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Pandora Lowers 2025 Profit Outlook Amid Tariff Concerns and Weaker Dollar

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Danish jewellery giant Pandora has trimmed its 2025 profit margin forecast, citing a decline in the U.S. dollar and potential cost pressures from looming U.S. tariffs. The company, which counts the U.S. as its largest market, now expects its earnings before interest and tax (EBIT) margin to be around 24% for the year—down from its previous estimate of approximately 24.5%. However, it maintained its organic growth target of 7–8%.

The charm bracelet maker faces mounting risks if former U.S. President Donald Trump reinstates a 37% “reciprocal” tariff on goods from Thailand, home to Pandora’s two key manufacturing sites. While the tariff has been temporarily paused for 90 days to allow negotiations, Pandora warned of significant cost implications depending on the outcome.

If existing tariffs remain, Pandora estimates a hit of 250 million Danish crowns ($38 million) in 2025 and 300 million crowns annually thereafter. But if the full 37% tariff returns, the impact could rise to 500 million crowns this year and 900 million annually—though lower than the company’s earlier forecast of 1.2 billion crowns annually. The downward revision reflects plans to reroute product shipments directly to Canada and Latin America by 2026, bypassing its current U.S. warehouse in Baltimore.

“In both scenarios, Pandora will consider further price increases,” the company stated, signaling more potential cost burdens for U.S. consumers. The jeweller already implemented a 4% price hike in April, following a 5% increase in October, driven by the surging cost of silver.

Despite the challenging backdrop, Pandora’s first-quarter revenue stood at 7.35 billion Danish crowns ($1.12 billion), slightly above analyst expectations, with organic growth at 7%.

“We are pleased with how we’ve started the year, especially given the very high volatility in the world around us,” said CEO Alexander Lacik. Still, the company acknowledged ongoing economic uncertainty as it continues to invest in marketing and brand strength.

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International News

Precious Metals Under Pressure Amid Ceasefire Collapse and Dollar Strength AUGMONT BULLION REPORT

Increased Inflation Risks, Further Central Bank Interest Rate Increases — Both Of Negative Factors For Precious Metals

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Gold and silver prices weakened at the start of the week as the U.S.-Iran ceasefire, which markets had welcomed, began to unravel. The U.S. seized an Iranian cargo ship attempting to break through its blockade, prompting Iran to threaten retaliation. This raised serious doubts about whether the two-day ceasefire could hold at all.

Specifically, President Trump confirmed that the U.S. Navy intercepted an Iranian-flagged vessel in the Gulf of Oman after it ignored stop orders near the Strait of Hormuz. Iran, in turn, targeted ships in the region and reasserted control over the Strait, arguing the U.S. blockade violated ceasefire terms. While Trump signaled room for diplomatic progress ahead of talks in Pakistan, Iran ruled out participating in a second negotiation round before the Tuesday deadline.

The extended conflict has disrupted energy supply significantly, increasing inflation risks and raising expectations of further central bank interest rate increases — both of which are negative factors for precious metals.

The U.S. dollar strengthened to a one-week high against major currencies on Monday, though gains faded as U.S.-Iran tensions resurfaced and Middle East peace prospects dimmed, prompting investors to seek safer assets.

On monetary policy, market expectations for a U.S. Federal Reserve rate cut by year-end dropped sharply to 21%, from 40% just weeks earlier. This shift followed stronger-than-expected inflation data and a resilient labor market, pushing 10-year Treasury yields past 4.5%. The Fed kept rates steady at 3.50–3.75%, with virtually no probability of a cut in April.

The Indian rupee stabilised near 93 per dollar after briefly touching a three-week low. The Reserve Bank of India intervened by directing lenders to reduce large arbitrage positions in onshore and offshore markets, which lowered dollar demand and helped stabilise the currency.

Global gold ETFs attracted 21 tonnes of net inflows in the first few days of April alone — a level the World Gold Council described as broad-based and regionally diverse. Notably, these inflows occurred during a stable market environment, not a crisis, indicating a deliberate shift toward physical gold-backed funds at the portfolio level.

Chinese gold ETFs attracted $8.1 billion year-to-date in net inflows, a stark contrast to over $2.0 billion in outflows from U.S. gold ETFs over the same period. Indian gold ETFs also drew continued interest, supported by seasonal buying ahead of Akshaya Tritiya.

Central bank gold buying remained strong in Q1 2026, with emerging market nations — primarily China and India — collectively adding over 200 tonnes year-to-date, according to World Gold Council estimates. Previously inactive buyers such as Malaysia and South Korea resumed gold reserve accumulation, signaling broader institutional confidence in gold. However, the Bank of Russia was an outlier, recording 9 tonnes in sales during January.

China’s silver imports reached 206.76 tonnes in the first two months of 2026 — the highest in eight years — tightening global supply and supporting prices. The Silver Institute and Metals Focus have flagged a sixth consecutive year of structural supply deficit, with 762 million troy ounces drawn from existing stockpiles since 2021, increasing the risk of a physical supply squeeze.

However, industrial demand for silver in 2026 is forecast to decline 3% to 640 million ounces, partly offsetting supply concerns. Additionally, India’s temporary halt on silver imports raised concerns about near-term domestic supply disruptions.

Gold continues to face resistance at $4,850 (~Rs. 1,55,000). A sustained move above this level could push prices toward $5,000 (~Rs. 1,60,000). Key support remains at $4,600 (~Rs. 1,51,000).

Silver has met its prior target of $82 (~Rs. 2,58,000). Prices are expected to consolidate in the near term before advancing toward $84 (~Rs. 2,65,000) and subsequently $90 (~Rs. 2,80,000). 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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