GlamBuzz
Now, don’t just buy gold. Buy SmartGold with Bollywood actress Sonali Bendre
Ritvaa launches SmartGold Mangalsutra — traditions made modern
Ritvaa, a new-age jewellery brand with a legacy rooted in gold craftsmanship, made a star-studded premiere with noted Bollywood actress Sonali Bendre unveiling its SmartGold Jewellery collection at a glittering launch event held at the Intercontinental, Mumbai.
The evening saw the launch of Ritvaa’s elegant line of SmartGold Mangalsutras — designs that beautifully blend timeless traditions with modern sophistication. Each piece celebrates the strength, grace, and individuality of today’s woman, for whom tradition is not a constraint but an expression of self.
For centuries, the mangalsutra has been more than an ornament — it is a sacred symbol of love, trust, and commitment. With Ritvaa SmartGold, this eternal sentiment finds a new voice — lighter in feel, versatile in design, and enduring in beauty.

Welcoming guests at the event, Hanissh Jaain, Co-founder of Ritvaa, shared,“Ritvaa’s SmartGold jewellery is crafted for the woman who embodies balance — confident yet rooted, modern yet mindful. For her, gold is not just a possession but a reflection of emotion and meaning, worn with pride every day.”
Made with certified 24-carat SmartGold, Ritvaa’s jewellery gives women the freedom to wear gold fearlessly, every day, everywhere, without the worry of lockers or limitations. In an industry first, Ritvaa also offers a 100% lifetime gold buyback guarantee, making it not just a style choice but a smart choice.

Speaking about the inspiration behind Ritvaa, Amit Jaain, Co-founder, said, “The modern Indian woman no longer wears gold just for tradition — she wears it for herself. Ritvaa was born to make that emotion tangible — to reimagine the mangalsutra as a symbol that moves with her, through every phase of life. SmartGold is not just innovation; it’s the evolution of tradition.”
The event also featured the unveiling of five signature sets of SmartGold Mangalsutras, followed by a heartfelt showcase where five real women, not models, walked the ramp alongside professionals, each adorned in a Ritvaa design that reflected her individuality. The gesture symbolized Ritvaa’s ethos: jewellery that lives in the everyday, not just on occasions.
Ritvaa’s SmartGold collection will be launched on-ground soon through SmartGold Lounges/ Experience Centers across major metros and Tier-2 cities. The brand’s design philosophy brings together Indian artistry and contemporary minimalism, tailored to regional preferences while maintaining a universally elegant appeal.
GlamBuzz
Abaran Jewellers conducts grand reopening of flagship showroom at J.P. Nagar South Bangalore
Abaran Jewellers, marked an auspicious new chapter with the grand reopening of its flagship South Bangalore showroom on Dr. Puneeth Rajkumar Road, J.P. Nagar on the festive occasion of Dhanteras, October 18, 2025.The elegant new showroom was inaugurated by Ashwini Puneeth Rajkumar, Indian film producer, in the presence of members of the Abaran family, loyal customers, well-wishers, and patrons. As part of its continued celebration of heritage, Abaran announced its association as the Official Jewellery Partner of the blockbuster film Kantara.
The event was further honoured by the presence of D. K. Shivakumar, Deputy Chief Minister of Karnataka, who spoke fondly of his long-standing association with the Abaran family spanning over 55 years. Reminiscing about his childhood memories of Abaran from the age of seven, he expressed admiration for the brand’s enduring legacy and contribution to Karnataka’s jewellery heritage.
Dignitaries present for the inauguration included film actress Pranitha Subhash, who inaugurated the Sanya Fine Jewellery section; C. K. Ramamurthy, MLA, Jayanagar, and U. B. Venkatesh, MLC, who inaugurated the Diamond & Silver section; and. Pallavi Gurukiran, who launched the KANTARABARAN Collection.
The redesigned showroom features distinct and thoughtfully curated sections to enhance the shopping experience for every jewellery connoisseur.The Bridal Section provides a private and luxurious setting, available by appointment, where patrons can explore Abaran’s exquisite bridal and heritage jewellery collections. Brides-to-be can try on jewellery alongside their wedding trousseau with the assistance of Abaran’s trained team.
Abaran also introduced Limited Edition Coins in pure 999 gold (4g & 8g) and 999 silver (10g), available exclusively at its Bangalore showrooms in Rajajinagar, M.G. Road, and J.P. Nagar. These special coins were launched by the film’s stars Rishab Shetty, Rukmini Vasanth, and producer Vijay Kiragandur, along with Abaran’s top management.
The day-long festivities reflected the vibrant spirit of Karnataka, with guests welcomed to the rhythmic beats of traditional Kombu and drums, and an enthralling Pili Nalike (Tiger Dance) performance by renowned artists from Mangalore. Guests were also treated to a sumptuous spread of authentic Coastal Karnataka cuisine, which received much appreciation from all attendees.
This milestone coincides with Abaran’s 90th year of excellence, marking nine decades of trust, craftsmanship, and innovation. In commemoration, Abaran has revamped all three of its Bangalore showrooms and opened an exclusive Rolex boutique at the Taj West End, offering an elevated luxury experience for its patrons.
The South Bangalore flagship showroom now showcases an extensive range of jewellery across all categories—gold, diamond, platinum, silverware, silver jewellery, lightweight everyday wear, kids’ jewellery, and the exclusive “Bride & Bliss” section featuring temple, jadau, kundan, and heritage designs.
The grand reopening was graced by several distinguished guests and dignitaries, including Member of Parliament (Bangalore South) Tejasvi Surya, MLA and former Deputy Chief Minister Ashwath Narayan.
G. Parameshwara, Home Minister of Karnataka, and Kanika Parameshwari also graced the occasion, participating in the traditional lamp-lighting ceremony and extending their heartfelt wishes for Abaran’s continued growth and success.
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