National News
PC Jeweller Launches Major Initiative to Empower 1,000 Goldsmiths in Uttar Pradesh
In partnership with the UP government, the company will help certified artisans become independent jewellery entrepreneurs through training, market access and business support.
PC Jeweller has unveiled a new initiative aimed at transforming the livelihoods of 1,000 traditional goldsmiths across Uttar Pradesh by helping them evolve into full-fledged jewellery entrepreneurs. The programme is being rolled out in collaboration with the state government under the CM Yuva Udyami Yojana and is aligned with the central government’s PM Vishwakarma Scheme.
Targeting certified artisans from rural and semi-urban areas, the initiative seeks to bridge the gap between traditional craftsmanship and modern retail standards. Participating goldsmiths will receive comprehensive support, including design guidance, branding assistance, marketing exposure and training in contemporary business practices.
The company will also introduce artisans to digital tools, organised retail frameworks and customer engagement techniques—skills considered essential for operating within the formal jewellery market. In addition, PC Jeweller will facilitate market linkages to help goldsmiths extend their reach beyond local buyers and tap into broader consumer networks.
By enabling artisans to establish structured jewellery businesses, the programme is expected to enhance their income stability and create sustainable growth opportunities within the industry. The initiative supports ongoing government efforts to promote entrepreneurship among traditional craftspeople while strengthening local jewellery manufacturing capabilities.
Uttar Pradesh remains an important hub for jewellery craftsmanship, and this collaboration is poised to boost grassroots enterprise development while preserving artisanal heritage within the organised jewellery sector.
National News
Zaveri Bazaar Cluster Development Proposal Addresses Parking, Traffic Mobility, Safety, and Security For Citizens and Traders
Proposal Presented To Ravindra Chavan, The BJP’s Maharashtra President
A group of industry leaders met with Ravindra Chavan, the BJP’s Maharashtra president, to press for infrastructure and policy support aimed at revitalizing Mumbai’s Zaveri Bazaar. A comprehensive Cluster Development Proposal for Zaveri Bazaar was presented by Dhiraj Rajmal Baldia, Founder, Jain Bullion Gem & Jewellery Federation (JBGJF). Kanayaa Kakkad, Jt Treasurer-IBJA, presented the key focus areas, including improving parking infrastructure and enhancing traffic mobility to ensure greater safety and security for citizens and traders in the region.

The delegation—comprising senior representatives from 12 leading trade associations—presented a cluster development proposal for Zaveri Bazaar, one of India’s most prominent gold trading districts. Dhiraj Rajmal Baldia outlined the plan, which calls for upgrades to parking facilities, tighter traffic management, and enhanced security measures for traders and visitors.
Industry executives used the meeting to flag ongoing challenges, including market volatility, while emphasizing opportunities for growth. They said targeted policy intervention could help stabilize the sector and sustain momentum. Saiyam Mehra presented the GJCs’ position, while Surendra Mehta detailed concerns raised by the India Bullion and Jewellers Association, along with recommendations for reform.
Chavan signaled support for the initiative and urged the industry to submit detailed project reports to accelerate execution, according to people familiar with the discussions.

Present at the meeting were Saiyam Mehra, IPC, GJC, Vijay Agrawal, National Governing Board Director, IBJA & Director, World Silver Council; Kanayaa Kakkad, Jt Treasurer-IBJA;Surendra Mehta, National Secretary, IBJA; and the Directors of GJC –  Madan Kothari, Sahil Mehra,  Nilesh Shobhawat. Dhiraj Rajmal Baldia, Founder, Jain Bullion Gem & Jewellery Federation (JBGJF);  Mahesh Bafna, President; Anil Pamecha, Director of MWGJA;  Bharat Kothari, Director; and  Anil Jain, Secretary from Shri Mumbadevi Dagina Bazaar Association;  Rahul Desai, CEO & MD, IIG;  Hausila Prasad Gupta, Dhanji Street Trade Association; Kishan Dagalia, Founder President; Sundarlal Sankhla, President; Rakesh Agarwal, VP; and  Rajeev Agarwal, Secretary of Shri Sarafa Welfare Association, Mumbai.
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