarks. On June 7, the Fed will begin its blackout period, and policymakers may try to influence expectations in a certain way. The USD may gain strength over time and pave the way for a prolonged drop in gold prices if Fed commentary suggests that the central bank would like to lower the policy rate only once in 2025. Markets continue to believe that there is a nearly 70% possibility that the Fed will choose to implement at least two 25 basis point interest rate reductions this year, according to the CME FedWatch Tool.
Amidst all the data releases and Fed commentary, headlines about US trade relations could influence the risk mood in Gold Markets. If the US announces new agreements with its partners, a positive shift in sentiment could keep gold under selling pressure. Conversely, if Trump takes an aggressive stance and extends his tariff threats to the EU and other countries, the precious metal could benefit from safe-haven flows.
| Metal | Expected Price Range (USD) | Expected Price Range (INR) | Movement on Breakout/Breakdown | Remarks |
|---|---|---|---|---|
| Gold | $3,220 – $3,375 | ₹94,000 – ₹97,500 | 2–3% movement | Watch for breakout/breakdown signals |
| Silver | $32 – $34 | ₹94,000 – ₹98,000 | Range-bound movement | Continued sideways trend expected |
DiamondBuzz
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.



The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.
We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance) to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.
By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”
The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:
- Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
- Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
- Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
- Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.


As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.
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