National News
Lucira Shines This Festive Season with Sustainable, Modern Diamond Jewelry for Every Celebration
Founded by Rupesh Jain, Lucira brings conscious luxury to weddings, gifting, and everyday elegance with its finely crafted lab-grown diamond collection.
Lucira — the contemporary lab-grown diamond fine jewelry brand by Rupesh Jain, the visionary entrepreneur who built Candere (now part of Kalyan Jewellers) — is redefining modern luxury for today’s mindful consumer. Marking his much-awaited return to the industry, Lucira comes with a refreshed, sustainable approach to fine jewelry, blending innovation with timeless craftsmanship.
As the festive sparkle of Christmas meets the joy of the New Year, Lucira invites customers to celebrate life’s most meaningful moments with jewelry that is pure, responsible, and everlasting. From a bride’s glowing radiance to a groom’s refined style, and thoughtful gifting for loved ones, Lucira’s latest curation offers pieces crafted with precision, purpose, and unmatched brilliance.
Each design reflects the brand’s commitment to sustainability and elegance, making every wedding or festive moment truly unforgettable.
1. Antiqua Drop Diamond Pendant Necklace
A graceful blend of vintage charm and modern sophistication, the Antiqua Drop Pendant showcases a delicate drop motif embellished with shimmering round diamonds. Suspended from a fine gold chain, it is versatile enough for everyday elegance and special celebrations alike.
2. Sunlight Bloom Diamond Stud Earrings
Radiant and refined, these stud earrings feature diamonds arranged in a sunlight bloom formation, capturing the beauty of a blossoming flower. Their subtle sparkle makes them ideal for daily wear or festive occasions.
3. 0.28ct Oval & Round Diamond Toi et Moi Ring
A contemporary symbol of togetherness, this Toi et Moi ring pairs an oval and round diamond in perfect harmony. Minimalist, modern, and meaningful.
National News
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
The campaign will run through the first week of December 2026, with customers eligible to participate on diamond jewellery purchases worth ₹25,000 and gold jewellery purchases worth ₹75,000
KISNA KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season.
Customers receive one lucky draw coupon on diamond jewellery purchases worth Rs. 25,000 and one coupon on gold jewellery purchases worth Rs. 75,000. The campaign comprises three lucky draws and will continue through the first week of December 2026, culminating in the final draw for the car prizes.
Timed around one of the country’s key jewellery-buying periods, Shop Sparkle Win adds an element of excitement to festive purchases. Eligible coupon holders are invited to their respective KISNA stores, where winners are selected through a live ballot process, bringing the celebration closer to customers across markets.
Speaking on the campaign, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said,
“Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”
Parag Shah, CEO, KISNA Diamond & Gold Jewellery, added,
“Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive through the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”
The campaign is being amplified through BTL activations, social media and digital campaigns across markets. Building on KISNA’s earlier customer reward initiatives, including the Bumper Lucky Draw and #Shop_Sparkle_Win reflects the brand’s continued focus on strengthening its retail proposition and creating more engaging jewellery-buying experiences across India.
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
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