National News
PNG Jewellers unveils ‘Pratha’, a Wedding Collection redefining Tradition for the modern bride
As the grand Indian wedding season unfolds, PNG Jewellers, one of India’s most trusted legacy jewellery brands, announces the launch of its much-anticipated Pratha campaign across Maharashtra, Madhya Pradesh, Uttar Pradesh, and Goa. The collection, inspired by the spirit of tradition and modern femininity, redefines bridal elegance with new designs that pay homage to heritage while embracing contemporary craftsmanship.
Building upon its enduring success, Pratha meaning ‘tradition’ is a celebration of grace, emotion, and artistry. The new line introduces exquisite bridal sets, necklaces, earrings, bangles, and maang tikas crafted in gold and diamonds, embodying the essence of timeless beauty. Each piece reflects the deep-rooted significance of wedding jewellery, blending intricate detailing with modern silhouettes for today’s discerning brides.
To mark the onset of weddings, PNG Jewellers has announced exciting offers across its stores: up to 30% off on making charges for gold jewellery and up to 75% off on diamond jewellery making charges. In addition, customers can enjoy a 0% reduction on old gold exchange, making it an ideal time to invest in heirloom pieces that symbolise love and legacy.
Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said, “Pratha represents the eternal connection between heritage and emotion. Every design in this collection is created to be a lifelong companion for brides as they embark on a new journey. Through this campaign, we celebrate not just jewellery, but the sentiment of commitment and togetherness that defines every wedding.”
The Pratha collection is endowed with the craftsmanship of old Indian art forms, resonating with women who wish to honour their roots while embracing change. This limited-time offer aims to strengthen PNG Jewellers’ connection with its customers and enhance footfall across all showrooms. The initiative also underscores the brand’s commitment to innovation, craftsmanship, and trust, values that have guided its 192-year journey.
National News
GJC Delegation Meets RBI Deputy Governor, Makes GMS Presentation
The Proposal Was Acknowledged As An Innovative Initiative With The Potential To Become A Game Changer For The Industry and The Nation.
A GJC delegation comprising Vice Chairman Avinash Gupta, Legal Consultant CA Bhavin Mehta, and National Secretary Mitesh Dhorda met with Shirish Chandra Murmu, Deputy Governor of the Reserve Bank of India, along with his senior team.
During the meeting, the delegation made a detailed presentation on the proposed Gold Monetization Scheme (GMS). The RBI team appreciated the concept of the scheme. The proposal was acknowledged as an innovative initiative with the potential to become a game changer for the industry and the nation.
GJC remains committed to working closely with all stakeholders —including the government, banks, jewellers, gold depositors, and temple trusts—in the larger national interest and for the sustainable growth of the GJ industry.
The Gold Monetization Scheme (GMS) in India was launched with the primary objective of reducing gold imports by mobilizing the vast amount of idle gold held by households, institutions, and temple trusts, thereby decreasing the country’s heavy reliance on gold imports. By encouraging depositors to bring their unused gold into the formal banking system, the scheme puts this dormant gold into productive economic purposes, such as meeting the needs of jewellers and industries without requiring fresh imports.
Additionally, the scheme allows depositors to earn interest on their gold deposits instead of keeping gold idle at home, transforming a non-yielding asset into an income-generating investment while simultaneously strengthening India’s gold supply chain and reducing the trade deficit.
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