Kushal’s, India’s leading fashion and silver jewellery brand, unveils its latest edit: the Everyday Collection. Designed for the modern Indian woman, this thoughtfully curated range features versatile fashion jewellery that elevates your day-to-day look — whether you’re heading to work, a brunch date, dance class, or a quick shopping spree.

The modern woman is redefining how she dresses—embracing jewellery as an essential part of her everyday wardrobe. Whether it’s dressing up a kurta for the office, adding charm to co-ords for a mall run, or slipping on hoops with power dressing—who says everyday can’t sparkle?

That’s where Kushal’s Everyday Collection comes in. Featuring over 10,000 curated designs, it offers chic, affordable, and functional pieces that are effortlessly high on style.

Below are the trends shaping how women can style jewellery across different moods and moments:

1. Ethnic Elegance Everyday

Antique-finish jhumkas, delicate kadas, and antique malas add a graceful touch to kurtas, Indo-fusion sets, sarees or co-ords. Emeralds (coloured stones), layered beaded chains, trendy mangalsutras, and minimal designs offer just the right amount of vibrance — jewellery that blends tradition with a modern twist. Pair it with a swipe of kajal and a soft glow — perfect for both home and work.

2. Minimal glam everyday

Sleek. trendy huggies (hoops), metallic button studs, and long chains pair beautifully with denim, blazers, or casual dresses. These bold-yet-minimalist pieces are ideal for movie nights, cafe catch-ups, or even client meetings.

3. 92.5 Silver Everyday

Understated yet striking, sterling silver essentials — from stacked bracelets to zircon-studded studs — offer a confident, minimal vibe. Each piece is crafted in 92.5 pure silver and BIS-hallmarked for authenticity. Perfect for women who prefer subtle statements that move seamlessly from workout sessions to workdays.

Commenting on the launch, Ankit Gulechha, Director – Marketing at Kushal’s Fashion Jewellery, said, “Our latest Everyday collection reflects how modern Indian women are embracing jewellery as an essential part of their everyday style — not just for special occasions. Whether you’re heading to the office, a dance class, or brunch with friends, this collection has something to make you feel confident, stylish, and put together. It’s practical fashion jewellery with elevated charm — for every moment, every day.”

The Everyday Collection is a celebration of personal style — rooted in utility but powered by expression. Whether you prefer antique jhumkas with your kurta or hoops with heels and a power suit, Kushal’s makes it easy to feel put-together every day — without the pressure of repeating or overthinking your look.

Indriya, Aditya Birla Group’s jewellery brand today announced the launch of ‘SMART GOLD EXCHANGE,’ a pioneering scheme set to redefine the gold exchange experience for customers across India. Breaking traditional norms, Indriya now offers India’s only zero-deduction policy on old gold, ensuring customers receive the full value of their pre-owned gold, 14kt onwards, regardless of its karatage.

Customers can now bring in their old gold, whether 14kt or 22kt, and receive full value of its prevailing market value, with no hidden charges or deductions. This ground-breaking initiative places trust and transparency at the forefront, empowering customers to seamlessly upgrade their old jewellery and buy exquisite masterpiece jewellery.

Sandeep Kohli, CEO, Indriya said “At Indriya, we believe trust is the most precious element in every piece of jewellery. With this initiative, we are proud to offer our customers complete value for their old gold—without deductions, without hidden charges. It is our way of ensuring transparency, simplifying the upgrade journey, and welcoming them to experience the elegance of our latest collections with total confidence. This will also allow our consumers to effortlessly transform their existing gold into new designs, ensuring they always receive full value and the confidence that comes with it.”

This transformative ‘SMART GOLD EXCHANGE’ scheme is now available across all 25 Indriya stores spanning North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh, reinforcing Indriya’s growing footprint and commitment to delivering exceptional value to consumers nationwide.

Gone are the days when bridal jewelry meant stashing ornate heirlooms in a locker. Today’s brides are rewriting the rules—opting for pieces that reflect their values, personal style, and modern lifestyle. Whether it’s a lab-grown diamond or a mined classic, contemporary bridal jewelry is about self-expression, sustainability, and long-term wearability.

Leading this movement is Oropel’s Noor Collection—a curated line of handcrafted, versatile diamond jewelry that beautifully blends tradition with modern sophistication. Here are six reasons why the Noor Collection is becoming a go-to for brides redefining luxury on their own terms:

1. Diamonds That Align with Your Values—and Your Aesthetic
With the Noor Collection, you’re free to choose between lab-grown or ethically sourced mined diamonds—without compromising on sparkle or sentiment. Every piece is a celebration of what matters to you, crafted with intention and authenticity.

2. The Noor Necklace: Designed for Every Chapter
This standout piece features three interchangeable, hand-embroidered straps—making it as adaptable as your wedding wardrobe. From ceremonies to after-parties to Sunday brunch, it’s bridal jewelry you’ll want to wear again and again.

3. Timeless Craftsmanship, Modern Sensibility
Each Noor design is handcrafted in 14K gold, merging intricate Indian techniques with clean, contemporary forms. Whether you’re drawn to delicate stackable rings or statement earrings, every piece is built for both beauty and longevity.

4. Jewelry That Tells Your Story
Oropel’s founder, Neeti Patwa, says it best: “Whether you prefer mined or lab-grown, Noor is about jewelry that feels like you.” Each piece is meant to be worn, lived in, and loved—just like the memories you’ll create in them.

5. More Than Just Wedding Day Jewelry
Noor pieces are designed to move with you—from your bridal look to your everyday style. Think diamond studs, versatile chokers, and refined bracelets that look just as good with jeans as they do with lehengas or gowns.

6. Heirlooms of a New Era
These aren’t your grandmother’s jewels—but they’re just as meaningful. With a focus on emotion, longevity, and design, each Noor piece is meant to be passed on—not just through generations, but through life’s many milestones.

Bridal Jewelry That’s Meaningful, Wearable, and Truly Yours
The Noor Collection by Oropel reimagines what bridal jewelry can be—versatile, value-driven, and deeply personal. Because the most beautiful diamond pieces aren’t just worn—they’re lived in.