National News
India’s GJ Exports Rise 2.44% To US$ 9.17 Billion In April–July 2026, Led By 21% Surge In Studded Gold jewellery
July Exports Hold Steady At US$ 2.35 Billion; Studded Gold Jewellery Up 21.36% Year-On-Year
India’s gross gem and jewellery exports for the April–July 2026 period stood at US$ 9.17 billion (Rs. 87,078.01 crore), registering 2.44% growth in US Dollar terms and 13.58% growth in Rupee terms over the corresponding period last year.
The growth has been led by value-added segments. Studded gold jewellery exports rose 21.09% to US$ 2.24 billion, silver jewellery surged 72.19% to US$ 508.18 million, platinum jewellery grew 17.20% to US$ 77.82 million, and polished lab-grown diamond exports increased 7.47% to US$ 408.50 million during the four-month period.
For July 2026, gross exports were largely stable at US$ 2.35 billion (Rs. 22,511.64 crore), compared with US$ 2.34 billion (Rs. 20,157.76 crore) in July 2025 — a marginal increase of 0.38% in US Dollar terms and 11.68% in Rupee terms. Performance during the month was carried by gold jewellery exports, which rose 8.73%, with studded gold jewellery up 21.36% on demand from the UAE, Hong Kong, Singapore and the UK.
Gold prices continued to ease during the month, declining a further 3.88% from US$ 4,238.32 per troy ounce in June 2026 to US$ 4,073.92 per troy ounce in July 2026. This follows the 10.28% month-on-month correction recorded in June, marking a second consecutive month of softening prices.
Kirit Bhansali, Chairman, GJEPC, said:
“Despite a challenging global environment, India’s gem and jewellery exports have shown encouraging resilience, with value-added segments such as studded gold jewellery, silver and platinum jewellery leading the way. The easing of gold prices is also expected to support demand in key consuming markets. Looking ahead, we remain optimistic. IIJS Bharat Premiere 2026 was a resounding success, attracting over 61,000 visitors, including more than 5,000 international visitors from 80 countries.
The business generated at the show is expected to translate into shipments in the coming months, and we are confident this will contribute positively to India’s export performance ahead.”
Commenting on the recently introduced Taxation and Other Laws (Amendment) Bill 2026, Kirit Bhansali further said:” This is a defining moment for India’s diamond industry. India is already the world’s leading centre for cutting and polishing diamonds, yet we have been entirely dependent on imports for rough diamonds. By providing a 15-year income tax exemption to foreign companies trading rough diamonds through our Special Notified Zones, this new law removes a long-standing structural barrier. It positions India to evolve from a processing powerhouse into a global diamond trading hub.”
April–July 2026: Product-wise Export Performance
- Gold Jewellery (Plain & Studded) exports grew 5.87% to US$ 4.03 billion (Rs. 38,306.90 crore) during April–July 2026, compared to US$ 3.81 billion in the corresponding period last year. The growth was driven by strong demand from USA, Singapore, Hongkong, and UK.
- Plain Gold Jewellery exports declined 8.46% to US$ 1.80 billion (Rs. 17,081.08 crore) during April–July 2026, compared to US$ 1.96 billion in the corresponding period last year.
- Studded Gold Jewellery exports grew 21.09% to US$ 2.24 billion (Rs. 21,225.82 crore) during April–July 2026, compared to US$ 1.85 billion in the corresponding period last year. The growth was driven by strong demand from USA, UAE, Hongkong, Saudi Arabia, and UK.
- Cut & Polished Diamonds exports declined 8.00% to US$ 3.60 billion (Rs. 34,171.72 crore) during April–July 2026, compared to US$ 3.91 billion in the corresponding period last year.
- Silver Jewellery exports surged 72.19% to US$ 508.18 million (Rs. 4,796.69 crore) during April–July 2026, compared to US$ 295.13 million in the corresponding period last year. The growth was driven by strong demand from Hongkong, USA, UK, Thailand, and Germany.
- Platinum Jewellery exports increased 17.20% to US$ 77.82 million (Rs. 738.43 crore) during April–July 2026, compared to US$ 66.40 million in the corresponding period last year. The growth was driven by strong demand from USA, Switzerland, and Germany.
- Polished Lab-Grown Diamonds exports increased 7.47% to US$ 408.50 million (Rs. 3,881.43 crore) during April–July 2026, compared to US$ 380.09 million in the corresponding period last year. The growth was driven by strong demand from Hongkong, Israel, and Canada.
- Coloured Gemstones exports declined 13.04% to US$ 103.54 million (Rs. 982.71 crore) during April–July 2026, compared to US$ 119.07 million in the corresponding period last year.
July 2026: Product-wise Export Performance
- Gold Jewellery (Plain & Studded) exports increased 8.73% year-on-year to US$ 1.04 billion (Rs. 9,972.09 crore). The growth was driven by strong demand from UAE, Hongkong, Singapore, and UK.
- Plain Gold Jewellery exports declined 3.42% year-on-year to US$ 471.42 million (Rs. 4,517.15 crore).
- Studded Gold Jewellery exports grew 21.36% year-on-year to US$ 569.44 million (Rs. 5,454.95 crore). The growth was driven by strong demand from UAE, Hongkong, and Singapore.
- Cut & Polished Diamonds exports declined 18.23% year-on-year to US$ 876.39 million (Rs. 8,397.82 crore).
- Silver Jewellery exports declined 0.23% year-on-year to US$ 76.88 million (Rs. 736.42 crore).
- Platinum Jewellery exports declined 6.33% year-on-year to US$ 19.15 million (Rs. 183.62 crore).
- Polished Lab-Grown Diamonds exports declined 8.23% year-on-year to US$ 112.26 million (Rs. 1,076.04 crore).
- Coloured Gemstones exports declined 4.53% year-on-year to US$ 21.30 million (Rs. 204.14 crore).
National News
Senco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away
A Customer-First Initiative Designed to Help People Wear Their Precious Memories with Confidence.
Senco Gold & Diamonds, one of India’s most trusted jewellery houses, has partnered with Olocker, India’s first dedicated jewellery insurance platform, to offer free jewellery insurance to its customers, protecting purchases against risks such as snatching, robbery, and housebreaking.
On the surface, it’s a simple value-add: buy jewellery from Senco, get it insured, at no extra cost. But the thinking behind it is more personal — the freedom to actually live with the things you love.
There is a quiet ritual that plays out in homes across India every wedding season, every anniversary. A piece of jewellery is bought with love, worn once or twice with pride — and then, almost apologetically, tucked away in a bank locker for “safekeeping.” The very thing meant to be cherished ends up spending most of its life in the dark.
A Locker Is No Place for a Memory
Ask any family that owns fine jewellery, and you’ll hear the same quiet anxiety: the fear of stepping out wearing something precious, the fear of a break-in while the house is empty. For many, the solution has always been the same — lock it away, take it out only for weddings and festivals, and let it sit untouched the rest of the year.
It’s a practical response to a real risk, but it also means jewellery bought to mark a marriage or a milestone ends up being seen far less than it deserves.
This is the exact problem Senco Gold & Diamonds’ Managing Director, Suvankar Sen,
has spoken about wanting to solve. Known for a customer-first philosophy that goes beyond transactions, Sen has often said jewellery should be something people live with, not something they merely own. “Jewellery is never just metal and stone,” Sen said, explaining the thinking behind the Olocker partnership. “It’s a wedding day, a mother’s blessing, a promise kept. When customers can’t step out wearing it, or can’t leave home without worrying about a break-in, something is broken in that experience. We wanted to fix that.”
That sentiment is the quiet engine behind this initiative. Rather than simply selling jewellery and stepping back, Senco has chosen to walk the extra mile — ensuring that once a customer takes a piece home, they can wear it freely and pass it down through generations, without the constant undercurrent of worry.
What the Partnership Actually Offers
Through this collaboration, Senco customers receive free jewellery insurance via Olocker on qualifying purchases, protecting against snatching, robbery, and housebreaking.
Olocker, India’s first digital platform dedicated to jewellery insurance and asset tracking, brings the technical and insurance backbone — while Senco brings its decades of trust, built since 1938, to make sure customers actually use it.
For a family that has just bought a piece for a wedding, this means peace of mind — wearing that necklace to a dinner without the nagging thought of “what if someone snatches it,” or “what if someone breaks in while we’re away.”
A Partnership Built on Shared Intent
The excitement isn’t one-sided. At Olocker, the partnership is seen as validation of the idea the platform was built on — that jewellery insurance should be a natural, everyday companion to ownership, not a niche afterthought.
“This is genuinely one of the most exciting collaborations we’ve been part of,” said Milind Shethia, Founder & Chief Marketing Officer at Olocker. “Our mission has been to help people wear their jewellery instead of locking it away, and partnering with a name as trusted as Senco brings that mission to millions of customers at once.
What’s heartening is Mr. Sen’s own approach — he didn’t look at it as a marketing tie-up, but as giving something back to people who’ve trusted Senco for generations. That kind of intent is rare, and it’s exactly the spirit we built Olocker around.”
That mutual sense of purpose is what gives this partnership its quiet credibility. It isn’t a scheme or a promotional hook, but two organisations agreeing on a simple, shared belief: jewellery should be lived in, not locked up.
A Bigger Idea About Ownership
There is a broader philosophy at play, one Suvankar Sen has championed throughout his tenure at Senco — that jewellery is an emotional asset as much as a financial one, and customers shouldn’t have to choose between enjoying it and protecting it.
This partnership feels less like a marketing initiative and more like a promise kept, reflecting a leadership style that measures success in something harder to quantify — how cared for a customer feels long after leaving the showroom.
As jewellery increasingly doubles as adornment and investment, initiatives like this one may well set a new benchmark for customer care in the industry.
Senco, through its partnership with Olocker, isn’t just insuring jewellery against snatching or a break-in — it’s giving people back the freedom to wear their memories, out loud, without fear.
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