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Lucira Introduces Live Video Call Feature to Enhance Online Jewelry Shopping Experience

Amongst the first in the lab-grown jewelry space, the brand brings real-time expert consultations to its website, bridging digital convenience with in-store warmth

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Lucira, a lab-grown diamond fine jewelry brand founded by Rupesh Jain, has announced the launch of its new Live Video Call feature on its website. Pioneering this approach, Lucira became one of the first in the lab-grown diamond space to offer real-time, video-based consultations, bringing the warmth and personalisation of in-store shopping to the digital world.

Designed to make the online jewelry experience more personal, transparent, and interactive, the Live Video Call feature allows customers to connect directly with Lucira’s diamond experts in real time. Through the call, customers can view diamonds up close, get styling assistance, compare pieces, and ask any number of questions, replicating the attention and guidance traditionally associated with an in-store experience.

Rupesh Jain, Founder of Lucira said, “When it comes to buying diamond jewelry, trust and personal connection matter just as much as design or price. With our Live Video Call feature, we are removing the distance that sometimes crops up while buying jewelry. It allows customers to engage with our experts face-to-face, see every detail in real time, and make confident, informed decisions from anywhere. We believe this is the future of fine jewelry retail where digital convenience meets the intimacy of a concierge experience.”

Each product page on Lucira’s website now features a Call-to-Action (CTA) that enables instant access to a Live Video Call during working hours. No scheduling is needed. Customers can simply click to connect with a diamond expert for live product demonstrations and personalized guidance. Customers also have the option to schedule a call at their convenience.

With this launch, Lucira continues to enhance its digital-first approach while offering a personal shopping experience built on trust, access, and informed decision-making.

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Harit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection

A Celebration Of Regal Femininity, Heirloom Craftsmanship, and The Refreshing Depth Of Emeralds.

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June 2026 A bride’s jewellery is never merely ornamental, it carries sentiment, memory, and the quiet power of tradition. With its newest Polki Collection, Harit Zaveri Jewellers introduces a refined take on royal Indian bridal jewellery, thoughtfully designed for the modern bride who embraces heritage while expressing her individuality with confidence and grace.

Crafted between 18kt to 14kt gold and enriched by Emeralds, Harit Zaveri Jewellers Polki collection celebrates a bride in her most transformative moment – poised between reflection and becoming. Every jewellery piece in the collection is designed to accompany her through this pause.

At the heart of the collection lies the richness of polki craftsmanship – raw, uncut diamonds admired for their old-world charm and regal appeal, long associated with royal Indian heirlooms. Paired with vivid emeralds, known to symbolise renewal, harmony, love, and abundance, the collection brings together heritage and elegance. The richness of green emeralds adds depth and freshness, creating jewels that feel both classic and strikingly modern.

The collection features an expansive range of statement and versatile pieces including necklaces, kadas, rings, earrings, and bridal sets, thoughtfully embellished with emeralds, pearls, and polki detailing.

This collection from Harit Zaveri Jewellers compliments classic reds and heritage weaves to contemporary ivories, pastels, and couture silhouettes. Whether layered with a traditional lehenga, paired with a modern sari drape, or styled for intimate pre-wedding celebrations, these pieces seamlessly adapt while elevating every bridal look with a quiet majesty.

These pieces are envisioned as modern heirlooms, where meticulous craftsmanship, precious materials, and timeless artistry come together to create pieces worthy of being passed down through generations.

Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers said:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look. Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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