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PC Jeweller Launches Major Initiative to Empower 1,000 Goldsmiths in Uttar Pradesh

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In partnership with the UP government, the company will help certified artisans become independent jewellery entrepreneurs through training, market access and business support.

PC Jeweller has unveiled a new initiative aimed at transforming the livelihoods of 1,000 traditional goldsmiths across Uttar Pradesh by helping them evolve into full-fledged jewellery entrepreneurs. The programme is being rolled out in collaboration with the state government under the CM Yuva Udyami Yojana and is aligned with the central government’s PM Vishwakarma Scheme.

Targeting certified artisans from rural and semi-urban areas, the initiative seeks to bridge the gap between traditional craftsmanship and modern retail standards. Participating goldsmiths will receive comprehensive support, including design guidance, branding assistance, marketing exposure and training in contemporary business practices.

The company will also introduce artisans to digital tools, organised retail frameworks and customer engagement techniques—skills considered essential for operating within the formal jewellery market. In addition, PC Jeweller will facilitate market linkages to help goldsmiths extend their reach beyond local buyers and tap into broader consumer networks.

By enabling artisans to establish structured jewellery businesses, the programme is expected to enhance their income stability and create sustainable growth opportunities within the industry. The initiative supports ongoing government efforts to promote entrepreneurship among traditional craftspeople while strengthening local jewellery manufacturing capabilities.

Uttar Pradesh remains an important hub for jewellery craftsmanship, and this collaboration is poised to boost grassroots enterprise development while preserving artisanal heritage within the organised jewellery sector.

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World Silver Survey 2026: A Transformative Era For The Silver Market, Characterized By Extreme Price Volatility

Landmark Year Where Supply-Demand Imbalances Finally Triggered Explosive Price Action

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The World Silver Survey 2026 details a transformative era for the silver market, characterized by extreme price volatility, a shifting industrial landscape, and a definitive end to the era of “unlimited liquidity.” After years of structural deficits, 2025 emerged as a landmark year where supply-demand imbalances finally triggered explosive price action.

Price Performance and Market Dynamics

Silver witnessed a spectacular ascent in 2025, surging from under $29/oz to a December peak of $84/oz. This momentum culminated in an all-time record of $121.60/oz in January 2026, before a hawkish Federal Reserve pivot and geopolitical conflict in Iran induced a sharp correction. Despite this volatility, the gold-to-silver ratio compressed significantly, reaching a decade-low of 55:1 by late 2025, signaling silver’s outperformance relative to gold.

Supply: Record Margins and Recycling

Global mine production rose 3% to 846.6 Moz in 2025. Growth was fueled by high-grade ramp-ups in Chile, Peru, and Russia, offsetting a 5% decline in Mexico caused by regulatory shifts and falling grades. Notably, primary silver mines now account for only 26% of global supply, leaving the market increasingly dependent on by-product output from copper and gold operations.

While production rose, the real story lay in profitability. Record gold prices boosted by-product credits, driving silver miners’ All-In Sustaining Costs (AISC) down to $12.21/oz. This created a staggering 75% increase in profit margins, with nearly the entire primary silver sector remaining profitable. Additionally, recycling hit a 13-year high of 197.6 Moz, though refinery bottlenecks limited its full impact.

Demand: A Tale of Two Sectors

For the first time since the pandemic, total silver demand contracted by 2% to 1,130.6 Moz. This was driven by two main factors:

  • Industrial Thrifting: Industrial demand fell 3%, primarily due to the solar industry. As silver costs spiked to 20% of cell manufacturing costs, manufacturers accelerated “thrifting” technologies, reducing silver loading in photovoltaic (PV) cells.
  • Price Sensitivity: High prices crushed jewelry and silverware demand, particularly in India, where fabrication dropped 20%.

Conversely, physical investment remained robust. Demand for coins and bars rose 14%, led by a massive 33% surge in India and a doubling of investment demand in China.

The Liquidity Squeeze and 2026 Outlook

A critical theme of the report is the structural fragility of inventories. In October 2025, a convergence of ETP inflows and physical demand led to a liquidity squeeze in London, sending overnight lease rates to 200%. With London’s non-ETP stocks hitting record lows, the market proved it no longer has a “buffer” for sudden demand spikes.

Looking ahead to 2026, Metals Focus projects a sixth consecutive deficit of 46.3 Moz. While industrial and jewelry demand may continue to soften under price pressure, silver’s new status as a U.S. Critical Mineral and its growing role in AI data centers provide a strong floor. The market remains in a state of “permanent deficit,” where cumulative shortfalls (totaling 716 Moz over five years) ensure that silver remains a high-stakes, strategically vital asset.

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