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PMLA: Stricter reporting rules expected

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The Financial Intelligence Unit (FIU) is eyeing a fresh framework for reporting entities under the Prevention of Money Laundering Act (PMLA) Rules and will approach the Reserve Bank of India to enhance reporting requirements. Changes could include enhanced user details, immediate alert for any change in ‘know your customer’ (KYC) for accounts red-flagged for suspicious transactions and a fresh set of ‘alert indicators’ for capital market, money exchanges and bulk property or gems and jewellery purchases.

The FIU’s enhanced reporting framework represents a significant advancement in India’s anti-money laundering capabilities, addressing emerging challenges in fintech and cryptocurrency while strengthening oversight of traditional high-risk sectors like gems and jewellery.

The focus on real-time alerts and comprehensive reporting will enable more effective prevention of financial crimes and enhanced coordination between enforcement agencies. he enhanced framework aims to generate meaningful intelligence for law enforcement agencies including: Income Tax Department, Enforcement Directorate (ED),Central Bureau of Investigation (CBI)

When a large bulk transfer or purchase occurs, an immediate alert will be sent to the internal system. This promptly notifies the FIU, significantly improving their ability to track the transaction. Success of this initiative will depend on effective regulatory coordination, industry cooperation, and robust technical implementation. The framework’s emphasis on proactive monitoring rather than reactive investigation marks a fundamental shift in financial crime prevention capabilities.

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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