Lukson Jewels, India’s most trusted lab-grown diamond label, unveils its newest capsule: Mystic Mermaid, an ethereal jewellery collection that draws on the mystery and majesty of the ocean. Set in premium Vermeil gold and featuring IGI-certified, lab-grown diamonds, each piece reflects Lukson’s unwavering commitment to ethical luxury, individual expression, and contemporary design.

Inspired by marine elegance and modern minimalism, the Mystic Mermaid collection offers an exquisite range of rings, earrings, necklaces, and bracelets that glimmer with fluid lines and sea-inspired motifs. Designed to evoke both fantasy and freedom, the pieces serve as wearable poetry — a nod to the power of femininity and the serenity of the sea.

“This collection captures the duality of softness and strength that the ocean represents,” says Anand Lukhi, Founder & CEO of Lukson and a third-generation diamantaire. “Mystic Mermaid is not just about jewellery it’s about honouring individuality while staying rooted in sustainability. As a brand, we’ve always aimed to redefine fine jewellery for the modern Indian consumer, and this collection is another step in that direction.”

Lukson was founded in 2024 as the first D2C label from the JK Star Group, a legacy diamond conglomerate with over 34 years of heritage. Anand’s vision was bold: to shift the diamond narrative from mined opulence to mindful beauty, embracing lab-grown diamonds that match the brilliance of natural stones without the environmental cost.

Adding to this ethos, Vedant Lukhi, Co-founder of Lukson, shares: “Mystic Mermaid is for the dreamers, the doers, and everyone in between. It brings together conscious materials, timeless silhouettes, and a certain whimsical strength. We hope it inspires people to wear their stories and their values proudly.”

With a brand philosophy rooted in equality, trust, passion, and sustainability, Lukson continues to break new ground by offering accessible luxury without compromise. The brand controls its entire supply chain — from design and diamond cultivation to retail ensuring transparency, fair pricing, and exceptional quality at every step.

• Gold prices slightly declined below $3380 (Rs 99400) as investors’ attention was drawn to the Federal Reserve’s annual Jackson Hole symposium and US President Donald Trump’s meeting with European and Ukrainian leaders.
• In a White House meeting with President Zelensky, alongside European and NATO officials, President Trump voiced hope that the war in Ukraine would be over.
• After the negotiations, he claimed, the US will be “involved” in keeping the ceasefire and would call Russian President Putin.
• Amidst mounting anticipation for a September interest-rate decrease, markets will be closely observing Federal Reserve Chair Jerome Powell’s forthcoming statements at the Jackson Hole Symposium as well as the minutes from the Fed’s most recent meeting.

Technical Triggers

• Gold seems to continue its downward trajectory after sustaining below $3400. Next target is $3340 (Rs 98500), while $3445 (Rs 100,500) remains the resistance
• Silver prices are expected to consolidate in a range of $37.5(Rs 112,500) to $39(~Rs 115,000).

Waman Hari Pethe Jewellers, a name synonymous with heritage and trust since 1909, has expanded its legacy with the grand opening of its 30th showroom in Thane. This marks a significant chapter in the brand’s 116-year journey of delivering timeless craftsmanship and impeccable quality.

The new showroom was inaugurated in the presence of esteemed guests, including Ramesh Vaze, Chairman of S.H. Kelkar & Co. Ltd., and National Award-winning filmmaker Ravi Jadhav, along with long-time patrons and senior members of the company.

Designed as a modern retail destination, the state-of-the-art Thane showroom showcases an extensive range of gold, diamond, and Polki jewellery, blending traditional artistry with contemporary elegance.

Commenting on the launch, Ashish Pethe said, “Opening our 30th showroom is a testament to the trust our customers have placed in us. Our patrons had to travel to Mumbai for buying with us. Now we are happy to come to Thane to serve our loyal customers. Thane’s vibrancy makes it an ideal location to serve our discerning clientele.”

The launch event also featured an exclusive preview of new collections, continuing the brand’s promise to offer jewellery that helps create lasting memories.

With this new addition, Waman Hari Pethe Jewellers reinforces its commitment to being closer to its customers while upholding its legacy of excellence in jewellery.