National News
PC Jeweller Launches Major Initiative to Empower 1,000 Goldsmiths in Uttar Pradesh
In partnership with the UP government, the company will help certified artisans become independent jewellery entrepreneurs through training, market access and business support.
PC Jeweller has unveiled a new initiative aimed at transforming the livelihoods of 1,000 traditional goldsmiths across Uttar Pradesh by helping them evolve into full-fledged jewellery entrepreneurs. The programme is being rolled out in collaboration with the state government under the CM Yuva Udyami Yojana and is aligned with the central government’s PM Vishwakarma Scheme.
Targeting certified artisans from rural and semi-urban areas, the initiative seeks to bridge the gap between traditional craftsmanship and modern retail standards. Participating goldsmiths will receive comprehensive support, including design guidance, branding assistance, marketing exposure and training in contemporary business practices.
The company will also introduce artisans to digital tools, organised retail frameworks and customer engagement techniques—skills considered essential for operating within the formal jewellery market. In addition, PC Jeweller will facilitate market linkages to help goldsmiths extend their reach beyond local buyers and tap into broader consumer networks.
By enabling artisans to establish structured jewellery businesses, the programme is expected to enhance their income stability and create sustainable growth opportunities within the industry. The initiative supports ongoing government efforts to promote entrepreneurship among traditional craftspeople while strengthening local jewellery manufacturing capabilities.
Uttar Pradesh remains an important hub for jewellery craftsmanship, and this collaboration is poised to boost grassroots enterprise development while preserving artisanal heritage within the organised jewellery sector.
National News
Harit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection
A Celebration Of Regal Femininity, Heirloom Craftsmanship, and The Refreshing Depth Of Emeralds.
June 2026 A bride’s jewellery is never merely ornamental, it carries sentiment, memory, and the quiet power of tradition. With its newest Polki Collection, Harit Zaveri Jewellers introduces a refined take on royal Indian bridal jewellery, thoughtfully designed for the modern bride who embraces heritage while expressing her individuality with confidence and grace.


Crafted between 18kt to 14kt gold and enriched by Emeralds, Harit Zaveri Jewellers Polki collection celebrates a bride in her most transformative moment – poised between reflection and becoming. Every jewellery piece in the collection is designed to accompany her through this pause.
At the heart of the collection lies the richness of polki craftsmanship – raw, uncut diamonds admired for their old-world charm and regal appeal, long associated with royal Indian heirlooms. Paired with vivid emeralds, known to symbolise renewal, harmony, love, and abundance, the collection brings together heritage and elegance. The richness of green emeralds adds depth and freshness, creating jewels that feel both classic and strikingly modern.
The collection features an expansive range of statement and versatile pieces including necklaces, kadas, rings, earrings, and bridal sets, thoughtfully embellished with emeralds, pearls, and polki detailing.


This collection from Harit Zaveri Jewellers compliments classic reds and heritage weaves to contemporary ivories, pastels, and couture silhouettes. Whether layered with a traditional lehenga, paired with a modern sari drape, or styled for intimate pre-wedding celebrations, these pieces seamlessly adapt while elevating every bridal look with a quiet majesty.
These pieces are envisioned as modern heirlooms, where meticulous craftsmanship, precious materials, and timeless artistry come together to create pieces worthy of being passed down through generations.
Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers said:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look. Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”
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National News6 hours agoHarit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection
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