National News
Lucira Introduces Live Video Call Feature to Enhance Online Jewelry Shopping Experience
Amongst the first in the lab-grown jewelry space, the brand brings real-time expert consultations to its website, bridging digital convenience with in-store warmth
Lucira, a lab-grown diamond fine jewelry brand founded by Rupesh Jain, has announced the launch of its new Live Video Call feature on its website. Pioneering this approach, Lucira became one of the first in the lab-grown diamond space to offer real-time, video-based consultations, bringing the warmth and personalisation of in-store shopping to the digital world.
Designed to make the online jewelry experience more personal, transparent, and interactive, the Live Video Call feature allows customers to connect directly with Lucira’s diamond experts in real time. Through the call, customers can view diamonds up close, get styling assistance, compare pieces, and ask any number of questions, replicating the attention and guidance traditionally associated with an in-store experience.

Rupesh Jain, Founder of Lucira said, “When it comes to buying diamond jewelry, trust and personal connection matter just as much as design or price. With our Live Video Call feature, we are removing the distance that sometimes crops up while buying jewelry. It allows customers to engage with our experts face-to-face, see every detail in real time, and make confident, informed decisions from anywhere. We believe this is the future of fine jewelry retail where digital convenience meets the intimacy of a concierge experience.”
Each product page on Lucira’s website now features a Call-to-Action (CTA) that enables instant access to a Live Video Call during working hours. No scheduling is needed. Customers can simply click to connect with a diamond expert for live product demonstrations and personalized guidance. Customers also have the option to schedule a call at their convenience.
With this launch, Lucira continues to enhance its digital-first approach while offering a personal shopping experience built on trust, access, and informed decision-making.
National News
Rajiv Jain Elected Chairman Of Jaipur Jewellery Show
The members expressed their confidence that, under his leadership, JJS will continue to achieve new milestones while further strengthening its position as one of the country’s premier gem and jewellery exhibitions.
The Jaipur Jewellery Show Organising Committee has unanimously elected Rajiv Jain as the Chairman of Jaipur Jewellery Show (JJS). Rajiv Jain is a distinguished industry leader with decades of exemplary service to the gem and jewellery sector and had held many important positions.
A few of the key positions held by him are: Past Chairman, Gems & Jewellery Export Promotion Council (GJEPC), sponsored by the Ministry of Commerce & Industry, Government of India; Chairman, Confederation of Indian Industry (CII), Rajasthan; Founder Chairman, Museum of Gems & Jewellery, Jaipur; and Past Chairman, Indian Institute of Gems & Jewellery, Jaipur (IIGJ Jaipur).
Rajiv Jain succeeds Vimal Chand Surana, who has served as the Chairman of JJS for the past 19 years. Under his visionary leadership, Jaipur Jewellery Show has evolved into one of India’s most respected and successful gem and jewellery exhibitions. In recognition of his distinguished service, exemplary leadership, and invaluable contribution to the growth of JJS, the Organizing Committee has unanimously named him as the Patron of Jaipur Jewellery Show.
Following these appointments, the Executive Committee of Jaipur Jewellery Show (JJS) is constituted as under: Vice Chairman, Dinesh Khatoria; Secretary, Kamal Kothari; Joint Secretary, Ajay Kala; Joint Secretary, Ashok Singhi; and Treasurer, Dr. Nawal Agrawal.
The members conveyed their heartfelt congratulations to Shri Rajiv Jain on his unanimous election as Chairman and expressed their confidence that, under his leadership, Jaipur Jewellery Show will continue to achieve new milestones while further strengthening its position as one of the country’s premier gem and jewellery exhibitions.
The Organizing Committee looks forward to the continued support and active cooperation of all Committee Members and Sub-Committee Members in carrying forward the vision and legacy of Jaipur Jewellery Show.
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