National News
Children’s Day 2025 Gets a Glittering Upgrade from India’s Jewellery Industry
From modern minimal charms to vibrant character pieces, brands reimagine jewellery for the next generation. Some have relieved childhood through jewellery collection releases while some have encouraged the special day by dedicating the Children’s day with their version of the celebration.
Gargi by P N Gadgil & Sons
Gargi by P N Gadgil & Sons celebrates the magic of childhood with its Kids Collection —a beautiful line of fashion jewellery that makes every moment of a child’s life even more special.
Gargi has created a collection that perfectly captures the imagination and innocence of childhood, because style has no age. Each piece is carefully made to show what kids love most, like magical creatures and parts of nature that make them feel awe and happiness.
Kalyan Jewellers
Kalyan Jewellers celebrates the magic of childhood with a charming lineup of specially crafted pieces — from the Pinwheel Gold & Blue Enamel Pendant to Tiny Triangular Diamond Studs, the Gold Teddy Bangle, Pastel Gold Studs, and playful essentials like gold studs, sky-blue enamel rings, and delicate chains.
Designed for little dreamers, every piece captures joy, innocence and everyday wonder — a perfect sparkle for their special day.
Jos Alukkas
Jos Alukkas is celebrating the joy, innocence, and wonder of childhood this Children’s Day.
The brand is shining a spotlight on little stars who brighten the world with playful and delightful jewellery crafted just for them. It’s a celebration of tiny sparkles, big smiles, and the magic that childhood brings.
GRT Jewellers
GRT Jewellers celebrates Children’s Day 2025 with a delightful collection designed for little ones. From playful golden car pendants to charming chains, Fish pendant, bracelets, and pendants, each piece is crafted to spark imagination, joy, and endless fun.
The collection blends whimsy with elegance, making every moment of childhood even more special. Perfect for gifting or adding a little sparkle to their everyday adventures!
Joyalukkas
Joyalukkas celebrates Children’s Day 2025 with a delightful range of bracelets, playful chains, and charming pendants for kids.
Each piece reflects the joy, innocence, and wonder of childhood, adding a touch of sparkle to their special day.
Mia by Tanishq
Mia by Tanishq celebrates the joy and wonder of childhood with a delightful range of jewellery for kids.
From playful chains to charming pendants, each piece is crafted with care and creativity to add a touch of sparkle to little moments.
Designed to celebrate their innocence, imagination, and endless fun, Mia by Tanishq makes Children’s Day truly special for every young star.
This Children’s Day, India’s jewellery industry is not just showcasing products; it’s celebrating childhood itself. By combining craftsmanship, creativity, and a sense of wonder, these brands are making the day truly special for little ones.
With collections designed to delight, inspire, and bring joy, the jewellery released for Children’s Day 2025 reflects a growing trend: celebrating life’s smallest moments with sparkle, imagination, and love. From whimsical charms to elegant keepsakes, these pieces ensure that every child’s day is filled with magic and memories that last a lifetime.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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