National News
PC Jeweller Launches Major Initiative to Empower 1,000 Goldsmiths in Uttar Pradesh
In partnership with the UP government, the company will help certified artisans become independent jewellery entrepreneurs through training, market access and business support.
PC Jeweller has unveiled a new initiative aimed at transforming the livelihoods of 1,000 traditional goldsmiths across Uttar Pradesh by helping them evolve into full-fledged jewellery entrepreneurs. The programme is being rolled out in collaboration with the state government under the CM Yuva Udyami Yojana and is aligned with the central government’s PM Vishwakarma Scheme.
Targeting certified artisans from rural and semi-urban areas, the initiative seeks to bridge the gap between traditional craftsmanship and modern retail standards. Participating goldsmiths will receive comprehensive support, including design guidance, branding assistance, marketing exposure and training in contemporary business practices.
The company will also introduce artisans to digital tools, organised retail frameworks and customer engagement techniques—skills considered essential for operating within the formal jewellery market. In addition, PC Jeweller will facilitate market linkages to help goldsmiths extend their reach beyond local buyers and tap into broader consumer networks.
By enabling artisans to establish structured jewellery businesses, the programme is expected to enhance their income stability and create sustainable growth opportunities within the industry. The initiative supports ongoing government efforts to promote entrepreneurship among traditional craftspeople while strengthening local jewellery manufacturing capabilities.
Uttar Pradesh remains an important hub for jewellery craftsmanship, and this collaboration is poised to boost grassroots enterprise development while preserving artisanal heritage within the organised jewellery sector.
National News
Outstanding gold-backed loans surge by 128% from a year earlier
India’s appetite for borrowing against gold is reshaping the country’s credit landscape. Outstanding gold-backed loans have surged 128% from a year earlier, crossing Rs.4 lakh crore ($48 billion) for the first time, according to data from the Reserve Bank of India. As of Jan. 31, loans secured by gold jewellery stood at Rs.4,00,517 crore, marking one of the fastest expansions in retail credit in recent years.
The boom in gold loans has helped propel overall non-food bank credit growth to 14.4% year-on-year. Personal loans now account for 34.5% of total bank lending, outpacing other segments and underscoring a broader shift toward consumer-driven credit expansion
Gold loans alone contributed roughly 9% of incremental bank credit during the period. Between January 2024 and January 2026, outstanding gold-backed credit rose by nearly Rs.3.1 lakh crore—an increase of about 338% over two years—more than quadrupling the size of the portfolio.
Two factors are driving the surge. First, gold prices have climbed roughly 152% over the past two years, increasing the collateral value of household holdings. Second, regulatory guidance requiring banks to classify loans secured by gold explicitly as gold loans has sharpened reporting and accelerated balance-sheet growth in the segment.
The trend highlights a distinctive feature of India’s financial system: households’ vast stock of physical gold, long viewed primarily as a store of wealth, is increasingly being mobilized as collateral for formal credit.
While personal lending and credit to nonbank financial companies within the services sector continue to expand rapidly, industrial credit remains uneven. Loans to micro, small and medium enterprises are growing steadily, but borrowing by large corporations has stayed relatively muted.
Since March 21, 2025, banks have added Rs.21.8 lakh crore to their non-food loan books, translating into 12% growth for the financial year to date. Yet it is gold—rather than factories or infrastructure—that is emerging as one of the most dynamic engines of India’s current credit cycle.
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