Damas Jewellery, has named Ananthanarayanan Hariharan as its new Chief Executive Officer. This leadership shift arrives as Titan Company Ltd., through its UAE subsidiary, advances a strategic investment to acquire a 67% stake in Damas, with Mannai Corporation maintaining a 33% share.

Hariharan’s three-decade career spans India’s foremost consumer, fashion, and jewellery sectors. His extensive background covers operations, merchandising, product innovation, and retail strategy. Early roles at Madura Coats and Reliance Retail laid the groundwork, followed by essential experience steering modern fashion retail at Reliance Trends. His leadership as General Manager – Merchandising for Tanishq at Titan enriched his expertise in design, sourcing, and understanding the emotional resonance jewellery holds. More recently, his stints at Reliance Retail and Novel Jewels further honed his capabilities in customer experience, retail design, and innovation-led strategy.

Since its founding in 1907, Damas has earned a revered reputation for blending authentic Middle Eastern craftsmanship with evolving cosmopolitan trends. With GCC markets undergoing rapid shifts—driven by a youthful demographic, tourism growth, and rising demand for certified, design-forward jewellery—Damas stands poised at a critical juncture.

Titan’s forthcoming majority ownership promises to inject strategic vision, grounded in strong retail execution and a design-led philosophy. Under Hariharan’s guidance, the brand is set to refine its design identity, optimize product offerings, and elevate its contemporary appeal without losing its heritage. Expect enhanced retail experiences along with a seamless fusion of regional tradition and global aesthetics.

As the transaction nears finalization, Hariharan’s appointment heralds a transformative era for Damas, poised to redefine luxury jewellery standards across the GCC market through innovation, craftsmanship, and exceptional customer engagement.