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IIJS Bharat Premiere Launches Middle East Campaign At Sharjah Jewellery Show
The Campaign Aims To Strengthen Engagement With Key Jewellery Retailers and Wholesalers Across The Region
GJEPC has launched the first phase of its Middle East door-to-door (D2D) campaign for IIJS Bharat Premiere, beginning with participation at the Sharjah Jewellery Show in the UAE. The campaign aims to strengthen engagement with key jewellery retailers and wholesalers across the region while promoting IIJS Bharat Premiere as a sourcing destination for the Middle Eastern trade. Through direct interactions with prominent retailers in the UAE, the initiative seeks to build stronger industry connections and gain deeper insights into the evolving dynamics of the local jewellery market.
The UAE was selected as the starting point of the Middle East roadshow due to its position as a global luxury goods hub and its diverse consumer base. Through the campaign, GJEPC plans to invite more than 800 trade buyers from across the Middle East to attend IIJS Bharat Premiere from 5th to 10th August in Mumbai at JWCC and Nesco, creating opportunities for new business partnerships and expanding the reach of Indian jewellery manufacturers in the region.
As part of the outreach programme, the IIJS Bharat Premiere team also met jewellery professionals from Bahrain at the exclusive Bahrain Pavilion during the Sharjah Jewellery Show. These interactions are expected to help Indian manufacturers better understand the aesthetic preferences and sourcing requirements of buyers from the Gulf market.
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Indian Exhibitors Saw Steady European Demand Vicenzaoro September
Indian Trade Exhibitors Report Steady European Demand For Diamonds and Fine Jewelry, Buoyed By Buyer Interest In Lightweight Engineering and Ethical Sourcing
Indian trade exhibitors report steady European demand for diamonds and fine jewelry, buoyed by buyer interest in lightweight engineering and ethical sourcing despite elevated global gold prices, delegates at the Vicenzaoro September trade fair said.
Organized GJEPC), the India Pavilion featured 34 member exporters spanning nearly 690 square meters. The event opened with 1,300 exhibiting brands from 40 countries and hosted 910 foreign buyers.
​Market Stability: Exporters cited consistent year-on-year growth across the European Union and Middle East, describing European buyers as price-conscious yet receptive to high-craftsmanship designs
Engineering Around Gold: Rising gold costs have driven manufacturers to adapt product designs. Companies like Renaissance Jewellery are utilizing 3D printing, CAD/CAM, and AI to engineer negative space into pieces, reducing metal weight while maintaining visual scale and structural durability.
Traceability & Ethics: Exhibitors noted heightened European demand for certified supply chain transparency, pointing to Responsible Jewellery Council (RJC) audits as a standard requirement for polished diamond buyers.
Trade Catalyst: Exporters pointed to the prospective India-EU Free Trade Agreement (FTA) as a key future catalyst that could streamline logistics, reduce administrative barriers, and lower market entry costs for smaller Indian manufacturers.
The sentiment reflects a broader push by Indian suppliers to pivot toward high-value technology and certified sourcing to capture European market share amid shifting commodity costs.
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