International News
Platinum Jewellery Gains Share Amid Record Gold Prices, PGI Reports Q4 2025 Market Shifts
Momentum key Regions In The Q4 Validates Platinum’s Growing Relevance In Today’s Jewellery Market.
The Platinum Guild International (PGI) today released its Q4 2025 Platinum Jewellery Business Review (PJBR), highlighting varying regional performance trends, with platinum’s value proposition remaining supportive in key markets against a backdrop of record-high gold prices and evolving trade dynamics.


Tim Schlick, CEO of Platinum Guild International, Said:

“The momentum we observed across key regions in the fourth quarter validates platinum’s growing relevance in today’s jewellery market. With gold prices remaining elevated, platinum continues to offer a premium yet accessible alternative that appeals to value-conscious consumers and luxury buyers alike. Looking ahead, PGI remains committed to partnering with the trade to capitalise on this favourable price dynamic—driving innovation, supporting strategic marketing initiatives, and reinforcing platinum’s enduring value in bridal, fashion, and other key segments.”
Regional Market Highlights
China
China’s platinum fabrication softened further in Q4 after a strong first half, but still recorded a 56% annual increase for 2025. The slowdown was driven by a combination of slower inventory turnover and elevated metal prices, which diverted retailer capital towards gold and dampened restocking sentiment. Wholesalers liquidated generic stock to realise capital gains, while retailers prioritised operational resilience. Despite significant challenges, PGI’s retail partners outperformed the broader market, achieving a 7% year-over-year increase in platinum jewellery sales volume during the last quarter of 2025.
India and the Middle East
In India, platinum jewellery continued to outperform the broader market, with strategic partners’ retail sales growing 10% year-over-year. Overall jewellery demand saw a marginal uptick, supported by the festive season and a shift toward lightweight purchases, though volume growth was constrained by a high comparison base and sharp gold price increases. Promotional efforts for brands such as Men of Platinum reinforced platinum’s value amidst price volatility.
PGI continued expanding its UAE presence by onboarding new retailers, bringing the total to 174 stores at the end of 2025.
Japan
Japan’s jewellery market saw value recover in Q4 due to sustained price increases, while platinum jewellery unit sales recorded a notable 1.5% year-on-year recovery. This upturn was partly supported by substitution away from gold amid extreme price volatility. For the full year, platinum’s share of unit sales rose, whilst white gold’s share declined.
United States
In the U.S., platinum jewellery sales reflected a clear divergence between declining unit volumes and strong value growth, with dollar sales significantly outpacing volumes. Record-high gold prices cooled volume demand across the broader industry, but platinum’s price—remaining less than half that of gold—bolstered its appeal. Despite tariff-related headwinds, the shift from white gold to platinum accelerated, with strategic partners reporting double-digit revenue growth.
International News
World Silver Survey 2026: A Transformative Era For The Silver Market, Characterized By Extreme Price Volatility
Landmark Year Where Supply-Demand Imbalances Finally Triggered Explosive Price Action
The World Silver Survey 2026 details a transformative era for the silver market, characterized by extreme price volatility, a shifting industrial landscape, and a definitive end to the era of “unlimited liquidity.” After years of structural deficits, 2025 emerged as a landmark year where supply-demand imbalances finally triggered explosive price action.
Price Performance and Market Dynamics
Silver witnessed a spectacular ascent in 2025, surging from under $29/oz to a December peak of $84/oz. This momentum culminated in an all-time record of $121.60/oz in January 2026, before a hawkish Federal Reserve pivot and geopolitical conflict in Iran induced a sharp correction. Despite this volatility, the gold-to-silver ratio compressed significantly, reaching a decade-low of 55:1 by late 2025, signaling silver’s outperformance relative to gold.
Supply: Record Margins and Recycling
Global mine production rose 3% to 846.6 Moz in 2025. Growth was fueled by high-grade ramp-ups in Chile, Peru, and Russia, offsetting a 5% decline in Mexico caused by regulatory shifts and falling grades. Notably, primary silver mines now account for only 26% of global supply, leaving the market increasingly dependent on by-product output from copper and gold operations.
While production rose, the real story lay in profitability. Record gold prices boosted by-product credits, driving silver miners’ All-In Sustaining Costs (AISC) down to $12.21/oz. This created a staggering 75% increase in profit margins, with nearly the entire primary silver sector remaining profitable. Additionally, recycling hit a 13-year high of 197.6 Moz, though refinery bottlenecks limited its full impact.
Demand: A Tale of Two Sectors
For the first time since the pandemic, total silver demand contracted by 2% to 1,130.6 Moz. This was driven by two main factors:
- Industrial Thrifting: Industrial demand fell 3%, primarily due to the solar industry. As silver costs spiked to 20% of cell manufacturing costs, manufacturers accelerated “thrifting” technologies, reducing silver loading in photovoltaic (PV) cells.
- Price Sensitivity: High prices crushed jewelry and silverware demand, particularly in India, where fabrication dropped 20%.
Conversely, physical investment remained robust. Demand for coins and bars rose 14%, led by a massive 33% surge in India and a doubling of investment demand in China.
The Liquidity Squeeze and 2026 Outlook
A critical theme of the report is the structural fragility of inventories. In October 2025, a convergence of ETP inflows and physical demand led to a liquidity squeeze in London, sending overnight lease rates to 200%. With London’s non-ETP stocks hitting record lows, the market proved it no longer has a “buffer” for sudden demand spikes.
Looking ahead to 2026, Metals Focus projects a sixth consecutive deficit of 46.3 Moz. While industrial and jewelry demand may continue to soften under price pressure, silver’s new status as a U.S. Critical Mineral and its growing role in AI data centers provide a strong floor. The market remains in a state of “permanent deficit,” where cumulative shortfalls (totaling 716 Moz over five years) ensure that silver remains a high-stakes, strategically vital asset.
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