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Pandora Lowers 2025 Profit Outlook Amid Tariff Concerns and Weaker Dollar

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Danish jewellery giant Pandora has trimmed its 2025 profit margin forecast, citing a decline in the U.S. dollar and potential cost pressures from looming U.S. tariffs. The company, which counts the U.S. as its largest market, now expects its earnings before interest and tax (EBIT) margin to be around 24% for the year—down from its previous estimate of approximately 24.5%. However, it maintained its organic growth target of 7–8%.

The charm bracelet maker faces mounting risks if former U.S. President Donald Trump reinstates a 37% “reciprocal” tariff on goods from Thailand, home to Pandora’s two key manufacturing sites. While the tariff has been temporarily paused for 90 days to allow negotiations, Pandora warned of significant cost implications depending on the outcome.

If existing tariffs remain, Pandora estimates a hit of 250 million Danish crowns ($38 million) in 2025 and 300 million crowns annually thereafter. But if the full 37% tariff returns, the impact could rise to 500 million crowns this year and 900 million annually—though lower than the company’s earlier forecast of 1.2 billion crowns annually. The downward revision reflects plans to reroute product shipments directly to Canada and Latin America by 2026, bypassing its current U.S. warehouse in Baltimore.

“In both scenarios, Pandora will consider further price increases,” the company stated, signaling more potential cost burdens for U.S. consumers. The jeweller already implemented a 4% price hike in April, following a 5% increase in October, driven by the surging cost of silver.

Despite the challenging backdrop, Pandora’s first-quarter revenue stood at 7.35 billion Danish crowns ($1.12 billion), slightly above analyst expectations, with organic growth at 7%.

“We are pleased with how we’ve started the year, especially given the very high volatility in the world around us,” said CEO Alexander Lacik. Still, the company acknowledged ongoing economic uncertainty as it continues to invest in marketing and brand strength.

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International News

Indian Jewellery Exporters Breathe Easy temporarily as US Court Blocks Tariff Rise

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In a significant development for Indian gem and jewellery exporters, a US Federal court has temporarily halted President Donald Trump’s proposed ‘Liberation Day’ tariffs, which were set to substantially increase duties on imported goods, including jewellery. The ruling has been welcomed by the industry, which had been preparing for tariff increases from 6% to as high as 26%.

The Court of International Trade in Manhattan deemed the executive orders issued on April 2 as “unlawful.” These orders aimed to implement a 10% baseline tariff on most US imports, with even steeper rates for countries with substantial trade surpluses — including China, the European Union, and initially, India. The 26% tariff targeting Indian gem and jewellery exports was scheduled to take effect on April 9 but had been postponed to July 9 due to ongoing legal challenges.

According to a newspaper report, the proposed tariff hike would have had a severe financial impact on exporters. Jewellery manufacturers operating in SEEPZ, which account for 64% of India’s $3.5 billion in annual jewellery shipments to the US, would have seen upfront duties per million-dollar consignment jump from $60,000 to $320,000. This would have further strained their cash flows at a time when global demand remains weak.

While the court’s decision does not address all of the industry’s challenges, it provides crucial temporary relief and highlights the need for consistent trade policies to support India’s standing in the global gem and jewellery market.

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International News

Ruling court nullifies Trump tariffs – AUGMONT BULLION REPORT

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  • Gold stabilizes in a range as a court decision overturns Trump’s tariffs, increasing risk appetite and depressing the greenback. After the U.S. Court of International Trade determined on Wednesday that Trump had overreached himself by using emergency powers to impose high tariffs on the majority of the nation’s trading partners, gold prices rose.
  • On Thursday, the U.S. Bureau of Economic Analysis released its initial update on the country’s first-quarter economic growth. According to the agency, the US GDP decreased by 0.2% over that time, which was less than the 0.4% decline that was anticipated and less than the 0.3% decline that the bureau had initially projected.
  • While acknowledging certain stagflation concerns, policymakers pointed out that the Committee may have to make tough trade-offs if inflation turns out to be more persistent and growth and employment prospects deteriorate.

Technical Triggers  

  • Gold prices are expected to trade in the range of $3270 (~Rs 95000) and $3370 (~Rs 96400) in the near term. Either side breakout or breakdown will give 2-3% movement.
  • Silver prices are expected to trade in the range of $32.5(~Rs 96000) and $34(~Rs 99000) in the near term.

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Swarovski Names Kolja Kiofsky as Chief Commercial Officer, Effective January 2026

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Swarovski has announced the promotion of Kolja Kiofsky to Chief Commercial Officer, effective January 2026. Currently serving as General Manager of North America, Kiofsky will take over from Michele Molon, who is set to depart in July 2025 for a new opportunity.

In his new role, Kiofsky will lead Swarovski’s global commercial operations, overseeing omni-channel strategy, global sales, commercial architecture, and real estate. He will relocate from New York to the company’s corporate headquarters in Männedorf, Switzerland, and report directly to CEO Alexis Nasard.

Kolja Kiofsky’s promotion to chief commercial officer marks an exciting new chapter for Swarovski. Kolja’s leadership and strategic vision have been pivotal in driving growth and transformation in North America,” said Nasard.

“At the same time, Swarovski extends its heartfelt gratitude to Michele Molon for his outstanding contributions and dedication to our company and brand. Michele leaves with a strong business and organizational legacy.”

Until Kiofsky assumes the role in January, Ilse Roeffen, Head of Emerging Markets and Businesses, will serve as interim Chief Commercial Officer.

Reacting to the announcement, Kiofsky said, “I’m incredibly honored and excited to step into the role of chief commercial officer after 15 amazing years with Swarovski. This company has been a huge part of my professional journey, and I’m proud to have the opportunity to contribute to its legacy of innovation, craftsmanship and excellence. I want to extend my sincere gratitude to Michele Molon who has been not only a brilliant leader but also a true partner and mentor throughout the years. I look forward to building on the strong foundation he laid and driving our commercial strategy into its next phase.”

The promotion comes as Swarovski reported a 6% increase in revenue in 2024, reaching €1.906 billion—signaling strong momentum for the heritage crystal brand.

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