National News
PNG Jewellers unveils ‘Pratha’, a Wedding Collection redefining Tradition for the modern bride
As the grand Indian wedding season unfolds, PNG Jewellers, one of India’s most trusted legacy jewellery brands, announces the launch of its much-anticipated Pratha campaign across Maharashtra, Madhya Pradesh, Uttar Pradesh, and Goa. The collection, inspired by the spirit of tradition and modern femininity, redefines bridal elegance with new designs that pay homage to heritage while embracing contemporary craftsmanship.
Building upon its enduring success, Pratha meaning ‘tradition’ is a celebration of grace, emotion, and artistry. The new line introduces exquisite bridal sets, necklaces, earrings, bangles, and maang tikas crafted in gold and diamonds, embodying the essence of timeless beauty. Each piece reflects the deep-rooted significance of wedding jewellery, blending intricate detailing with modern silhouettes for today’s discerning brides.
To mark the onset of weddings, PNG Jewellers has announced exciting offers across its stores: up to 30% off on making charges for gold jewellery and up to 75% off on diamond jewellery making charges. In addition, customers can enjoy a 0% reduction on old gold exchange, making it an ideal time to invest in heirloom pieces that symbolise love and legacy.
Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said, “Pratha represents the eternal connection between heritage and emotion. Every design in this collection is created to be a lifelong companion for brides as they embark on a new journey. Through this campaign, we celebrate not just jewellery, but the sentiment of commitment and togetherness that defines every wedding.”
The Pratha collection is endowed with the craftsmanship of old Indian art forms, resonating with women who wish to honour their roots while embracing change. This limited-time offer aims to strengthen PNG Jewellers’ connection with its customers and enhance footfall across all showrooms. The initiative also underscores the brand’s commitment to innovation, craftsmanship, and trust, values that have guided its 192-year journey.
National News
GJC welcomes RBI’s 25 basis point repo rate cut
Seen as a boost to economic growth and sectoral stability
The All India Gem and Jewellery Domestic Council (GJC) welcomes the Reserve Bank of India’s announcement of a 25 basis point cut in the key repo rate. This progressive and timely measure reflects the Hon’ble Prime Minister and the Finance Minister’s commitment to strengthening India’s economic environment.
The gem and jewellery sector, a vital contributor to employment and exports, will benefit significantly from this reduction in interest rates. Lower borrowing costs and improved liquidity will ease financial pressures, enhance business confidence, and support growth across the trade.
Rajesh Rokde, Chairman of GJC, said: “We sincerely appreciate the Government of India and the RBI for this supportive move. The repo rate cut will help the trade stabilise, sustain, and grow in the coming months. It is a welcome relief for our industry and will encourage investment, strengthen retail demand, and create a more conducive environment for expansion.”
Avinash Gupta, Vice Chairman of GJC, added: “This decision demonstrates the government’s proactive approach to nurturing economic growth. By easing financial pressures, the RBI has created an enabling environment for businesses in the gem and jewellery sector to flourish. We urge all our fellow members nationwide to take note of this positive development and utilise the benefit effectively, especially small and medium enterprises that form the backbone of our industry.”
The GJC believes this move will have a cascading positive impact across allied industries, empowering artisans, manufacturers, wholesalers, and retailers. With improved liquidity, jewellers will be better positioned to meet consumer demand during the upcoming festive and wedding seasons, further contributing to India’s economic momentum.
The Council reiterates its gratitude to the Government of India and the Reserve Bank of India for their continued support. This measure will strengthen the sector’s resilience and long-term growth, reinforcing India’s position as a global leader in gems and jewellery.
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