National News
PNG Jewellers unveils ‘Pratha’, a Wedding Collection redefining Tradition for the modern bride
As the grand Indian wedding season unfolds, PNG Jewellers, one of India’s most trusted legacy jewellery brands, announces the launch of its much-anticipated Pratha campaign across Maharashtra, Madhya Pradesh, Uttar Pradesh, and Goa. The collection, inspired by the spirit of tradition and modern femininity, redefines bridal elegance with new designs that pay homage to heritage while embracing contemporary craftsmanship.
Building upon its enduring success, Pratha meaning ‘tradition’ is a celebration of grace, emotion, and artistry. The new line introduces exquisite bridal sets, necklaces, earrings, bangles, and maang tikas crafted in gold and diamonds, embodying the essence of timeless beauty. Each piece reflects the deep-rooted significance of wedding jewellery, blending intricate detailing with modern silhouettes for today’s discerning brides.
To mark the onset of weddings, PNG Jewellers has announced exciting offers across its stores: up to 30% off on making charges for gold jewellery and up to 75% off on diamond jewellery making charges. In addition, customers can enjoy a 0% reduction on old gold exchange, making it an ideal time to invest in heirloom pieces that symbolise love and legacy.
Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said, “Pratha represents the eternal connection between heritage and emotion. Every design in this collection is created to be a lifelong companion for brides as they embark on a new journey. Through this campaign, we celebrate not just jewellery, but the sentiment of commitment and togetherness that defines every wedding.”
The Pratha collection is endowed with the craftsmanship of old Indian art forms, resonating with women who wish to honour their roots while embracing change. This limited-time offer aims to strengthen PNG Jewellers’ connection with its customers and enhance footfall across all showrooms. The initiative also underscores the brand’s commitment to innovation, craftsmanship, and trust, values that have guided its 192-year journey.
Amoura, the contemporary fine jewellery label by D.P. Jewellers, marked International Women’s Day with an elegant and thoughtfully curated celebration in Indore. The exclusive gathering brought together women for an evening dedicated to wellness, community, and self-expression.
Hosted at DEUCE, the invite-only event reflected Amoura’s philosophy of celebrating modern women who effortlessly balance strength with elegance in their everyday lives. The evening created a warm and engaging space for guests to connect, unwind, and celebrate the spirit of womanhood.
As part of the celebration, guests were also introduced to Amoura’s contemporary jewellery collection — delicate, lightweight designs thoughtfully created to complement a woman’s everyday lifestyle. From professional workdays to festive occasions, the collection highlights versatile pieces that add a subtle yet refined sparkle to every moment.
Speaking on the occasion, Aman Kataria, SM Business Development at D.P. Jewellers, shared, “At Amoura, our vision is to create jewellery that truly reflects the lifestyle of modern women — elegant, expressive, and versatile enough to be worn every day. Celebrating Women’s Day through such meaningful experiences allows us to connect with our customers beyond jewellery and honour the strength, individuality, and confidence that women bring to every aspect of life.”
Adding to this, Sujal Kataria, SM Business Development at D.P. Jewellers, said,“Amoura represents a fresh and contemporary approach to fine jewellery, designed for women who appreciate style, comfort, and versatility. Through initiatives like this Women’s Day celebration, we aim to create meaningful experiences for our customers while showcasing jewellery that seamlessly becomes a part of their everyday lives.”
Through initiatives like this, Amoura by D.P. Jewellers continues to strengthen its positioning as a modern jewellery brand that resonates with today’s women, offering fine jewellery that is contemporary, versatile, and designed for everyday wear.
The Amoura collection is available across all stores of D.P. Jewellers.
Source:D.P. Jewellers
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