ShowBuzz
IIJS Bharat Premiere Launches Middle East Campaign At Sharjah Jewellery Show
The Campaign Aims To Strengthen Engagement With Key Jewellery Retailers and Wholesalers Across The Region
GJEPC has launched the first phase of its Middle East door-to-door (D2D) campaign for IIJS Bharat Premiere, beginning with participation at the Sharjah Jewellery Show in the UAE. The campaign aims to strengthen engagement with key jewellery retailers and wholesalers across the region while promoting IIJS Bharat Premiere as a sourcing destination for the Middle Eastern trade. Through direct interactions with prominent retailers in the UAE, the initiative seeks to build stronger industry connections and gain deeper insights into the evolving dynamics of the local jewellery market.
The UAE was selected as the starting point of the Middle East roadshow due to its position as a global luxury goods hub and its diverse consumer base. Through the campaign, GJEPC plans to invite more than 800 trade buyers from across the Middle East to attend IIJS Bharat Premiere from 5th to 10th August in Mumbai at JWCC and Nesco, creating opportunities for new business partnerships and expanding the reach of Indian jewellery manufacturers in the region.
As part of the outreach programme, the IIJS Bharat Premiere team also met jewellery professionals from Bahrain at the exclusive Bahrain Pavilion during the Sharjah Jewellery Show. These interactions are expected to help Indian manufacturers better understand the aesthetic preferences and sourcing requirements of buyers from the Gulf market.
ShowBuzz
Thrissur Retailers’ Connect for IIJS Bharat Premiere 2026 Sees Encouraging Response
The Event Resulted In 50 On-The-Spot AVR Registrations, Underlining The Strong Interest Among Thrissur Retailers
GJEPC, with support from Jewellery Manufacturers Association (JMA), organised a Retailers’ Connect programme in Thrissur, Kerala, that drew an encouraging response from the local jewellery trade. The event was attended by 85 retail jewellers.
Naheed Sunke, Assistant Director – National Events, GJEPC, briefed participants on the Council’s key initiatives, industry support services, and trade facilitation efforts.
Deepa Rajendran, Coordinator – Kerala, GJEPC, highlighted the opportunities available at IIJS Bharat Premiere 2026, which will be held at JWCC, BKC from 5th to 9th August 2026 and BEC, Goregaon from 6th to 10th August 2026. She also outlined the benefits of the Advance Visitor Registration (AVR) packages and guided retailers through the registration process.
Murali Ayyar, Category Head – Retail Trade, De Beers India, presented the INDRA initiative and its potential benefits for the jewellery industry.
The event resulted in 50 on-the-spot AVR registrations, underlining the strong interest among Thrissur retailers in participating in the forthcoming edition of IIJS Bharat Premiere.
A key outcome of the programme was JMA’s request for a Parichay Card Camp at its premises, with the association assuring participation from 500–700 members and workers. In addition, arrangements were initiated to reserve over 30 rooms in a budget hotel for JMA members planning to visit the show.
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